Seven important tasks of enterprise website production and promotion

　　 Enterprise website production At the initial stage, a series of work needs to be done to assist the later development of the website. The website construction company summarized the following aspects according to its own experience, hoping to give some help to the novice webmaster.

First, website positioning should be accurate

At the beginning of construction, the website should be accurately positioned in all aspects. Once the website is formed, do not change it easily, especially the important information such as the title, description, template, layout, etc. of the homepage of the website.

Second, website management should be in place

The management of the website requires a lot of energy, and the work is boring. Do the same thing repeatedly every day, and the webmaster needs a little patience. It's not easy to raise a website carefully, but it takes a lot of effort.

Third, strengthen the update of website content

It is the soul of content websites, and website updating is very important for a new website. The enterprise website should first fill in all the navigation bars, so that the website will not appear blank pages. Information websites need to enrich their empty shelves. Generally, the initial work of website construction is heavy. Because there are many columns, we should pay special attention to the quality of articles. When collecting from the Internet, pay special attention to slightly modifying the articles. Because of the heavy workload, the original can be ignored in the early stage, and the pseudo original can also be done well.

Fourth, Baidu's inclusion is the goal

SEM is a very important page in online marketing, so we should make full use of search engines, a powerful Internet tool. If the updated product content of the website wants to be liked by search engines, it needs to update some necessary things of the website to be favored by spiders, so that it can visit the website frequently and collect a large number of website content pages, thus bringing considerable traffic to the website and attracting potential customers.

Fifth, properly put advertising space

This is general information, portals and news stations. The website can put some advertising spaces appropriately, which can not only make the website look less monotonous, but also give the website a chance to make profits and increase the PV traffic of the website. Why not do triple benefits?

Sixth, strengthen the publicity of the website

After the website is successfully launched, we should make use of all available platforms on the Internet to promote the website, especially timely communication tools, such as QQ, Wangwang and other online chat tools, as well as the emerging microblog platform. Share with netizens and bring some traffic to the website at the same time.

Seventh, do a good job in forum marketing

Forum marketing usually includes soft text marketing, event marketing and brand marketing. In fact, all aspects are intertwined. The forum is where people gather on the Internet. We should make full use of this strong popularity of the platform and do a good job of website marketing for free.