How to develop a mobile website with good access experience when making the website of the Research Institute?

although Research Institute website production There are a variety of unique advantages inherent in it. You don't need to spend money on domain names, space and website records. However, the current development of mobile websites is not ideal, and the quality is far behind the development speed of mobile Internet. According to the survey, more than half of mobile websites are not friendly to search engines. More than 70% of the pages are not standardized, the search engine does not adapt to adjustment, and there are various other problems. How to create a mobile website that is truly suitable for mobile terminals, so that users can achieve the best access experience? According to the practical experience of building an all Internet website (PC website+APP mobile client+mobile official website+WeChat website), the following five aspects can be considered:

First, standardize the language of mobile phone station building

The language of most enterprise mobile websites is not standardized and the logo is confused. Although such mobile websites have little impact on users, search engines cannot distinguish them. Standardize mobile websites. It is recommended to use HTML5 language.

The second is to synchronize mobile websites with computer websites

Although mobile Internet is the trend of the times, if no PC station is built, mobile websites will be built hastily, with little effect. It is often seen that many mobile phone stations have nothing to do with their own PC stations. The content of the article is updated differently, and the structure directory is also different. This is an unprovoked waste of operating costs. In fact, as the access method of mobile terminal, each page of mobile station must correspond to one page of PC station. The difference is that the output values of mobile phone station and PC station are on different terminals.

Third, use mobile website generation tools carefully

In order to save costs, some enterprises do not want to lag behind the fashion of mobile websites. Instead, they simply use third-party mobile website generation tools such as Baidu Site App and Tencent Windbell. Although it saves a lot of money and is fast and convenient, in the long run, it does more harm than good. First of all, mobile websites made with the help of generation tools cannot meet the complex and highly personalized needs of enterprises, and they often have no idea about the design of elaborate interactive function boards. Secondly, a series of post maintenance and management of mobile websites, such as new functions, revision and upgrading, website SEO optimization, lack strong and reliable guarantee., Unable to cope with security risks.

4. Add terminal judgment code to PC station

Many enterprises do well in mobile phone stations, but they cannot be counted. Mobile search engines still include the original PC stations. You can add a terminal judgment code to the PC station to judge the current access terminal through the js code. If it is a mobile terminal, jumping to the mobile station will not have side effects on the original PC.

Fifth, reasonably optimize mobile phone websites

In the case of limited search, using independent domain names is the best choice for mobile websites. Use the open adaptation in Baidu webmaster platform to realize the connection between PC station and mobile station; The title, description and keyword tags can determine the TDK of the mobile phone station according to the original PC station; The URL is static or pseudo static, consistent with the PC; The website is designed according to the characteristics of mobile phones. The PC terminal layout is not suitable for browsing small screen mobile phones. Mobile website design needs to arrange website columns according to the actual operation of mobile phones; Use simple web design, mobile website layout is small, try to avoid using shadow, gradient and other complex design techniques, and try to use simple and generous layout design.

On the whole, the technology of mobile website construction is still in the exploration stage, but in terms of mobile search optimization, even Baidu is still in a relatively rough stage, without a correct and universally applicable optimization rule. Mobile website construction and optimization have unlimited potential in the future!