What are the losses of website domain name change?

During many years of website construction, Website construction company I have seen many customers change their domain names halfway, but as we all know, changing the domain name of a website will have a great impact on the website. A larger modification is equivalent to re creating a website. Search engines need to re understand you, which will more or less affect the weight of the website. Therefore, do not change the domain name unless you have to. If there is no way to change the domain name, be sure to consider all the details in advance and make full preparations.

Changing the domain name will inevitably bring changes to the outer chain. Although the subject nature of the external chain is not as good as before, it cannot be ignored, especially after the domain name change.

How to reduce the losses caused by changes in the external chain can start from the following aspects.

　　 First, do a good job of 301 jump between old and new domain names

To maximize the weight of the old domain name, you need to make a 301 jump between the old domain name and the new domain name. At present, Baidu recognizes this jump mode. 301 generally takes one week to take effect, and Baidu will start to include new domain names.

　　 Second, submit the death link

Changing the domain name will inevitably lead to many dead links. At this time, we need to find out these dead links and submit them to the webmaster platform. In addition, 404 pages need to be done well, on the one hand for user experience, and on the other hand to better attract users and reduce the bounce rate.

　　 Third, friendship links

Don't neglect the friendship link. If other websites find that your website has changed the domain name, they will generally delete the link. Therefore, you'd better automatically contact the other party after changing the domain name to confirm whether there is any possibility of cooperation. For example, you can properly discard some requests and cooperate with other sites.

　　 Fourth, add other external chain modes:

After changing the domain name, pay more attention to the construction of the outer chain, so that search engines can understand you faster. You can consider adding some external chain construction methods, making more external chains, and inventing opportunities to let search engines know you.

After the domain name of the website is changed, you need to follow the previous scheme to see the consequences. There is still a long way to go to restore the weight of the website, mainly to maintain it. Well, that's all for today's article.