5 Tips for SEO Service Provider Selection
Source: Shangpin China |
Type: website encyclopedia |
Date: May 18th, 2012
Beijing website construction The company Shangpin China (www.sino web. net): Grassroots webmasters can be said to be the main part of the current webmaster population. In everyone's eyes, grassroots webmasters are really right about the word "grassroots". In order to rank, they can be desperate, and various optimization cheating techniques emerge in endlessly, regardless of the long-term development of the website. Of course, this also gives many malicious people an opportunity, The most direct is the SEO order receiver. Now the website optimization is so loud, SEO website optimization The industry naturally ushered in its own spring. As the saying goes, when the forest is big, there are all kinds of birds. Although most SEO service providers are very good, it is undeniable that there are always some people who take advantage of the weakness of grassroots webmasters to cheat in marketing. Although they have not been directly fooled, there are many such examples around. Today, I want to share them with you. I hope grassroots webmasters can take a warning. In addition, there is an indirect connection between the domain name and the strength of the service company, because the normal corporate domain names are relatively short and easy to remember. For example, when searching for SEO optimization companies, the website domain names appearing on the home page are generally around SEO, similar to seo.net.cn, which is short and easy to remember, Some companies with fraud will think that adding some relevant business keywords to the domain name will improve the search ranking of specific industries. For example, if you are making women's clothing, and then you enter women's clothing and clothing on Baidu, there will be some SEO companies doing these businesses. As for why their websites appear, the reason is that mentioned above. Therefore, the observation of domain names is also the only indicator for selecting service providers. Is it OK? "Hardware level" counts - observe the ranking of the other company and the domain name In fact, a direct way to judge whether the other party has strength is to check the other party's website ranking, because if a company committed to website optimization can't even do its own target keywords well, how can it complete those tasks for you? Of course, when testing the ranking effect of these companies, it is not necessary to fight against a keyword SEO. You can see how their target keyword ranking effect is through the source code. The competition in the SEO industry is so fierce that the company's SEO ranking cannot reach the home page, which can be forgiven, but the optimization effect of the target keyword must be strong, otherwise don't believe their boasting. Carefully analyze the promises made by the other party, and don't be misled by sugar coated bullets Commitment 1: "We have rich external chain resources!" When talking about cooperation with some service providers, they sometimes talk about their own external chain resources, saying that they are rich in external chain resources and have a high weight, so as to increase the weight of cooperation with you. For these webmasters, we must pay attention to that. Although external chain is something we need to build a website, the more external chain is introduced, the better, Many times, the quality is higher than the quantity. If you are a drug maker, is it useful to exchange links with a bunch of auto websites? What's more, the weight of the external chain websites they provide is usually low, and the weight of the links is certainly small. If the other party is sending text to increase the external chain, it can be a donkey. After all, the external chain effect of soft text is more stable. Commitment 2: "We have innovative tools to help optimize the website!" Many SEO service providers boast that they have high-tech software to help optimize. Don't be fooled when you hear these words, because in my opinion, sometimes when deciding how to optimize a certain factor, it is more based on a feeling, without any specific reason. Moreover, what SEO seeks is a balance of all optimization factors based on a large number of practical experience and the latest information, which can not be realized by "dead" software. If the optimization work is handed over to software, how can it know what level of optimization is most suitable? The only explanation is that they use software to stack bridge pages or other cheating techniques. Commitment 3: "We have Baidu's internal channel, which can rapidly improve keyword ranking!" This is pure bullshit. If there is an internal channel, why do you still look for lists on the Internet? Is it not to expose yourself, and the keywords they promise are cold words with little search volume. If you are the one, you can also push on Baidu's home page, so you should not only listen to their one-sided words when looking for SEO service providers, but also continue to think deeply. In a detailed conversation, everything will show up In this regard, I would like to remind you to beware of service providers who cannot elaborate optimization strategies. Because I met a service provider before, when I asked them about the details of optimization, they unexpectedly replied like this: "We don't know the actual situation of your website yet. As far as the current situation is concerned, your website needs to be updated continuously, keywords and descriptions need to be modified, and there may be other actions. In short, you should trust our strength." Detailed information disclosure is absolutely an effective rule of thumb. After all, this is your website, and you have the right to know what it will become. Make sure that the service providers you employ are willing to explain their optimization strategies and operation methods to you in detail. Pay attention to companies that cannot provide detailed details. Take precautions and arm yourself with SEO knowledge to avoid being fooled In business, no one can trust but himself. So now that you are a webmaster, you should learn the corresponding SEO knowledge, so that when you talk about cooperation with the other party, you will have a good number in mind, so that the other party does not know what they say. For example, the other party promises to help us improve the ranking of a keyword, and then accumulates the keyword on the web page, If we know SEO knowledge, we will surely find that this is a cheating technique, and we will not be fooled by temporary achievements. Therefore, we must take advantage of the tools to do good things in advance, and it will not hurt to learn some knowledge by ourselves. We don't have much money, but we can't be mindless. The price of service should be reasonable Although the price does not represent the technical level of the service provider, the credibility of a service provider whose price is far from that of the industry will naturally be low. Not long ago, a friend wanted to make his Taobao customer the home page, so he found a person to optimize it. I asked him how much he spent. He said that the person only paid 200 yuan, so he didn't have to think about knowing that my friend was cheated, You should know that he is a Taobao customer of weight loss products, and the competition is very fierce. Although the search volume is about tens of thousands, it is definitely not the price. So when the price offered by the other party is very low, everyone should pay attention to that there is a lot of water in it. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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