Suggestions on website construction of enterprise marketing website

Marketing oriented website construction refers to making websites according to the market positioning of enterprise products or services, not only from the perspective of artistic design and efficiency, but also from the perspective of network marketing, so that the overall structure of enterprise websites can conform to the characteristics of search engines, be more friendly to search engines, and have more humanized access experience for users, and have online customer service and customer management functions, It also has the function of traffic statistics to evaluate the consequences of online marketing and adjust the way of online promotion in a timely manner.

The main purpose of the marketing website is to show yourself and dump yourself. Therefore, the requirements of marketing website construction are naturally higher. The experience of marketing website construction is summarized again, and the rectification is as follows:

　　 First of all, the purpose should be clear, not vague, and do not know the specific role of the website

Put the website introduction, corporate culture, product display, etc. on the website. If it happens, it doesn't matter. It's just image promotion. Such a website is just a display. Marketing website construction needs to break this situation and highlight its own characteristics.

　　 Second, the website should break through the weak content and poor quality

Many enterprises focus on website programs, background management and even html code, but they do not pay attention to the writing of website content copywriting, preferring one of them. They think that everyone can write words because of the difficulty of skills. As we all know, the industry has its own expertise, and marketing copywriting also needs professionals. Many are casual guest stars, or excerpts from online articles. My own writing is very unprofessional, let alone unprofessional technical personnel, even professional marketing personnel who can say they can't write well. For websites with only a few articles, the return rate is almost zero, let alone online marketing and making money. Therefore, we should break through the general rule of weak content and rough quality.

　　 Third, avoid visiting slow and unsuitable websites

When designing enterprise websites, we should not only look for elegance in appearance, but also ignore content, structure and update speed. Avoid flashiness. Many websites are designed for the home page, full of flowers and large pictures. Such a website may look gorgeous, but the opening speed is extremely slow, and customers generally have little patience. In this way, your website spent a lot of time on design, but the effect was counterproductive. Moreover, the server selected by the website is too slow to be placed in the deep forest instead of the main line of the network, which will also test the patience of visitors. The quality of the website will be greatly compromised in the minds of visitors. This point should be paid special attention in website construction to avoid flashy websites.

4、 Strive for perfect and professional content

If you want to make customers understand you better, rich and perfect content is one of them, and striking specialty is the second necessity of marketing websites.

V. Communication tools or methods shall be provided on the website.

In view of the long-standing problem of no or imperfect exchange methods, please list them one by one:

　　1。 If there is no contact method and the customer can't contact you, how to do business;

　　2。 Put the contact information on the picture, so that those customers who want to copy it back have no chance;

　　3。 After clicking us, let the customer fill in the form. When people first came to your Website construction Why let people register their information in the past? I feel that this is disrespect for customers;

　　4。 If it is not managed, some websites have online message function, but no one manages it, and there are mailboxes. Not every few months. You haven't replied to some suggestions, inquiries and messages from customers. There are many opportunities to pass by the company;

Sixth, we should fully understand the needs of customers and show them according to their needs.

When designing the website or publishing the website content, consider the problem from the perspective of customers and improve the website content. In this way, the website virtually acts as a bridge between enterprises and customers, thus greatly improving the possibility of transactions.

To sum up, the existing experience is summarized as the above six points, hoping to give some sponsorship to enterprises that need to build websites or already have websites.