How to create an excellent "About Us" page when building an education website?

　　 1. Let visitors contact you easily

In some cases, visitors may have more questions or want to know more information. Putting your contact information directly on this page can help users easily contact you.

If you provide multiple contact information and place them on a separate page, make sure that users can at least link directly to this page on the About page.

　　 2. Tell the visitor who you are

It's better to put a real picture of you or your team. This will let those curious visitors know that behind your website is a group of real people paying the bill, rather than a machine program.

Be sure to avoid using characters found in suits and ties on the Internet. This is worthless, and users are not stupid.

　　 3. Don't give users meaningless redundant information

"We are committed to providing customers with excellent value, providing world-famous services through excellent performance, so as to grow to be the first in the industry"...... Such expressions can be applied to most enterprises. But readers want to know more about yourself and your company than this slogan. Therefore, do not waste users' reading time with such information.

　　 4. Easy to browse

Users visit the "About Us" page and hope they can quickly understand you. However, if the layout and style of your information is not conducive to reading, they may need to read all the content to find the key information they are looking for.

Therefore, it is better to divide the page content into reasonable blocks, and label the title with easy to understand, so that the user's reading process is easier.

　　 5. Tell the user where you are

It is a very simple way to enhance credibility by letting users know the geographical location of the business or website owner. Of course, you can only specify your own address, but you'd better consider placing a map module.

Although this map may not have any practical effect, no users will really be interested in going to your actual location. After all, as a picture, it can more or less enhance the expressiveness of plain text.

　　 6. Guide user behavior

When users browse your "About" page, give them an option to continue using your site. For example, ask them to subscribe to your blog, sign up for an account to use your services or buy your products. Whatever option you offer, make sure it's in the most visible place.

When users visit and read the "About" page, this behavior usually indicates their potential interest. You should consider that seizing this opportunity will make it easier for them to further develop their relationship with you or your website.

　　 7. Show users your featured information

Show your strengths and why you are capable of doing such things. This gives people a reason to trust you by investing time. In the long run, they may invest personal information and money in you because of this trust relationship.

　　 8. Tell the user what you do

Imagine: a user visiting your website for the first time still doesn't know what you are doing. Then, before officially introducing your uniqueness, use a brief and straightforward statement, such as "we are an education group..." "a speaker company belonging to enthusiasts..." "a full-time blogger...".

　　 9. Tell the user why you are doing the current thing

By describing why you do something, you can clearly communicate to users what makes you different. This is a way to distinguish you from a lot of competitors, and also to convey your service philosophy and values to users.