What details should we pay attention to in the development of common mall website types?

The online mall is an electronic website that provides personalized and all-round services for individual users or enterprise users. It has created a friendly, relaxed and pleasant shopping environment for website developers, and has constantly enriched people's consumption patterns. What types of websites are there according to the operation form of the website of the mall?

　　1、O2O

This is a shopping center website that has appeared in China in recent years. Because of this Mall website development Its development largely depends on geographical distribution, so it has a good development prospect in large and medium-sized cities in China. Typical representatives of O2O website mall include Dianping, Dingding.com, Jieku, etc. Com and so on.

　　2、B2C

This kind of shopping mall website development is the online shopping mall that people often see, and people can directly conduct daily online shopping on the B2C shopping mall website. For example, the popular JD COM Shopping Center.

　　3、C2C

This is an online shopping mall similar to the flea market in life. In C2C Mall, each mall user has two identities (both consumer and merchant). Typical representatives of China C2C Mall websites include Taobao, eBay, rebate, Paipai, etc.

　　4、B2B

This is a highly commercialized shopping mall website, mainly used by large enterprises and businesses. Typical B2B malls include Alibaba, Made in China, HC360, etc.

With the rise of the operating costs of offline physical stores, people's online shopping awareness is becoming stronger and stronger. Shopping mall website development has become another way for many enterprises. So what elements should enterprises grasp when building mall websites?

1. Determine product consumer groups

Mall is a general term for website types, not limited to comprehensive e-commerce malls. Different enterprises have different product consumers. So when building a mall website, enterprises should determine in advance which consumer groups are targeted by the products? So as to design a page style that meets consumer preferences.

2. Determine the display style of the product.

Product display is an important work in website development. The main forms of product display are text, pictures and videos. Video can be used for promotion, and appropriate product display style can be selected according to product consumers.

3. Ensure the purchase process of products.

The purchase process is one of the key indicators of whether a shopping mall website is excellent. The shopping process of the mall website is designed according to the three principles of safety, simplicity and conciseness. The webmaster can substitute himself into the role of the user, experience the shopping process personally, and ensure that the shopping process conforms to the above three principles.