How to become a senior SEO optimizer
Source: Shangpin China |
Type: website encyclopedia |
Date: May 1, 2012
Website production Shangpin China (www.sino web. net): When colleagues recruited new colleagues today, they suddenly remembered:“ SEO website optimization The industry has gone on and on. There is a trend that the waves behind the Yangtze River push the waves ahead, and each wave is stronger than the other. Some seoer car beauties, some seoer food and clothing line struggle, this is why? Where is the difference between high and low? "
I carefully used my half rusted and half rotten brain melon seeds to think about it.
Let's not talk about personal background and education first. You can see from careful observation that the relatively excellent SEO foundation is very solid. I'm not talking about how many books SEO has read, how many contributions SEO has made, or how many XXXSEO experts.
More people, people's ability. For example, you can work in a company for a long time with a solid personality. You can slowly climb up to the supervisor. Being in his position will inevitably force you to make some progress and changes. You are diligent and eager to learn, constantly learning from your colleagues and superiors to make up for your shortcomings. You have a strong ability of self-study. You can study according to your own plan persistently when you work. As long as you persist, you will surely accumulate.
It's not the end of the matter to be able to bear it. You should take action when the time is right. Here is an example from my life. I have changed many jobs. Every time I plan to change a job, I will ask my friends. They gave me the same answer: "Work first when you have a job, and wait until XXX." "Don't always change, change your job like XXXX." Choice and effort are equally important, so when you have the opportunity, please take action or take action. Of course, I'm not advocating frequent job hopping. Please want to understand what you want, compare the advantages and disadvantages of the current company with that of the next company, and make a priority ranking, Respect your inner choices and do what you think is important.
When you have learned a certain theoretical basis, and you have some good experience, this is the beginning of your journey. First of all, you should be patient. I've been thinking about this question recently. Am I too impulsive or too fucked up? After thinking about it, I still firmly believe that life is too fucked up. People are always young. They experience setbacks in contact with society. They either become slick or become silent. How many people can persist until they are 30 and just leave school? Of course, I'm not talking about not taking responsibility and not striving. I'm talking about values, outlook on life and ways of doing things. It's strange to say that many of my friends are still in their 30s and still giggling about the "lack of integrity". In fact, people should do what they should do. People who should do their best are no worse than others. On the contrary, they are also very good. What's more cool is that they also have the kind of things that others are less and less or have disappeared.
You have studied hard, you have laid a foundation, you have endured, you have grasped the opportunity, and now you need to face two important things.
Continue to work hard, do some excellent things, and increase your capital. What you need to do is to add value to yourself and ensure that your value will increase in the next choice.
Widely promote themselves. In the age of information explosion, the fragrance of wine is afraid of deep alley. Establish your own professional ethics and personal brand.
You always talk about what you have and what you don't have. Say something practical.
Essential capabilities:
You are not required to operate and maintain the server, but you must understand that you must be able to manage the basic things and understand the server functions. Website access speed optimization and website stability are also very important points.
Architecture (programming language) doesn't have to be proficient, but you should understand it. For example, you should be able to call tags and modify basic functions in DEDECMS. Because you need to communicate with the program ape, you need to optimize the program.
Front end. The front end is big, but it's still code oriented, but you should also understand some classic theories in design and plane, because you can't even do A/B test for conversion rate optimization, and you can't understand [1] [2] [3] called by Js, and search engines don't include them.
Marketing. The object orientation of marketing and network marketing is people. The core of marketing is to grasp the psychology of people's needs, but the foundation is still there after changing places.
Communication. How to communicate is also a necessary ability? In fact, SEO in large companies is a small department, often several people are always talking to the products and technology, so communication and coordination is a necessary ability, but it is very important.
You can write without writing, but you must write well. Many people will say what soft writing is like. Writing has nothing to do with the so-called "soft writing".
Integration capability. Basic technical talents are everywhere. The Internet is a whole, and resources are scattered. If you want to do well, you should learn from each other, learn from each other's strengths, and improve yourself.
Grasp the trend and learn in the future. This is very important. You can not learn it now. You can learn it, but you must be able to learn it quickly, understand the trend of the overall Internet environment in advance, and accurately cut off the arteries.
Morality, humanity and kindness. This point is added by me. I remember a successful businessman once said, "I am a professional businessman, I have my business law, and morality has no restrictions on me.". "No matter who he has hurt or what he has done, when a person loses his nature, he gets more help than he can help. What we are not accustomed to in Chinese is to remember the words of the Western God:" When God wants him to perish, he must first make him crazy. "You will know when your parents are put a sack of medicine home by the doctor that day.
Advanced SEO: Be a man in advance, then be diligent and hardworking, and finally seize the opportunity not to give up, and stick to it.
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