Frequently asked questions about website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: April 14, 2012
1 Does the enterprise website need space? How much space does it take to build a corporate website? How should enterprises choose space? Enterprises need to have their own space to build a website, that is, they need to choose the right server（ ihucc.com ）The size of the space is mainly selected according to the size of the enterprise and the size of the website. In general, large enterprises are powerful, and based on their own huge database and security considerations, the best choice is to set up their own servers; However, medium-sized enterprises are more willing to choose server hosting services, which can save a lot of fees for managing and maintaining servers and network administrators; Small enterprises can share virtual host with people, that is, space leasing. The general space of small and medium-sized enterprise websites is about 100M-200M.
2. How do enterprises choose their own domain names when building websites? A domain name that is consistent with the name and image of the enterprise is the premise for the enterprise to carry out online marketing. Because the domain name is unique, once a domain name is successfully registered, no other organization can register the same domain name. Therefore, the domain name is an important online trademark of an enterprise, which plays a role as an enterprise logo in online marketing. When naming a domain name, consider that the domain name is unified with the name and logo of the enterprise. A good domain name should be concise to avoid memory difficulties caused by too long characters. In addition, the domain name should also take into account the international nature of the Internet and international users. A good domain name is related to the overall situation of successful establishment of enterprise network brand image in the future. If your domain name is not convenient for your potential users to remember and apply, it means that they forget how to find your company's virtual facade.
3. What should we pay attention to when planning a corporate website? As a corporate website, the first condition is to have strong profitability. A website that cannot bring profits to enterprises is just like a junk website, which does not help enterprises at all. If the enterprise website wants to have strong profitability, it should have a complete website construction plan. Dorothy will provide a set of completed website construction plans for enterprises according to their different nature and business purposes. If planning a corporate website, planners should consider various factors: 1) . Clarify the purpose of setting up your own website According to their own products, sales channels and sales targets, it is clear that their websites are information service, sales, sales service or comprehensive. The websites facing enterprise customers are completely different from those facing individual consumers. Even the websites facing individual consumers, not all of them need to sell goods, And not all products are suitable for online sales. For example, enterprise customer oriented websites focus on their role in the process of cooperation between enterprises, rather than trying to increase the browsing rate as consumer oriented websites do. For example, Coca Cola and Kodak do not sell products online, and websites are just a tool for them to establish their image and provide customer service, which is part of their overall marketing strategy. 2) Understand your target market Are your customers enterprises or individual consumers? Where do they come from? How informative are they? Do they often surf the Internet? What languages do they mainly use? What information do you want to know? What is their purchasing level? Which browser do you mainly use? Of course, it is impossible to understand so carefully when building a website initially, and the website content needs to be gradually adjusted with the in-depth understanding of consumers. For example, if the customer group of an enterprise likes new technology, has a high degree of education, or often uses the Internet, the probability of success of e-commerce is high. In addition, the fact that there are more men and less women among Internet users is also a consideration. The reason for the success of online sales of "Dell Computer" lies first in its correct market positioning. 3) Clarify your competitive advantage Who are your online and offline competitors? (Online competitors can be found through search engines.) What are your advantages over them in terms of goods, prices, services, brands, distribution channels, etc? Can you learn from the advantages of competitors? How to determine your marketing strategy according to your competitive advantage? 4) How do you provide information to customers? Where is your website information source? Is the information to be updated and released in the editorial office of the website or by each department? The centralized release may be safe and easy to manage, but the information update speed may be slow, and sometimes there may be poor coordination. For example, a product has been sold out, but the website editor does not know, and is still selling the product online. On the websites of several major department stores in Beijing, it often appears that consumers pay but can't get the goods. 5) Planning collection and distribution If you are a sales website, how often do customers buy your products? Can you accept cash on delivery or online payment (if the purchase frequency is high, it is better to accept)? How do you ship your goods? How to consider the cost and time of delivery? 6) Evaluate your profitability Is your website a separate business or part of a traditional business? Where do you want to make profits? What is your profitability? If you follow our tips to think clearly about the above links and find out relatively accurate answers before building the website, you will have a very good start. The rest is mainly technical questions.
4 Do enterprises need to plan to build a website? The website needs planning too much, which is often ignored by the owner and producer of the website. When many enterprises are building websites, they are simply engaged in: finding some information about enterprise profiles and product profiles, attaching a few photos to the producers, telling them to say something like "do it better", and the rest is waiting for acceptance. As for the producers, they should first comply with the customers' opinions, meet the customers' requirements to the maximum extent, focus on the beautiful web pages, and then add some dynamic effects to complete the work. Such a website may be really beautiful and both parties are satisfied, but it is definitely not a very practical good website. Why? Because it is nothing more than a brochure of an enterprise, similar to a blackboard newspaper, which conveys only some simple information. A practical and valuable website, especially an enterprise website, should have certain functions. We call it a functional website. The functional website is the product of the combination of network technology and the reality of enterprises. It is really useful. The construction of a good corporate website is actually a process of marketing integration. First, it needs to understand the various needs of the enterprise, including the market situation, competition status, marketing channels, methods and methods of the enterprise. Then, it needs to combine it with Internet technology, adapt to online operations, and move it online (better than the original offline operations, of course), It can be combined with the network. In this way, the functions of this website are applicable and effective. Most enterprises, although they are experts in traditional marketing, do not understand the Internet, especially the functions that can be realized by the network, or do not have a very deep understanding, so they can not put forward any requirements, and can't think of what functions to set. At this time, online marketing planners are needed. How to more simply reflect the functions of the website, and how these functions are combined with the CI system of the enterprise, are the in-depth planning of the website, and are inseparable from every good website. This shows that the website needs planning. Understanding the market rules, having rich experience in traditional marketing planning, being very familiar with the Internet, and noble professional ethics are necessary for an online marketing planner. Enterprise website construction needs a complete planning, which includes enterprise market analysis, feasibility analysis, target group analysis, main column setting of the website, main functions of the website, overall structure of the website and other aspects. Dodith will work out the most suitable planning plan for the enterprise based on the results of various investigations and analysis.
5. How much does it cost to build a corporate website? Generally, the price is different according to the function and content of the website. The production cost of the website of a medium-sized enterprise is about 2000-3500 yuan. According to the different requirements of different enterprises, Dorothy will provide different planning schemes and also have different production costs
6. How long does it take to establish a corporate website? The production time of enterprise websites will vary according to different functions and contents. Generally, the production time is about one week to one month
7 How long does it take for a corporate website to see results? Generally, an enterprise website needs to be optimized in the first step after production. After that, Dodith will log in the enterprise website to each major search engine, and then formulate different overall network marketing plans according to the different nature of the enterprise. Then, according to the specific content of the plan, it will be gradually implemented under the guidance of the enterprise. In general, enterprises will see obvious results after three months.
8 How can enterprise websites work? Enterprises build their own websites not as decorations, but to gain benefits from them. The website should not only be beautiful and blindly comparable, but should be constructed according to the needs of enterprise management to adapt to their own characteristics of the Internet plan and mode, with the smallest investment in exchange for the largest return. Only by making the website an effective link between enterprises and customers can the website really play its role. In addition, enterprises' websites should also pay more attention to their specific customer groups, maintain communication with customers through various forms, and attract customers to constantly communicate with enterprises through websites, so as to deepen the relationship with customers, understand customer needs in a deeper level, and provide services for enterprise development.
9. What materials should enterprises prepare for establishing a website? After you have learned the design style of the website, then you need to understand the purpose of building the website: to build an effective marketing website, you must not be careless, careless, prepare some information, find some symbolic pictures, and shove them to professional companies. After a short time, the website will be OK, which is an absolute mistake! Perhaps you know that peer enterprises have established networks and achieved certain results; Perhaps you were advised repeatedly by the salesperson of the Internet company to invest in the establishment of the website. Please note that you must be clear at the beginning: what can you do with the website? Through the website, what can you provide for visitors or customers, or what benefits do you bring to consumers? Then ask yourself what benefits you can get from it? Here, you should pay attention to that it is better to find someone who is familiar with marketing and has a certain ability to organize words. They can consider the organization of words from the perspective of enterprises, markets and consumers. My working experience is that enterprises often provide materials based on enterprise brochures, color pages, various reports, and technical materials. What I want to say is that these materials are often too technical or blindly stand on the enterprise's point of view, but lack of consideration from the customer's point of view. Of course, these are all good materials, but I suggest you find someone to sort them out. The common functions of the website are shown below. You can choose your own way to organize materials according to your needs. 1. Publish information The establishment of enterprise marketing website can push enterprise information and product information online to obtain more trade opportunities and market competitiveness, which is the first step for enterprises to approach e-commerce. You should pay attention to raising materials and future maintenance. This is a way to increase the marketing channels of enterprises. You can use the Internet to provide information about the enterprise to the outside world in the most cost-effective and efficient way to serve customers. Through the Internet, timely provide the latest information of the enterprise, such as new product development, new service projects, business situation, etc. You can also use the Internet as a sales assistant tool to provide a variety of real-time enterprise information to front-line sales personnel at any time and anywhere to support sales activities and keep in touch with sales personnel at any time to reduce market errors and avoid market losses. In addition, when collecting enterprise information, you should identify your target visitors, and understand the reasons why others visit your site. That is, you should consider the needs of these target visitors. Only by providing targeted website information content can you better attract visitors. If visitors care more about after-sales service than product prices, the website should focus more on after-sales service. 2. Establish the corporate image, show or improve the competitiveness of the enterprise The initial role of the Internet is to display the corporate image, just like the corporate image advertising published by various traditional media. The difference is that the cost is low, the effective time is long, the speed is fast, and the update is convenient. Carefully consider where your competitive advantages are, such as whether the enterprise has received any rewards, the outstanding advantages of the product, the advantages of customer service, etc, Take this work seriously, prepare more relevant materials, and understand why visitors will come to your site rather than to your competitor's site. At this time, you should conduct a more detailed analysis of the competitor's site to see what kind of content they have provided, what is the difference between the target audience and us, etc. Through such analysis, Can be more clear about their own strengths and weaknesses, so as to avoid weaknesses. In fact, the analysis of competitor sites should run through the construction process of the entire enterprise site, so as to absorb their advantages and avoid their shortcomings through comprehensive analysis. Therefore, it is no longer enough to only consider the "differences between my brand and competitors". You must also ask yourself: "What are the differences between my website and competitors. 3. Strengthen customer service The importance of customer service has been recognized by many enterprises. At present, the fierce market competition has led to the rapid narrowing of product differences. However, the personalization of pre-sales and after-sales services has become increasingly prominent. All major enterprises are trying to strengthen publicity in this regard. The website is a highly interactive and responsive media, which collects consumer information and feedback through the website, It helps to strengthen the quality of customer service, so as to win more customers and create more benefits for enterprises. If your enterprise focuses on services, perhaps you should define an online marketing style for your services according to the characteristics of your enterprise, and strive to create such a style in the construction of your website. Moreover, if you can really protect the interests of customers, you should sort out the information in this regard and show various measures, It will leave a good impression on customers in the virtual space of the Internet. 4. Demonstrate product or technical advantages In the current competitive market, unless a large company has the advantage of technology monopoly or product production, it may be difficult for ordinary small and medium-sized companies to tap this advantage. Never mind, the biggest feature of the Internet is its openness and cross regional, which determines the sharing of Internet information, This feature makes it possible for small and medium-sized enterprises to compete with large enterprises: through the sharing of information resources on the Internet, small and medium-sized enterprises can obtain market information that is crucial to modern enterprises but cannot be collected in conventional ways; Cross regional marketing enables enterprises to break through the geographical restrictions of the traditional market, the development direction and market scale of enterprises. Therefore, "the Internet enables small and medium-sized enterprises to compete with large enterprises on the same line". 5. Promote new products Internet is an important tool to communicate with customers, and also an important channel to promote new products. New products to be promoted can be introduced from all aspects through the Internet. Test the market reaction of new products and get immediate feedback. In business activities, a photo can be more than a thousand words, and customers can be served by providing multimedia information such as corporate photos, voice and picture files. 6. Improve work and efficiency The biggest advantage of the Internet is that it can serve you and your customers 24 hours a day. In the process of work, we often encounter various questions raised by customers, many of which are repetitive. Therefore, you can summarize the most frequently concerned questions of customers on the website and give answers, which is often called FAQ, You don't have to worry about replying to these questions repeatedly, so that you can work more efficiently. 7. Improve communication with customers Customers' opinions on the company's products and suggestions can be immediately obtained and quickly responded to, and then fed back to customers through the website. This is the bridge between the company and customers. Prepare some forms that need customers to fill in information on a daily basis, turn them into electronic forms and publish them online, collect a large amount of customer information through a series of promotional activities, build their own potential customer information database, and track them online or offline, which will certainly lead to many new customers. 8. Serving consumers "Give before you take" is a very practical method of online marketing. In the face of countless corporate websites, if you do not provide any benefits for consumers, consumers will not think of you. This is why I begin to emphasize "what benefits will be brought to customers" in this article. I prepare all materials that are beneficial to consumers, plan various activities that are beneficial to consumers, publicize through the website, and cooperate with offline operations. For example, after the website is released, I can cooperate with offline promotions, or provide gifts to registered users. In short, remember, Provide more benefits for your customers or consumers. 9. Stimulating demand What is "stimulating demand"? To put it simply, in the face of today's society, which is extremely rich in social wealth, there is a huge potential demand, but customers often do not realize what their needs are. Instead, in the process of browsing various commodity information, potential demand is stimulated in some form and then forms consumption. A major topic of modern advertising and marketing is how to stimulate and release this potential demand. In terms of website marketing, we can also take advantage of the network. The key is to make more efforts in the materials of relevant information resources, give visitors a space to improve relevant knowledge in all aspects, and reasonably combine product information with other information, so as to skillfully stimulate the potential needs of visitors. 10 What can I do to improve the traffic of the website? In order to enhance the value of the website, obtain more online income, and increase the number of visitors to your website is the first step. To achieve this goal, we need to actively and flexibly use network marketing means. Dorothy believes that online marketing is a company level marketing strategy, which involves all levels of enterprise marketing activities. We must first in-depth study and professional interpretation of the customer's business purpose. While website production is only the first step of online marketing, website production is not our ultimate goal. We should fully combine the customer's business purpose with website production and operation, Provide comprehensive network marketing services. Dorothy believes that online marketing should be composed of various specific online marketing activities: 1. Analyze and interpret the business purpose of customers' online marketing, 2. Market research, target group analysis, 3. Clear objectives, clear budget, clear promotion strategy, 4. Develop a comprehensive online marketing plan, 5. Website construction, 6. Optimize the website comprehensively in stages, 7. Strategically use network promotion means to carry out comprehensive and phased website promotion, 8. Statistical analysis of website traffic, 9. Evaluation and control of promotion effect, 10. Provide complete and thorough customer service, 11. Creative online marketing, etc The enterprise's network marketing should be realized by the above steps. Only through comprehensive and overall network marketing, and promotion and marketing of the website from various aspects and angles, can the traffic of the website be improved. Does the website have more functions? The website is not as functional as possible, but as practical as possible. The functions of the website should be combined with the overall needs of the website and the business purpose of the enterprise. 12 What is a practical website? Web usability is actually very simple, but many current websites are not up to scratch, mainly in the following situations: it is easy to click links, but it is not easy to know which links are worth clicking; The explanation on the web page is often unclear, which makes the netizens feel like falling into a fog of five miles, and they don't know where to point; Nowadays, there are various interactive technologies on the Internet, which often make users more powerful; The navigation bar on the Internet is badly done, and users will get lost in the vast online world, unable to find the information they want; The process of e-commerce transaction is not easy to understand and complete; Although many web pages are very beautiful, they are full of flaws, so users can't find the content they need or the transaction items they want; As far as the current situation is concerned, up to 90% of commercial websites are quite impractical. If you want to find some data, you can't find it on ordinary websites. Even if you can find it, you have to work hard. From past experience, we can know that the usability of the website cannot be achieved overnight. Unless the project management team pays special attention to the usability of the website during the website design process, the results are often disappointing. If 90% of websites have such poor usability, why do people go online? To put it simply, the remaining 10% of websites are good (even great). The Internet is a user dominated media, which means that users spend most of their time on good websites, and we should try to avoid producing rough websites. But in this case, there is also a good side. Think about it, since most websites are not well done, as long as you make the website easy to use and meet the needs of users, you will certainly be able to stand out and attract huge popularity. Here are some ways to improve the practicability of the website These methods often have an immediate effect, and there will be considerable changes at the beginning of implementation. The next effect is not obvious (because the real problem has been solved at the beginning), but it can still steadily improve the usability of the website. Now the usability of the website can be improved at least 20 times, so even if you try hard, you can't go too far. How should we measure website usability? You can measure the speed at which users learn to use the website, how fast they find the data they need, and how long it takes to reach an order. If the enterprise can cut the training budget of its internal applications in half, or let customers speed up the time of trading on the website, the usability of its website will be doubled. Although this does not mean that the industry can get twice the orders, it can at least stand out from other websites. Here are the steps to improve website usability: 1. No matter how bad you think the old website is, you can do a small opinion survey on users of the old version before redesigning it. Maybe there are some features worth preserving in the old version website. In the survey, we can also see the problems of users and their views on website errors. It will be easier to redesign after we have a comprehensive understanding of this. 2. Conduct a comparative survey of users' opinions on competitors' websites. Other companies spend a lot of money to build websites. Through user opinion surveys, you can emulate their strengths and avoid making the same mistakes as them. 3. Conduct field study on users to thoroughly understand their working environment. This step is particularly important for intranet or inter enterprise websites that specifically support employees or business partners. You will find that there is often some discrepancy between the survey results and what the manager told you one-sided. 4. Establish several different design models. In order to test various possibilities in the shortest time, these designs should be sent to different teams for synchronous implementation. And conduct a survey on several users to find out the most suitable new design for you. 5. After selecting the most suitable design, we can further develop it. First, we can make several prototype pages with HTML, and then we can invite more users to test it to find out the shortcomings of this design. 6. If the budget allows, try again and again: fix the problems found in the test, and further develop the prototype before testing. Every time you do it, the average usability of the website can increase by 38%. The process of pursuing perfection is endless; All the cases I have studied have burned up all the budgets long before the perfect user interface was achieved. 7. When the website is almost constructed and has key pages and navigation components, you can do a final test again to adjust the trademark, find out the wrong information, and adjust the details of interactive functions. Although it is impossible to change the most basic problems in the final testing phase, it can still significantly improve the usability of the website. Through the above steps, together with a complete planning plan and a comprehensive marketing plan, the website will play its best role. 13 Does the enterprise website need to be updated? It is very important for enterprise websites to strengthen the management, maintenance and updating of websites. After the website is completed, management and maintenance are very important, including dynamic information update, new product update, consultation response, website security, etc. Enterprise leaders should pay more attention to the management of the website. Corporate CIOs (chief information executives) (including part-time CIOs) should take practical responsibilities, develop website management and daily maintenance update systems, implement assessment and reward and punishment methods, establish information update channels, and ensure that websites play a role. 14. What should be paid attention to when updating the enterprise website? Most enterprises did not have a deep understanding of the company's website design during the initial stage of network construction, especially for small and medium-sized enterprises. Most of the initial stage of network construction was exploratory operation, and some were just a few simple pages of introduction. There was little information and technology on the website. In addition, the design companies were mixed with each other, so the role of the website in enterprise operation was not obvious. Of course, website construction is a process of continuous improvement, so what factors should enterprises pay attention to in the process of website updating to make websites play a greater role? 1. Interactive questions Whether your website has realized interaction with customers, including online communication with customers, BBS, message board, and instant response to E-mail. You can also establish your own database, such as customer information database, product management database, etc., and automatically update the website through the background management system! New products can also be published on the website in real time. These functions are the most important content of the enterprise website in the update, and also the key point where the website can really play a role! 2. Website content At present, the column division of most SME websites tends to be consistent: company profile, product/service introduction, contact information, etc., which seems to have become a model. In terms of layout design, it is basically divided into columns up and down, left and right, etc. The website will not use graphics or text rich in enterprise characteristics for decoration, and the website design has no personality. Design companies can use this as a template for most enterprise websites, which is relatively unimportant, but the content arrangement of websites is more important. For example: Does the website introduce products or services from the perspective of customers? What does the customer care about? To what extent can product or service introductions dispel customers' doubts? Does the content of the website have affinity, which can quickly shorten the distance with customers? We say that enterprises establish their own websites. In addition to promoting and showing themselves, the more important thing is how to bring profits to enterprises. Through the websites, more potential customers can become real customers! Therefore, Dorothy recommends that enterprises planning to rebuild their websites carefully consider the arrangement of website content. At the same time, you have the right to consult the design company. They have the obligation to explain your various questions and assist you in re planning the website. 3. Technical issues First of all, it should be noted that we are not encouraging enterprises to increase technology content in their websites. In fact, the most important thing is to what extent the technology used has realized the expected function or what kind of technology is needed to realize the function required by the website. In our contacts with enterprises, we often encounter this situation: the website uses advanced technology, and of course, a large amount of investment has been made, but in fact, the functions realized can be realized through other ways with very low investment! But enterprises do not understand these. Therefore, enterprises must try their best to learn more information and make more comparisons in their website construction, and carefully review the website design schemes they submit. Here, Dodes reminds you that website construction is not a simple job in fact. How to plan and build a practical website from the perspective of an enterprise, and how to invest in the technology matching the website functions, need you to carefully discuss with the design company or professionals.
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