What is the first prerequisite for the success of Tianjin website production?

How to ensure the success of enterprise website production? How to make every penny invested in website production worthwhile? I believe that almost all enterprises are very concerned. From the experience accumulated in the past, the success of a website is closely related to whether the website production requirements are clear before the website is built. Before building a website, we should clarify the purpose of building a website, determine the functions of the website, determine the website scheme and investment costs, and conduct necessary market analysis. In reality, some companies just rush to launch website production projects in the state of following the trend, or can't stand the fooling of some irresponsible website construction companies, just doing websites in a daze. They are often unable to explain what the website demands. When the website is about to be accepted, they feel dissatisfied everywhere and complain that the website production company is too poor.

In fact, every Tianjin website production The company will help enterprises carry out professional analysis and evaluate website construction requirements. The industry term is website production demand analysis. Although the accuracy of understanding and grasping is different, it is another matter after all. The premise is that the enterprise itself has a very clear demand point, and this demand point is based on the enterprise's own demand for station building. In order to spend less unnecessary money, strengthen its dominant position in website production and reduce the probability of website failure, Bian Xiao suggested that enterprises should clarify production requirements from the following perspectives before website production:

1、 Purpose and function orientation of the website

1. Why build a website?

Is it to promote products, conduct e-commerce, or establish a work website? Is it the demand of enterprises or the extension of market development?

2. Identify the functions of the website

Determine the functional orientation of the website according to the company's needs and plans, such as product promotion, online marketing, customer effectiveness, e-commerce, etc., And what purpose can be achieved by operating the website (such as what competitiveness can be improved)

3. Consider the internal network of the enterprise and the scalability of the website to be built.

4. Define the website budget: establish a reasonable budget range (cost, technology, manpower, etc.) according to the current situation of the enterprise Conduct website construction.

Second, establish the content and audience of the website

1. Define the user group the website faces.

Visitors are undoubtedly the most valuable asset of the website. The basic purpose of website construction is to attract more visitors, especially more valuable potential visitors, and create more business opportunities. However, in reality, some companies have deviated from the user orientation of their websites and become heads of enterprises. It doesn't matter whether the website looks good or not, as long as the leaders are satisfied, which fundamentally reduces the possibility of success of the website.

2. Clarify the structure and content of website columns

Plan the content of the website according to the purpose, function orientation and industry characteristics of the website. General enterprise websites should include basic columns such as homepage, about us, product display, news, news feedback, contact information, etc. Plan the title, description and keyword tags of the page. Title, description and keyword tags are the key elements for search engines to search web pages. Too few tags waste resources, and too long tags are easy to be regarded as cheating by search engines. Reasonable arrangement of label content and better organization and utilization of the above labels will make enterprise websites in a leading position in the competition of the same industry.

Third, the style of the website

1. Basic style of website establishment

Locate the basic style and style of website construction according to the company's corporate culture, corporate logo, industry characteristics, customer groups and other factors.

2. Clarify the requirements of artistic design

In order to achieve the best visiting experience, it is necessary to meet the needs of the visiting groups of potential customers, such as distribution area, age class, network speed, reading habits, etc., It is also necessary to clarify the specific details of website processing, such as the specification of webpage art description, webpage color, image application and layout planning.