Ideas and experience of operating Taoke Station
Source: Shangpin China |
Type: website encyclopedia |
Time: May 20, 2012
Beijing website construction Shangpin China (ihucc.com), It would be great if the original website stayed, right? So if you have a website ready to give up, you will see a longer time if you stick to it. Well, here, according to the operation of my Taoke website, I will write one or two things and share my personal experience.
One of the Taoke stations: One of the single product station processes (violent)
At the beginning of 2011, I had been thinking about re designing a website for single products, and I saw a very violent product, such as weight loss. So I wanted to do such a website. At that time, the weight loss website was crazy, so I used a previous domain name to build a program with dedecms, and then updated+external chain. In fact, what is the violence here? On the one hand, money violence, on the other hand, money violence, money violence. I remember that on Google, left-handed products once came to the home page for a week, and the Taobao commission for themselves rose instantly. I have to say that this price is violent; Spending money on violence, such as buying some gold chains, blog links, and VPS space for good speed, has turned spending money into violence. What is the purpose of investing money. The purpose is that websites can rank, but not every website can rise. There are only 10 positions on the home page. Tens of thousands of websites compete violently together, and only a few can get. After the investment at that time, this situation was also found. It is appropriate to stop. Some products can not be played after saying that, remember this. Taoke Station II: API Experience In June 2010, it was three months since my first Taoke website, but this month, I encountered Baidu's most severe K API site. On this day, the number of Taobao websites was drastically reduced. It seemed that before returning overnight, there was no trace and disappeared directly; At that time, I remember that Baidu traffic was increasing and there were some keyword rankings in the daily forum surfing and blog writing of the website. But this change made the website seem like a stationary station, with nothing left; Who gently took away the website collection without leaving a trace? The forum is full of complaints, but what can be done? Baidu said that "a large number of APIs have affected the search quality". As you know, the first experience is no better than this. What is the rest of the time? The website is a transformation. At that time, I didn't think about anything and didn't know what to do, so I transformed this Taoke website into a personal blog, PS. What would happen if I didn't change my blog, but another product?, And now, the blog has been abandoned for a year, hard!!! After switching to blog, I also tried to do ranking. However, due to the deep influence of the previous program, the program changed, and there were 404 pages, which hurt the weight of the domain name too much, and then it has not been placed. Three Taobao stations: shop stations (large scale)
After writing about these experiences, let's talk about some group stations we want to do; The title is shop station, which naturally means shop. What are these shops? These stores are the names of Taobao stores. There are many big stores selling on Taobao that do not have their own independent B2C websites, which can also be used. For example, in 2011, Qigege, a big Taobao store, has a large number of searches on Baidu every day, and its relevance on Taobao is so high that it must be worth doing. Write the standard. 1) Top 3 single product sales volume (high reputation) 2) Baidu Index 3) Branded stores 4) The store name should have personality and characteristics In fact, there are not many people in the single product shop. So far, it is a market that can be tried, and it is worth recommending. Four Taobao stations: Pinteres (sharing mode)
The fifth point is Pinteres (sharing mode). When Mushroom Street and the theory of beauty become more and more popular, the sharing mode is like a spark of fire, which blooms in China. At present, this website mode, such as Taobao women's clothing sharing, Taobao shopping sharing, life sharing, finding beauty, finding life, etc., seems to have seen this market and want to share a share; However, such a website will never make a difference in the end. It is large and wide, and has been occupied by two giants. Even in the future, there will be five dominant sharing communities. How to do this in such an environment? What's the significance? At that time, with such a mindset, I made another Taoke station that I wanted to be, that is, a small category of Taoke. I remember that the largest retailer had a slogan called "catch only one sheep"; In the present view, the network is sometimes like this, and the big ones can't be ignored. So for us webmasters, we can make small categories that can be done, and make small categories bigger, and we can certainly gain a lot. After all, the market is there. As long as you focus on it, it is yours, it will be yours. The boss also tells the story of "a sheep" every day, Teach us how to give full play to our advantages and do a good job in our website and products. That's the meaning. Walk Taobao Station 5: Single product station process 2 (stability) In the middle of 2011, find a product. In addition to violent products, there are some less competitive ones, such as beauty and makeup. These websites are second to weight loss violent ones, and there is also a certain market. Then find a website, and do well. This website is stable, and not only that, this website also needs to do content, Because the content can greatly expand the capacity and authority of the website, so after thinking about it at that time, it has been updated all the time, basically every day. In the case of the external chain, the early stage is dominated by purchase, and the later stage is dominated by exchange. Remember that in the A5 link area, there was such a story. Last year, when searching for beauty and skin care, there was a single product blog station. Now, the search is basically still in place, indicating that this kind of website has advantages in accumulation. There are some websites that can get a lot of results if they are made of information. This website has been stuck to the present, and the traffic is basically stable every day. After all, where is the market for single products? As long as you work hard and stick to it, you will definitely gain. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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