Website color plays an important role in website construction planning

At the beginning, whether it is a domestic portal station or an e-commerce station, in the early stage of website planning and design, planners will inform the art department again and again, and pay attention to the elegance of the page when designing. However, people's understanding of the elegance of page design rests on the application of large color blocks in the page, such as the separation line between the head, tail and column of a website.

In Alibaba's early design, it was mainly orange. When we appeared on its page, we found that almost all of them were orange, with large color blocks from beginning to end. In recent years, under the constant attention of“ user experience”, Alibaba will still use orange as the main color of its website, but has weakened its“ big color block” method. The Alibaba website we see now has only a little thick color on the head, especially on the navigation bar, but it is much more dexterous on the overall page. The application is the separation column method of "solid line” and" other dotted line&rdquo.

In fact, it's not just Alibaba that did this. Sina, Sohu and other websites were established very early. In recent years, in the planning and design of the website, the color is increasingly diluted.

Why should people plan for the effect of color? This is because, in the early days of Internet underdevelopment, there were few websites that people could visit, and most of them were browsing news when information was hungry. They don't care whether the color application on the website is reasonable or not. They just think that as a website operator, they don't consider whether the user application will cause inconvenience from the perspective of users? Later, with the continuous development of the network, the competition became more and more fierce. At this point, the“ user experience” concept. User experience refers to the improvement of unreasonable website design based on users' application habits. Color is one of the most important factors.

Although people realize that“ color” is harmful to user experience, for a long time, corporate websites have continued some conservative ideas in their early website design. People living on the Internet think that the most colorful websites are basically enterprise websites. Compared with websites that respect user experience, enterprise websites are slightly rough.

Now that we have found the key, we must find ways to improve our station. First, we can remove the attachments of large color blocks on the page. If it is really necessary to apply large color blocks on the website, for example, take care of the color of the website logo to make it unified and harmonious, we suggest that it should only be handled on the navigation bar; Secondly, it is recommended to apply&ldquo Website construction Between columns in the overall representation. Solid line” and other dotted line” make it clear; Finally, we suggest that if you are planning a new radio station, you can apply for“ white” as the bottom layer. After research and invention, white websites can achieve better results in displaying the standardization and level of websites, especially in user experience. Other colors, especially red, will make users prone to visual fatigue.

It is recommended that those who do not know about the Internet but want to do so should grasp the following principles when planning the website as a whole:

First, what station are you?

2、 What methods will you use to accurately convey your positioning, that is, what is the attraction to users?

Third, whether your station gives people a clear feeling on the whole is just sensory, specifically between columns. Fourth, tell users why they stay.

If you can't grasp these basic principles, your station is basically hopeless. So good website color is a joint that cannot be ignored! It's not easy to build a website. I hope this article can get your support.