It is reported that people are paying more and more attention to the content of articles and making high-quality content to win more attention. In particular, why are some content very attractive? And others are bored? Why do you update your blog every day, but almost no one reads it? Even if you announce the original every day, the traffic will not increase? This is because the method is wrong and the really attractive content is not well written.
1. F Scan area
The famous Nielsen studied the behavior of users when they read web pages. The study was based on the conclusion that 232 users viewed thousands of pages. They found that users' browsing habits were quite consistent Beijing website construction , although they have different websites and obligations. The browsing track looks a bit like the letter F. It consists of the following three parts:
The user will first navigate horizontally and carefully through the top of the content. Such browsing track forms the upper horizontal line of F;
Then read down the page, the user will browse horizontally for the second time, but the number of words browsed this time is obviously less than that of the first time, and it is short. The second horizontal direction constitutes f The second horizontal line of Price Lottery 3d printer
Finally, the user browses to the bottom of the page. Sometimes the process is slow, sometimes very fast.
(The red part of the heat map shows the highest user attention, the yellow part is low, and the gray part is low)
As can be seen from the above figure, users do not browse all the content word by word, most users just take photos, so the beginning of the content is extremely important, and it is also the area that users pay most attention to. This part must be applied well. You can use some exaggerated techniques to tell users why the content is worth watching, and what problems do you think you can solve? If you look down at F, you will find that the user's attention will gradually decrease. At this time, users need to be awakened again to attract their attention again with exaggerated small topics, pictures and even videos.
Second, increase the signal to noise ratio.
In an article, it is easy to destroy the content with the pause words "uh&hellip this&hellip that&hellip". If we often say these words, the other party will be impatient to listen, because the content information per unit time is too low. This reduces the attractiveness of our presentation. Similarly, as far as the content is concerned, it is also necessary to delete some casual sentences as far as possible, avoid using two sentences for one clear sentence, and keep the language simple, so that readers can get more information per unit of time. So, from now on, whenever we write a piece of content, please spend more time to review whether there are optional sentences in the content. In addition, do not have too many sentences in the paragraph. The tedious content will only increase the user's time cost. If the user does not get any insight within a period of time, the user's reading interest will be greatly reduced.
3. Rhythm=credit rhythm can enhance the user's sense of trust and promote the smoothness of the copy. When you see a truth or a so-called famous saying, if you read it with a sense of rhythm, it will be considered more credible and authentic. The same two sentences illustrate that the user's prejudice determines this sense of trust. For example, I once made up a paragraph that PPC should be a brand word (PinPaiCi) and PR is a lie. Although there are some extremes, they are catchy, easy to remember and vivid. Many people are interested in browsing.
Fourth, what is the true original
Why do some webmasters keep updating articles for several years, and the traffic is still very small? Of course, you can say that his article is not original, but if we do not understand what is original, even if you write 1000 original articles, I think that in the end it will only be twice the result with half the effort. What is originality? Is it true that your writing is original if it cannot be found by search engines? Is it original to repeatedly provoke several concepts? Most webmasters think it is original, but in fact it is only original in the context. The essence of originality lies not in the situation, but in your selection of materials, opinions and writing angles. For example, if you find that all your friends in this industry are writing. Don't be crazy about how to send external links. Even if you write in detail and the steps are clear, you will not win much attention, because it has flooded, and I lost interest in such topics. At this time, we might as well change our perspective and have some innovative energy.
Fifth, the article should have insights. Many people write blogs and report daily accounts. what? I have been too busy with my work recently. I have to do this and that. I have been playing somewhere recently. I bought something recently. I am lonely and bored recently. I think that what users care about is not what you are doing, but whether your content supports them and whether they have insights. What is an insightful article? It is an article that makes users smile, nod and say yes when they know it, and suddenly makes users feel that your article is worth cherishing and sharing with friends. Insightful articles are amazing, which can firmly grasp the heart of users and guide them to think, explore and act in the right direction.
Sixth, we must break through the status quo
Content does not have to appear in the form of text. Appropriate changes in the appearance and style of content can help improve the attractiveness of content, such as displaying content through information maps, PPTs, videos, etc., so that the content style can be as diverse as possible, so that users will not feel tired. It is very helpful to improve users' stickiness to content. Why do I record videos? Because no one recorded the video, what's more, for the same content, the video is better and has a sense of visual impact, which will definitely bring higher attention.
7、 Tell your own story
Users prefer to listen to stories, and more like to listen to true stories. The story can give readers a sense of reality, because the readers are not reading a blog article, but watching a blogger's own personal experience and sharing their own experience and unique views, which will make it easier to have consensus and interaction with the blogger. If your articles are always copied and reproduced, other website users will only think you are a copywriter or editor (unless you can constantly copy useful content for users). Any industry should integrate its own style, interpret its own story, and always rely on simulation and plagiarism, which is bound to go far.
8、 Learn to use infographics
Compared with lengthy text, charts are more attractive and persuasive. The chart contains objective data, trends and research that conforms to objective facts, which will make visitors more interested in your website, because people prefer direct and clear data and facts rather than supervisor's guess and groundless wind. In addition, icons can be made very handsome, giving a good, great and professional first impression. It will give people the impression that this article has material.
9、 Use short words
Short words can let readers know what we are talking about more quickly, instead of writing a sentence that everyone can understand or even the devil can't understand. Take care of the readers and try to use plain and simple words. What words we use is not the purpose, but the purpose is to sponsor readers to gain something. After all, content marketing is marketing, and I personally know that marketing is to make everyone laugh because only when everyone is happy will they pay for you. To make everyone laugh, first let them know what you are talking about, or we will be trapped in a cocoon.
10. Create compelling topics
Good topics can attract users to browse our articles to the greatest extent, and 80% of users will browse your topics; But only 20% of the remaining users will see it! The topic can be a summary of experience, such as "the ten major differences between Baidu and Google", or a controversial topic, such as "too many spiders and reptiles in the search engine are not necessarily good", or new concepts and ideas. In short, a good topic must arouse people's curiosity, after all, let him find it. As for the writing of the topic, I will try to write a complete blog post in the future for more detailed discussion. The link will be added at that time. Of course, the topic is not just a big topic for each article, but also a small topic for each paragraph.
Write at the end
Excellent and huge are often only one pixel away. You are very thoughtful, talented, and excellent in writing, but you should hold your breath. Before you announce/submit, take another 10 minutes to review the grammar, spelling and even logic of your content to ensure that your published articles are the best, best, most eye-catching and most professional. To make our own content stand out, we must be strict with ourselves in every detail, do our best, and constantly improve. If you think this article is sponsored for you, please pay more attention to Heyou's article. thank you. Finally, I wish you all success in your work.
