Google search engine optimization bible
I believe that many webmasters have heard of webmasterworld.com, the forum of webmaster world. This is the most famous place in the world where webmasters gather to talk about various topics related to websites, including search engine optimization, online marketing, Beijing website construction (www.sino web. net), e-commerce, etc.
Brett Tabke, the founder of Webmaster World, is a pope in the field of search engine optimization. It is said that he used to use and experiment with all kinds of cheating methods. Of course, he has changed his ways, at least on the surface.
In recent years, his posts in the webmaster world are not many, and they are very short. But no matter what he posts, he is often sought after. His words have to be taken seriously because of the wide range of websites he manages, the number of high-level people he personally knows from various search engines and major e-commerce companies, and his high authority in the online world.
He has a very famous article about Google ranking optimization, with the title "In 12 months, only relying on Google to build successful websites".
This article was written on February 3, 2002. So far, it has been regarded as the Bible of Google ranking optimization. All senior search engine experts praise this article to the utmost, and Brett Tabke has also proudly stated many times that even after four years, after many Google updates and changes in Google algorithm, his article on Google ranking optimization still has nothing to change.
I simply searched for a Chinese translation, but I didn't find it. Of course, someone might have translated it, but I didn't find it. However, this article is so important that anyone interested in search engine ranking has to read it. So I translate the main points here for your reference.
The following is the translation of the article:
Let's skip the theory and see what actually works for Google. I know that the following system is effective for Google every time, and for all keywords. This system is used by me when I make websites for clients, and I have never been satisfied with it. Of course, the degree of success also depends on the industry, potential market and competition level of the website. The following points can help you build a successful website in a year's time by relying only on Google.
a) Prepare work and build content.
Before you register your domain name, you should record your thoughts and prepare enough content for 100 pages. Please note that at least. These 100 pages should be real content, not link pages, about our page, contact us or copyright notice and other miscellaneous pages.
b) Domain name.
You should choose a domain name that is easy to brand. What you want is Google. com, not keyword. com. Domain names full of keywords should be discarded. Domain names that are easy to brand and identify are the best.
The role of keywords contained in domain names is now very small. Why did goto.com change its name to overture.com? That change was one of the boldest strategies I have ever seen. This renaming strategy destroyed the brand established over several years.
c) The simpler the website design, the better.
One indicator is that the proportion of text content should be greater than that of HTML format. The whole web page should be standardized and displayed normally on all browsers. For example, make it conform to the HTML 3.2 standard. Search engine spiders do not like the HTML 4.0 standard very much.
You should stay away from factors that are too heavy: flash, dom, java script, etc. If you must use these scripts, use them as external files. In my opinion, there is no need to use these things. These things can hardly add color to a website, but will greatly harm the performance of the website in all aspects (search engine friendliness is just one of them).
Arrange your website in a logical way. You can use keywords in the directory name. You can also use another method, that is, put all the pages in the root directory (this method is rare, but it has proved to be a very good and effective method).
Don't let your website pile up a lot of useless things, such as what browser to use, or counters, etc. Keep it simple and professional. Learn from Google itself and look at its home page. It can't be simpler. This is exactly what people need.
Speed is not one of the most important factors, but the only one. Your web page should be very fast. If your web page will delay for 3 or 4 seconds, you will be dead. Of course, if your host and visitors are in different countries, 3 or 4 seconds is understandable. For local visitors, 3 to 4 seconds of download time is the limit. After this time, you will lose 10% of the traffic every second. This 10% traffic may be the dividing line between success and failure.
d) Page size
The smaller the better, it is better to keep below 15K. The smaller the better, it is better to keep below 12K. The smaller the better, you'd better keep below 10K. You see what I mean. It is larger than 5K and smaller than 10K, which is the best. It is difficult to do, but it is the most effective. It is also effective for search engines and visitors.
e) Content
Build a page of 200 to 500 words every day. If you don't know what to write, do some keyword research, and then write articles based on the popular keywords you get.
f) Density, location, etc
Simple and old-fashioned SEO, use your keywords once in these places: page title, description tag, body title, URL, bold, italic, the beginning of the page. The keyword density is between 5% and 20% (don't care too much). Write good articles and check for typos. Spell checking (for Chinese, checking for typos) is becoming more and more important. Because search engines have begun to use the automatic error correction function, there is no excuse for writing wrong characters.
g) Export Link
Connect each page to one or two high ranking websites, and add keywords to the link text (this is very important for the future).
h) Cross links within websites
Refers to links within the same website. Within your website, high-quality content is linked to each other. If a web page is about food, you should make sure that it links to the pages about apples and vegetables. Especially for Google, mutual links based on common content are very important for sharing PR within your website.
What you want is not an all-star page that eclipses other pages. What you need is 50 pages that attract one visitor every day, not a page that attracts 50 visitors every day. If you find that there is a page in your website that really attracts most traffic, you should spread the PR value of this page to other pages through cross links. This is a bit like the old saying of sharing wealth.
i) Open website
It is better not to use a virtual host. It is better to use your own separate IP address. Make sure your website can be indexed by search engine spiders. All pages should be linked to other pages in your website. All pages should not be more than two clicks away from the home page. All content pages should also be linked back to the home page. A menu system that exists on all pages should link to the main part of your website.
Don't launch a high-quality website until you have completed it. Opening a bad website is worse than not opening a website. What you want is an excellent website from the beginning.
Apply to log into the open directory. If you have a budget, apply to submit to Yahoo and other paid directories. If you don't have a budget, you can try Yahoo's free submission, but don't expect too much.
j) Website submission
Submit the homepage to Google and other search engines, and forget about it in the next six months. Yes, submit and forget it.
k) Recording and tracking
Use a high-quality log analysis software that can record the source of visitors. If your host provider does not provide visitors, you should use another host provider.
l) Observe spiders
Watch the spiders from search engines to make sure they are crawling your entire website. If not, you should check all your link systems to ensure that spiders can find your entire website. If the search engine needs two times to retrieve your website, don't be afraid. For many search engines, it may take six months to discover and crawl your website.
m) Thematic category
Almost every industry has its own authoritative classification directory to submit to these classification directories.
n) Links
Go to the Google version of the open directory to check your website's industry, find those websites that can exchange links for free, and request to exchange links with these websites. Select a section of content on the thematic web page as the linked text. If the webmasters of those websites are not willing to exchange links with you, it's nothing. Go on to the next one. Exchange links with a new website every day. A short personalized email is enough. If a website is unwilling to link to you, don't take it seriously - in fact, they will one day.
o) Content
One high-quality page with content every day. Effective and themed articles are always the best. Avoid too many blog type personalized things, and write more content that ordinary audience of article type would like to see.
Improve your writing skills, learn the writing style suitable for the online crowd, multi segment, short sentences, and fast reading content. Most website visitors do not read, but browse. This is why short articles are important. If you see a large article without sections, many people will press the back button immediately.
People don't waste 15 seconds understanding how your fancy menu system works. Just because a big company has a flash menu system on its website doesn't mean you have to do the same.
Use the title, use boldface to emphasize the key points, and it is also a logical division.
p) Secret weapon
Stay away from the so-called secret weapons, or things that are useful today but useless tomorrow. Don't use anything that looks like garbage, anything immoral, or anything close to cheating.
q) Export Link
When you receive a request to exchange links, you should carefully check the other party's website and not easily link back. Check their websites through Google and see their PR values. Do not link to websites with problems or websites with low quality. Make sure that the other party's website is similar to yours and in the same industry.
r) Enrich your website
You can enrich your website with some content. For example, recommend web pages to your friends, forums, mailing lists, electronic magazines, etc. Check out the forums in your industry. The more you read, the better, until you can't read any more.
s) Pay attention to brochure type websites
If you run an e-commerce website, or if you have a real store and want to expand your business to the Internet, be careful not to make your website a brochure. Think about what people need. Visitors don't come to your website to see your content. They come to your website to find the content they need. In your articles, try to talk less about yourself and your products (I know you are suspicious, think about it yourself).
t) Add a page every day
Go back to keyword research, find good ideas, and write new pages.
u) Research log file
After 30 to 60 days, you should start to get some visitors from the places where you have been logged in. Take a closer look. What keywords do people use to search for your website? Are there some strange keyword combinations? Why do people use these keywords to find your website? Is there anything you have overlooked? Most likely, you should create more pages with these themes.
Carefully study your website and log, and give the pages required by search engines. Search engines will tell you exactly what they want. You should look carefully. There is a gold mine to be developed in your website log.
v) Topic of effectiveness
In your industry, always go ahead of others. For example, if a large company Z wants to launch product A at the end of the year, you can make a web page about product A before October. Then before December, search engines had included this page.
w) Friends and family
Social networking is also critical to the success of a website, which is also the time you spend watching those forums to get paid. It is useless just to watch it. The value of the forum is to communicate with other colleagues and netizens. Through communication, you can get long-term benefits, rather than just reading the forum. This network will also get feedback from other aspects. For example, import link tips, exchange opinions via email, and the possibility of becoming an expert in the industry.
x) Record
If you add a web page every day, you will find that sometimes a good idea suddenly appears. Maybe you are taking a bath (drying it first), driving (leaning against the road first) or maybe lying on the table. When a good idea comes up, write it down. Otherwise, in ten minutes, you will forget the idea you just remembered.
Write it down first, and then write down the details. When you don't have any good ideas, take out these records. This sounds simple, but it is a good idea that has never failed.
y) Six months later, check the submitted website
Check whether your website is included in the website you submitted. If not, submit again and forget again. Try those free catalogues.
z) Build and add one page of high-quality webpage every day
This point has been repeated several times. Google likes content, a large number of high-quality content. Extensive content based on a series of keywords. After one year, you should have about 400 pages of high-quality content. These contents should make your website rank well among a wide range of keywords.
Do these 26 things, I guarantee that you will have a successful website one year later. It will get 500 to 2000 visitors a day from search engines.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
