What is the difference between SEO optimization of scientific research website production and whole station optimization?

The whole website optimization first refers to adjusting the overall structure of the website to make the content of the website more consistent with the search habits of netizens, so as to obtain more visits, the trust of the forward search engine and the popularity of the website. This optimization method focuses on the traffic, weight and keyword ranking of forwarding websites.

Search engine optimization

Optimization refers to winding and optimizing a single designated keyword, winding the keyword, updating website content, increasing the relevance and inclusion of the keyword in the website, and then ranking the keyword forward.

Keyword optimization is actually the performance of web page weight optimization. It focuses on the optimization of specific keywords, aiming to improve the ranking of keywords. It is also widely considered as search engine optimization by most people. The whole website optimization can be seen as an embodiment of SEO optimization. It takes the website as the center, and adjusts the overall structure, content, keywords, links and other aspects of the website, so that users can better enhance the user's access experience and the trust and friendliness of search engines to the website.

Keyword optimization is the optimization of specific keywords on the website. This method belongs to rapid optimization, with short optimization time and low cost, but the effect is not lasting, and the keywords are easy to decline. Therefore, this optimization method is not conducive to the transformation of effect. The overall optimization effect of the website and even the sales volume of the enterprise's products are limited. In comparison, the optimization of the entire website can better meet the needs of the long-term development of the website. Through the overall adjustment and optimization of the website, the website has achieved a benign expansion, promoted the overall ranking of website keywords, and promoted the transformation of visit flow and effect.

Difference between whole station optimization and keyword optimization

　　 1. Look for engine friendliness.

Whole site optimization: by correcting the defective elements that are not conducive to the search engine and adjusting the overall structure of the website, you can get the friendliness of the search engine;

Keyword ranking optimization: focus on the stacking of web keywords and the construction of external links, and do not need to correct and optimize the website structure and whether there are some elements that are not conducive to the search engine;

　　 2. Different optimization methods.

Whole site optimization: that is, through the overall optimization of the site to achieve positive website keyword ranking, including popular keywords, product keywords and more long tail words ranking;

Keyword ranking optimization: optimize according to several keywords provided by customers, and achieve positive keyword ranking by correcting landing pages and adding extraplay links;

　　 3. The optimization effect will be different.

Whole website optimization: more suitable for the sustainable development of the website. By reasonably optimizing the structural level of the website, it is conducive to website management and users' cognition of the website. The effect of the whole website optimization is cumulative, useful, and continuously benign;

Keyword ranking optimization: only for the optimization of a single website, the optimization effect cannot be sustained, and there must be risks.

　　 4. Different inspection methods.

Whole website optimization: take the traffic/conversion rate of previous websites as the inspection standard of optimization results;

Keyword ranking optimization: the ranking of the specified keywords in the search engine is the inspection standard;

　　 5. Different ROI.

Whole site optimization: it is the overall ranking effect of keywords on the website, attracting more targeted website readers and facilitating the effect transformation;

Keyword ranking optimization: only a few keywords are optimized, attracting limited website reading, which is not conducive to effect conversion;

Through the above analysis, we find that, in a sense, the ranking of keywords is only one aspect of the overall site optimization. Generally speaking, keyword optimization has a short time and low cost, but the effect cannot be sustained. This is one aspect of network marketing needs. The two different optimization methods have their own advantages and disadvantages. Enterprises should choose their own optimization methods according to their own trading methods and financial strength.