How to become an operation expert
Source: Shangpin China |
Type: website encyclopedia |
Date: June 14, 2012
It must cooperate with other ways. Commercial operation is a systematic thing. No single way or method can achieve good results. To achieve the ultimate goal, we should emphasize one aspect of the operation mode and deny the other. This is a rogue practice. The correct way is to think clearly about your project characteristics and capital characteristics, and use the most suitable method to operate the results, which is a good way. Operation depends on the perspective. In terms of operating skills, many friends have recently asked me about business operations. How do you say this. Including SEO website optimization What promotion, what hype, what and so on, this just stays on the technique. However, it seems that we still can not fully understand the operation. After reading it, it was still in a fog. Since so many friends are paying attention to this problem, we will analyze the business operation once and for all, and make a comprehensive discussion from the business level, so that everyone is no longer so confused. Everyone can try to do business. Strategic Operation I. The highest level should be the strategic operation. This matter belongs to the realm of thought. In the previous articles, the Judo Strategy, the Karate Strategy and the Tai Chi Strategy were mentioned, from the commercial level. These belong to the high rank of commercial operation. From the perspective of ideology, a series of measures have been initiated to achieve the goal of defeating or containing rivals. For example, Microsoft's bundling strategy, Tencent's membership strategy, Zhou Hongyi's judo strategy, and Shi Yuzhu's theory of human nature all belong to this category. To sort out the development direction of the whole company's products in a unified way, strategic operation needs to be familiar with psychology, marketing and other knowledge. Be familiar with these knowledge. First position, and then do some ways according to the position to form a complete set of tactics, which is called strategy. For example, QQ bundling policy. The break of the weak. There are several key points in strategic operation: positioning first. An accurate goal is the greatest guarantee for strategic victory. Perform operations around positioning. Strategic operation has several application points: the strong monopolize the market. It must be that a single operation department that can lead the overall situation and allow various departments to cooperate with each other cannot do this. Therefore, there are several difficulties in strategic operation. The strategic operation is either led by the CEO of the enterprise, or the CEO has a broad mind and can let the COO do things freely. But the most important operator should understand the strategy. Product operation II. Product operation should be a slightly inferior operation method. This kind of operation is used for: software products, from the business level theory. Newspaper products, client products, game products, or websites with single function and single format, such as Kaixin and Renren, are congenitally lacking. The reason why Xinxin001 Renren is dying and why the community forum is the most difficult to operate is that many people do not understand that the best and most suitable operation mode of this single website and single business is actually product operation. Tencent QQ is the representative of product operation. How can the product operation be operated by updating the service from time to time? Take an example. Product operation is to make users more comfortable and meet the needs of users for more updates. See? Software, the same principle. The best and most important way for clients and games is also product operation. Why does a game open a new service or upgrade every once in a while? This is the need to constantly use new comfort to strengthen the user's memory and experience. Such as the above items, from the perspective of judging items. If there is no sustainable development product operation idea, there are basically few follow-up development projects of this kind that are popular projects, and they come and go quickly. If there are no two or three ways, people come and go without even looking at them, what is the long term planning and development? Skill operation 3. It is completely in line with the nature of domestic fighting. When there is no difference among all of us, what we are familiar with most may be the operation of skills, such as price competition. This is the most common way. Once you take off your clothes, come on, let's fight. This method is best learned and easiest to use. But it does the most harm to the brand. Recruit a group of water soldiers to pour water into the speeches of Ula Ula in the forum community, as well as hype. The purpose of using people's curiosity to achieve publicity is also to promote columnists' soft articles on blogs and microblogs, as well as reports from ordinary media, media interviews, synchronization of hundreds of online media, and so on. Can't play strategy? That's the boss's territory. All these belong to the operation mode of skill. It is especially suitable for those who are operation managers. Why? Because his authority is only so great. Can't be offside, can't play product operation, don't have such great authority. Then you can only play with skills, otherwise you will think that the operation manager is too incompetent. Generally speaking, the operation manager in the company is very helpless. We can only do sports in the circle after the circle has been drawn. This is the limitation For example, there are Beijing website production The application scope of skill operation is the project that has laid a foundation. When the product is formed, we can only use external force to pull it. When we are most afraid of doing this operation, the boss is reluctant to spend money or dare not outsource, so we can only wait for the "moment of witnessing miracles" Universal operation method 4. For anything, this operation rule is applicable to friends who are unwilling to spend money to become a listed company, and also to those who think they can do anything from the perspective of success. As long as you persist in doing it, you will be sure to succeed. Therefore, the reason why I firmly adhere to this operation principle is that. Weibo promotion, this operation rule includes your own QQ group promotion. And forum, community promotion, etc. The operation mode is as follows: 1 Apply for at least ten QQ and join at least fifty groups for each QQ, and publish at least three pieces of information in each group every day, except for being out of the group. 2 Register at least 30 forums, and stick to posting on the forum twice a day, except those banned. 3. Stick to microblogging every day, brush fans, stick to at least ten microblogs, and brush fans every day. 4 Register at least ten communities, launch activities in the community once a day, and add more than ten friends. Learn to do the internal chain and external chain as well as the rules of keyword inclusion, as well as self-study SEO tutorial. Some operation effects can also be obtained by natural traffic This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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