How to choose keywords that are more suitable for your website?

1. Key to flow stability

Baidu Index is a magic tool for webmaster friends to analyze the value of keywords. I seem to find that 90% of webmasters only use the statistical function of Baidu Index to count the search volume of each keyword, which is almost overqualified. In fact, Baidu Index also has a detailed statistical function for a specific keyword, but I always ignore them, such as gender comparison, geographical distribution, age segmentation, occupation, etc. These things can be used as a reference to judge the value of a keyword. As I mentioned in other content, SEO pays attention to details, which are all worthy of our attention. For example, Baidu Index's statistics on keyword search index is temporary. We can clearly see whether the keyword search index can be flashed through this function. At the same time, we can also see how keywords fluctuate in the flow of half a year to a year. These are our criteria for judging the value of keywords

If a keyword doesn't even have natural traffic, it means that the keyword is rarely used as a search term or no user searches. Then, when we analyze keywords, we must first determine that there is a natural flow in the keyword, which can be known by copying the keyword to Baidu Index and checking the flow for half a year. After all, if the keywords have no traffic, there will be little competition. Such keywords can be easily optimized and ranked, but even if they have no traffic, even if they are optimized, it will not be beneficial. Therefore, to analyze the optimization of keywords, first, keywords must have natural traffic, so that optimization can bring traffic to the website.

2. Key words with low competitiveness

The second step in analyzing the optimality of keywords is to check the competitiveness of keywords. So what methods can we know? The first is the size of traffic. Generally speaking, keywords below 3 million are less competitive, those above 3 million and below 500 are medium, and those above 500 are high. Second, the keywords on the first three pages of the website status. If the first three pages are top-level domain websites when searching for this keyword, you can give up this keyword. The popularity of its third competitor's website. You can know the degree of competition from the website on the home page. If some portals stand on the home page, it is difficult to surpass it. Therefore, the second step in analyzing the optimality of keywords is to see how competitive keywords are. If the competition is fierce, you can choose to give up, otherwise you can optimize.

Take a look at the level of competition mentioned here. It is very important to check the competition of a keyword in the bid. This is an easy to understand rule. If a keyword has many people willing to use silver for bidding, it is likely to become what we call "low price keyword", so the performance of a keyword in bidding can also serve as a basis for us to judge the true value. At the same time, when you select keywords, you can also consider the bidding status of keywords as an element. Because if a keyword is auctioned too much, even if we apply search engine optimization to complete the ranking of natural keywords, it will not have much effect.

3. Keyword and a small amount of bidding promotion

Take a look at the level of competition mentioned here. It is very important to check the competition of a keyword in the bid. This is a very easy rule to understand. If a keyword has many people willing to use silver for bidding, it is likely to become what we call "low price keyword", so the performance of a keyword in bidding can also serve as a basis for us to judge the true value. At the same time, when you select keywords, you can also consider the bidding status of keywords as an element. Because if a keyword is auctioned too much, even if we apply search engine optimization to complete the ranking of natural keywords, it will not have much effect.

To know whether a keyword can be optimized, the most direct way is to check the amount of bidding promotion of the keyword, such as domain name registration. Through search, the number of promotion reaches six, that is, even if you optimize to the home page, you can only rank sixth rather than first. Generally speaking, the traffic of keywords is mainly concentrated in the top three, so even if these keywords are optimized, it is impossible to get the maximum traffic value. In addition, there are so many bidding words that can be easily optimized. After all, bidding means value. The greater the value, the more intense the natural competition will be. Although it can be said that this keyword has great optimization value, can its own strength stand out from many competitors? How long does it take? This is quite realistic for webmasters, so the author suggests that if the number of bidding promotions reaches five times, then this keyword is unnecessary for individual webmasters to optimize.

4. Strong matching keywords

As webmasters know, when choosing keywords, they need to determine their own website theme first. If they want to be Website construction For type websites, determine that website construction is the website theme, and then expand the matching keywords. For example, the keywords selected for website construction type websites should be related to websites. Such as network website construction, website operation, webpage design, etc., Instead of website construction, they choose keywords unrelated to website construction and keywords without matching degree: one does not bring conversion rate, the other does not have optimization value, and the third head is trapped in the door. Therefore, considering the optimization of keywords, it is necessary for webmasters to analyze the matching degree between keywords and website types when selecting keywords. Only the higher the matching degree, the stronger the website optimization ability.