Does the era of mobile Internet still need the construction of corporate official websites?

Many enterprises have established their official websites, but when it comes to renewal once a year, they often wonder whether it is necessary to stay on this official website again? Whether it is unnecessary to renew the enterprise official website, which also gives many enterprises a reflection on whether to do the enterprise official website or not, and whether it is necessary to do the enterprise official website? My answer is yes, of course, and we must do it.

Yes, there is no doubt. I think it's normal for you to have such confusion. There are many considerations for this problem. On the one hand, the enterprise official website itself does not generate much value or transformation. This should be the focus. If it is higher than the estimate or equal to the specific expenses, you may make website renewal or enterprise website production. Another aspect is Enterprise website construction It mainly plays a role in Baidu search engine. At present, the Internet is monopolized by major APPs, and the traffic is greatly dispersed. This is all a problem.

There are several reasons why I think the enterprise official website must be done:

1. Network promotion and marketing is a multi-channel, multifaceted, multi network platform for publicity planning and marketing promotion. For example, your enterprise does products or services. In terms of network promotion and publicity, it must be inseparable from search engine, Alibaba, Tencent, Toutiao Tiao Yin and other major domestic industry leading network platforms. After selecting a good network platform, the rest is to do a good job of publicity planning within the network platform. For example, search engine, naturally, is Baidu search engine. What can Baidu search engine do, do website optimization and optimization, Bidding promotion and information flow publicity planning; At the same time, the search engine's own products, such as Baidu Know, Baidu Experience, Baidu Library, are all important places for publicity and planning.

2. The official website of the enterprise is a relatively arbitrary product. When it comes to Internet promotion and publicity planning, there is always one thing that people can't avoid, that is, regulation. On other people's network platforms, we must follow the specifications of the network platform. The larger specification of the network platform is that advertising words and any type of contact methods are strictly prohibited. This is nothing different from a bolt from the blue for people. Since there is no advertising words for publicity planning, what is the significance of my publicity planning? To a large extent, the official website of the enterprise avoids such problems. You can post any type of advertising words at will. Since various network platforms can not provide contact information, the enterprise official website is the final gathering place.

3. The official website of the enterprise is equivalent to the electronic business card and will not be outdated. At present, the Internet is relatively developed, but it is well known that business owners must have business cards and enterprises must have brochures, which is certain, so that people can understand your products or services. The official website itself is a symbol of business card, representing the generation of the company. For example, if you are a well-known corporate brand, how can people trust you if they can't find you on the Internet? A formal enterprise doesn't even have a formal official website. How can we talk about formal?

4. Enterprise official website should focus on marketing. Why do many people hesitate or don't want to renew the enterprise website? To a large extent, it is because the enterprise website has not achieved the expected effect or has not produced benefits after investment. What is the reason to renew it? At this time, people must do a good job in the role of enterprise official website. On the one hand, the enterprise's official website should do a good job in website optimization and keyword ranking. Most of the keywords are on the home page. One month, we try to win one customer, and there are more than ten in a year. Is the so-called renewal fee still a problem? In addition, the network platform for external publicity and planning has no final foothold, and the official website of the enterprise is their final "home" after marketing and promotion. All external publicity and planning will eventually get any content that customers want to know on the official website.