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Construction and marketing suggestions of e-commerce mall business website

Source: Shangpin China | Type: website construction | Time: 2022-02-26
With the development of the network, the e-commerce industry has become more and more vigorous in the last year or two. There are many ways to build and market e-commerce online mall websites. In addition to general website promotion methods, there are many exclusive promotion methods of mall websites for reference.
　 1、 Positioning analysis
Web analytics: dissect the website itself, with the goal of finding out the basic problems of the website and finding the promotion direction; Industry competition analysis: comprehensive analysis of industry competition situation and industry website; Website development planning analysis: feedback analysis of short-term planning and long-term development strategies of e-commerce websites; E-commerce positioning: position enterprise websites in e-commerce and understand the positioning of websites; Analysis: analyze the e-commerce model of the website and explore the e-commerce model matching the website.
　 II. Website diagnosis
File and file name diagnosis: file mode, file name, etc. Visitor system analysis: statistical system installation, route analysis, regional analysis, visitor analysis, keyword analysis, etc. Promotion strategy diagnosis: whether the website promotion strategy is effective and out of date, whether the compound promotion strategy is used and other website structure diagnosis: whether the website structure is reasonable, efficient and convenient, consistent with user access habits; Website page diagnosis: whether the page code is simple, whether the page is clear, whether the page capacity is appropriate, and whether the page color is appropriate.
Construction and marketing suggestions of e-commerce mall business website
　　 3、 Marketing analysis
Marketing page analysis: the location of the marketing page, the content of the marketing page, the first feeling of the marketing page, etc.; Marketing channel analysis: what marketing channels to use and how to develop new marketing channels; Follow up product and service analysis: follow-up product development and service feedback analysis; Price analysis: price, rationality, etc. Analysis of crux words: whether crux words are appropriate and whether the density of crux words is reasonable; Search engine login analysis: what login method is used and whether the login information is valid; Link coherence analysis: whether links are popular and coherent; Target market analysis: analyze the target market and discuss the relationship between the target market and promotion marketing; Product analysis: analyze the characteristics and selling points of the product.
　　 IV. Integration and promotion
Viral marketing strategy: specific strategies should be skillfully used; Other promotion: pay attention to network changes and develop new promotion skills.
　　 5、 Comprehensive optimization
Link rectification: deal with internal and external links of the website; Label optimization design: optimize the design of coherent labels. Website construction Structure optimization: structure optimization, e-commerce operation environment optimization, etc.; Website page optimization: page layout and page design optimization; Navigation design: convenience of navigation, text optimization of navigation, etc. Website traffic promotion strategy: the crux lies in the traffic problem, and many online marketing methods will be used in this process; The application of friendship link strategy.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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Contact: 010-60259772
E-mail: [email protected]