What should be paid attention to in marketing website design?

　　 Marketing website design Is one of our most common websites, so what should be paid attention to in the design of marketing websites? Let's take a closer look.

　　 1. Website logo - quick display of corporate image

If the enterprise logo is improperly placed, it is difficult for users to quickly identify the enterprise website. The enterprise logo is a shortcut to spread the company's business philosophy, establish popularity and shape the image.

　　 2. Website slogan - enterprise goal or website positioning

Slogan only uses one sentence to promote the website. The most basic function of website slogan is to let visitors know what I can get from this website and whether it is worth spending time on this website. So, the most basic thing you need to do in the website advertising language is: What does the website do?

　　 3. Website Title - What services or products do I provide?

Like many company websites today, you can use scrolling banners to display multiple titles that need to be displayed. Just like the advertising language on websites, the most basic function of titles is to tell users what services they can provide. If you want to put forward higher requirements for the title, you can directly reflect the advantages or benefits of the service in the title, so that users will be more interested in the website.

　　 4. My advantage - the reason for choosing us

Why did you choose us? You don't choose your website because it looks good. How can users choose you over competitors? You must give users the right reasons, which are your advantages or unique selling points. It is very important to win users by making users quickly understand your advantages in plain language.

5. Successful cases - which enterprises chose us

Facts speak louder than words, and actual success stories speak louder than countless exaggerations. Prepare more stories about you and your customers, which can greatly enhance the persuasiveness of the marketing website.

　　 6. Customer evaluation - let praise testify for you

Customer evaluation is an indispensable persuasive factor for many websites (especially e-commerce websites). Research shows that more than 70% of e-commerce website users will pay attention to user comments. In fact, on e-commerce platforms, user evaluation has become an important factor affecting product sales.