Creative element design of brand official website construction

1、 Determine brand image

Brand image is the starting point of enterprise creative element design. An enterprise should have a clear understanding of its own brand and a clear positioning of its brand image. It is believed that only a clear brand image positioning can provide direction for the design of creative elements of the official website. For example, if an enterprise's brand image is fashion, science and technology, and young people are the main customer group, then the design of creative elements should focus on this direction.

2、 Design style and color scheme

Design style and color matching are very important parts of the official website's creative element design. The selection of design style and color matching should also conform to the characteristics of brand image positioning. Simple style, sense of technology, fashion elements, elegance, nature and other design styles can be freely selected according to the brand image. The selection of color scheme needs to consider the brand hue and positioning. The main tone, sub tone, text and background colors should be planned in a unified way.

3、 Select creative elements that match the brand image

We have officially entered the stage of creative element design on the brand official website. We need to select creative element design that conforms to the brand image according to the brand characteristics. For example, if the brand's positioning is modern, scientific and fashionable, you can consider using fashionable and simple line design elements. For example, glass, metal, vivid illustrations, etc., are mostly matched with several colors such as black, white, gray, silver, etc. in a large area.

4、 Innovative layout design

At present, more and more brand promotion websites have moved away from the traditional website layout and improved the user experience through innovative layout design. For example, full screen background display, super large picture background, stone column display, album folding display, triangle decoration, etc. They provide beautiful and intuitive visual experience, which facilitates users to browse products.

5、 Beautiful text and visual content

Beautiful words and visual content that fit the brand image cannot be ignored. Create the brand's own culture and values on the website by using eye-catching English and slogans with pictures. At the same time, in terms of introducing goods, collecting feedback, regular after-sales operations, etc., visual methods should also be used, which is simple and direct, so as to attract more target customers.

stay Brand official website construction In the process, creative element design is crucial. Through the design of the brand official website, a professional, modern and fashionable brand image can be displayed, which can meet the needs of more users and improve the brand's popularity and commercial value. Therefore, when building the brand official website, we must pay attention to the role of creative element design.