The artistic concept of website development is a new topic formed with the emergence of the Internet. It is a creative thinking activity for web designers to plan the elements of web pages according to the design purpose and requirements. It is bound to become an important part of design art and develop with the development of network technology. On the surface, it is just a skill and method of web page layout. In fact, it is not only a skill, but also a highly unified art and technology.
1、 Website development and design content
There are both subjective and objective factors in design. After setting up a web theme, you should first be familiar with the objects and elements of the design. Yingkou website construction Design involves many specific contents, which can be summarized as audio-visual elements and format design. Audiovisual elements mainly include: text, background, buttons, icons, images, tables, colors, navigation tools, background music, dynamic images, etc. Web page layout design plays an important role in web page art design. The so-called web page layout design is an audio-visual communication mode that organically arranges and combines audio-visual multimedia elements in a limited screen space to show the individualization of rational thinking and personal style and artistic characteristics.
2、 Principles of website development and design
1. The theme is very clear
Visual design expresses certain intentions and requirements, and has a clear theme. Then it is required that visual design should not only be simple, concise, clear and accurate, but also emphasize artistry. At the same time, it should pay more attention to clearly highlight the design theme through unique style and strong visual impact. Excellent web design must serve the theme of the website, what kind of website, what kind of design should there be. For example, the personal website and commercial website designed are different in nature and purpose, so the criteria for comments are also different. The relationship between web page art design and website theme is: first, design serves the theme; Secondly, design is the product of the combination of art and technology, that is to say, both "beauty" and "function" should be realized; Finally, "beauty" and "function" are both to better express the theme.
2. Unification of form and content
Any design has certain content and form. Content is the sum of all the internal elements that constitute design, the basis of the existence of design, and is called "the soul of design"; Form is the internal structure of the elements constituting the content or the external expression of the content. The content of design refers to the sum of its theme, image, theme and other elements, and the form is the expression of its structure, style or design language. An excellent design must be the perfect expression of form to content.
3. Emphasize the whole
Web pages are carriers of information. Emphasizing its integrity in the design can make visitors understand and master it more quickly, accurately and comprehensively, and give people a sense of beauty of internal organic connection, external harmony and integrity. Integrity is also one of the important means to reflect the unique style of a website.
3、 Features of website development and design
1. Interaction and continuity
The difference between web pages and traditional media is that information is dynamically updated and interacted in real time. Real time interactivity is the main reason why the Web has become a hotspot, and it is also a problem that must be considered when designing web pages. In the network environment, people are no longer passive receivers of traditional media, but participate in information processing and publishing as active participants. This continuous interaction makes web art design different from graphic design, which means the end of design after publication. The web designer must make frequent adjustments and modifications to the web page according to the business objectives of each stage of the website, the business strategies of different stages of the website and the feedback information of users.
2. Multidimensional
Multi dimension originates from hyperlinks, which is mainly reflected in the navigation design in web page design. Because of the emergence of hyperlinks, the organizational structure of the web page is more abundant, and visitors can freely jump between various topics, breaking the linear way people used to receive information. For example, the organizational structure of a page can be divided into sequence structure, hierarchy structure, mesh structure, composite structure, etc. In order for visitors to quickly find the information they need on the web page, designers must consider fast and perfect navigation design.
3. Multimedia comprehensiveness
At present, the multimedia audio-visual elements used in web pages mainly include text, images, sounds, videos, etc. With the increase of network bandwidth, the improvement of chip processing speed and the popularity of cross platform multimedia file formats, designers will be urged to design web pages using various media elements comprehensively to meet and enrich visitors' higher requirements for the quality of network information transmission. At present, there is a simulated 3D operation interface on domestic web pages. With the improvement of data compression technology and the promotion of Stream technology, real-time audio and video services have emerged on the network, such as online music, online broadcast, online movie, online live broadcast, etc. Therefore, the comprehensive application of multimedia is one of the characteristics of web page art design and also the future development direction.
4. Tightness of combination of technology and art
Design is the result of subjective and objective interaction. Network technology is mainly represented by objective factors, and artistic creativity is mainly represented by subjective factors. Web designers should actively grasp the existing laws of various network technologies, pay attention to the close combination of technology and art, so as to exhaust the technical advantages, realize the artistic imagination, and meet the visitors' high-quality demand for web information. The close combination of network technology and artistic creativity has expanded the artistic design of web pages from graphic design to three-dimensional design, from pure visual art to spatial auditory art. The effect of web pages is no longer similar to that of books, newspapers, magazines and other print media, but closer to the viewing effect of movies or television. The development of technology promotes the close combination of technology and art, bringing visitors into a real virtual world.
The close combination of technology and art is particularly prominent in website development.
