Beijing website production company warns against the sudden decline of website construction keyword ranking

Use an example to explain in detail:

Two days ago, the keyword ranking of a website in my hand suddenly dropped. Although the decline rate is less than 100, the number of nouns dropped by each keyword is about 40-50. I didn't care too much, because I had encountered such a situation before. Because I do website construction and website optimization, when I use the webmaster tool to query my own website, I use Baidu tool to query my own external chain website, and the query results surprised me.

The original number of external links on this website was about 400, but suddenly it rose to more than 1600. These external links are mostly black links such as football lottery, which occupy most of the external links of the website. After finding the clues, I logged into FTP and looked at the website. The website has been injected with a large number of files, a total of nearly 20000 files. I deleted these, rejected the link operation with the external chain query tool, and waited for Baidu data update. Through this incident, we found that we ignored these situations because we usually think the problems of the website are not serious. We should check website space, check friendship links, check external links, etc.

You should solve problems immediately:

　　 1. Links: Friendly link is a condition with both advantages and disadvantages. If you check the relevant websites with friendly links frequently, you can know the situation of each other's websites. If the snapshot of the other party's website is not updated, the ranking drops sharply, there are black links, and the number of external links exceeds 35, the link should be deleted decisively.

　　 2. Website space: Whether the website space can be connected normally, check the folder operation in chronological order. If the files are tampered with, pay attention to these files and delete them. And check the website vulnerability, fix the vulnerability, and prevent future tampering.

　　 3. Outer chain detection: Baidu tool is the most accurate way to view the number of external chains. We have passed the tool detection, and the link quality is very low, and the website weight is very low, so we are suspected of being punished by Baidu. Pay attention to these outer chains, which can be handled by rejecting them.

　　 4. Focus on the content quality of the website: The content quality of a website determines its keyword ranking. Good content can make it easier for users to search, read and spread; However, the poor content of the website will affect the overall ranking and quality of the website, resulting in bad reputation of the website. In addition, long-term collections will be punished by search engines.

　 5. Number of inner chains: The number of inner chains should not be too much, and it is generally better to ensure 2-3 pieces per article. Because our website is not a website with a particularly high weight, the inner chain can extend the crawling of search engine spiders and crawl more pages. Too many inner chains will disgust the search engine and may cause trouble.

The above five points are the links of frequent inspection. If problems occur, they should be solved in time, so as to ensure the healthy operation of the website, and the keyword ranking of the website will continue to rise. Beijing Website Production Company is a provider focusing on high-quality website visual design and program development. Our excellent website design concept and rich website development and operation experience will create a new network brand image for you.