Hospital website construction should be oriented to search engines

As we all know, website production is the basis of online marketing planning, so we can have a topic before building a website. If the company is large, it should have an official website as the official information output. Website production includes three parts: hardware facilities selection, website design and network programming.

Hardware selection is relatively easy. The key point is what docking channel you want to spread to the target group. At present, there are still channel conversion problems among the three major operators. If your customers mainly use Unicom, you'd better also choose the computer room of Unicom.

　　 Hospital website construction Not the more beautiful the better, nor the worse the better. The key is that you convey the aesthetic perspective of this group of people. If you are in the creative and decoration industry, simplicity and generosity are the main considerations; If it is an information platform, excitement and rich information are the main considerations.

The biggest problem is programming. Writing a website program is not a problem at first. The problem is to find a programmer who understands search engines to write carefully for you. The main source of access to the website is the search engine. If your website is listed by poor quality search engines, you will get twice the result with half the effort. Based on this importance, website planning and content writing must pay attention to the following five points:

1. The website structure should be clear. As Baidu said, search engines are ordinary visitors to websites. Whether the home channel article page mode or the opposite mode is adopted, the hierarchy should be clear.

2. The plane structure is better. First, flattening is conducive to search engine processing, and also facilitates and improves the speed of information opening.

3. The horizontal connection between information should be smooth. Each page on the website should have links to the previous and next pages and related content.

4. Try not to use flash or pictures. Many years ago, I was keen on flash interaction, but the slow opening speed of the search engine and the problem of being unable to identify made these beautiful websites quickly withdraw from the stage of history.

5. Make good use of the title. The title of the page is used to tell users and search engines what the main content of the page is. When a search engine judges the content weight of a web page, the title is one of the main reference information. Search engines can quickly determine the theme of a web page by its title. The content of each page is different, and each page must have a unique title.