Enterprise website development should not choose imitation sites. Introduction to the shortcomings of enterprise imitation sites

We usually say that the imitation site uses CMS (content management system) as the background of the website, and imitation is the static template of the target site. The label of DEDECMS is relatively simple, which is imitated by PHP websites.

Many people must have heard the word "fake station". Literally, the so-called imitation site is a similar website that is based on a website for reference and imitation. Therefore, when we see many similar websites, even almost the same website is not uncommon, which is very common in website development. Because when enterprises are looking for reference websites that meet their own needs, they usually start from well-known companies in their own industry.

Why do so many imitation websites appear in website development? The main reason is that many enterprises do not have the concept of website development, do not know how to do a website, and do not understand the preparation work before website development, so they will find a website from peers or industry giants, and if it looks good, they will follow suit. In their hearts, they feel that since others have done well, I will do well. There are two main considerations when choosing to imitate a website: on the one hand, imitating a website can reduce the cost of website development, and on the other hand, it can reduce the time for website development. But generally speaking, the disadvantages of emulating stations have exceeded these two aspects, which is really unnecessary. The worship of industry leaders and other factors are the reasons why enterprises choose to directly imitate or even copy the website design of other companies.

　 First, imitating the station will do more harm than good to the growth of enterprises.

There are many reasons why some companies choose to imitate the station, but in summary, there are two main factors:

1. Cost. There are already ready-made websites for reference, so the production time and cost are really low. However, the human cost and time cost of customized websites from analysis and planning to scheme design to design and production are far higher than those of imitation websites. It is better to choose a template website with lower cost than to do a copy station. After all, templates can be more selective, and it is difficult to find a website that is more suitable for the enterprise itself. Compared with the imitation station, it is better to imitate and plagiarize under the banner of customized development than the template economy.

2. Worship fake target websites. Many enterprises have no concept of website development, do not know how to do website development, and do not know the preparation work before website development, so they will look for peers or industry giants' websites, and if they look good, they will follow suit. In their hearts, they feel that since others have done well, I will do well.

　　 Second, the imitated station is unfriendly to online marketing and traffic conversion.

First, let's understand the different ways of website development. There are several types of website development, 1. Custom development. Template site.

Customized websites can meet the needs of enterprises to a greater extent, help enterprises spread their brand image and change their marketing methods. The other is customized development, that is, according to the needs of the enterprise, according to the reference website designated by the enterprise, imitate the reference, take this website as the imitation object, and imitate and design another website, that is, the imitation station. Similar to this type is simple plagiarism. All modules are the same as the reference website, but the content is different. The template is a semi-finished product that has been produced, and the style layout design has been formed. Users only need to select a template suitable for themselves, and then replace the website content.

We can easily understand the implementation of website development. In essence, there is not much difference between a mimic website and a template website. They are all based on the same design and layout, and are implemented on the basis of existing websites. First of all, search engines prefer originality, both in content and design. Search engines are unfriendly to similar websites, and imitating websites is not conducive to the quality of search engines. Because many snapshots of website information are stored in the database of search engines, it is a waste of resources for search engines to store too many identical or similar websites. In addition, fake stations are not conducive to user experience. After all, many companies have not done a good job in imitation design, which is just a matter of form. It just imitates the essence of others' modeling design, details and content, but it is not in place, giving people a rough or fake feeling.