SEO and SEM are good friends

SEO It has a good complementarity with SEM. When you do a good job in SEO, you can reduce your investment in SEM accordingly. You can buy some one-way links to make your SEO go to the next level; When your website is punished by the search engine, you can increase the investment in SEM to make up for the loopholes and ensure the performance.

Every promotion method has its advantages and disadvantages. Let me analyze the two most common online promotion methods: SEO and SEM. It's not difficult to find his best friend:

Investment is a very small domain name, SEO compared to SEM. A space, plus the corresponding manpower, may incur some other costs if you need to buy links; It is normal for a small enterprise with a high cost of SEM to be several hundred a day. The more competitive keywords are, the higher the number of clicks is. Many enterprises cannot accept it. But the demand for SEM manpower is much less than that for SEO. SEM tends to feel that it is once and for all. There is no need to change links, send out links, update articles, etc.

SEM has a short effective period. The webmaster knows that it may take at least 1-2 months for a new website to achieve the home page with general competitive keywords. SEO is a long-term job. Often more; But SEM can take effect on the same day, write keywords, match creativity, and go online immediately.

The change of search engine rules is very complicated. If the rules change, there are many uncertainties in SEO. SEO needs a longer cycle to adapt, so that it can return to the previous ranking. And now more SEOERs will use more or less cheating methods. Once they are punished or hung up, the consequences are very serious; However, the SEM rules seem more simple and clear. The bid is dominant, supplemented by the optimization of creativity and description. If these are done well, they can be placed in the desired keyword position.

SEO is much more stable than SEM. SEM ranking is mainly based on money. If you set a consumption limit, it is likely that a customer will like you in the morning but can't find you in the afternoon. It is a pity that you will often find that your SEM keyword ranking is also very unstable. You may be on the left before refreshing, and you may run to the right after refreshing; In contrast, SEO is very stable. If you are already on the first page, it will not change in a few days or weeks. Even if the keyword ranking drops, the first three pages can still be found as long as it is not severely punished

SEM can do 10000 keywords a day, which is more targeted than SEO. But if SEO wants to do 10000 keywords and has a stable ranking, I don't know how long it will take.

Why are you a good jiyou? Let me talk about it. In fact, according to the above analysis, we can find that SEO and SEM can complement each other in many ways. If an enterprise wants to comprehensively expand its online marketing and save money and efficiency, I must use these two sharp knives!

The marketing plan is divided into temporary, short-term and medium-term, first. So SEO is closer to the temporary and medium-term, and SEO is a typical short-term marketing, which can take effect immediately.

How to make rational use of marketing funds? If you all invest in SEO, you need a lot of manpower, take a lot of risks, and the coverage of keywords will be very narrow. If you all invest in SEM, your marketing funds may not take a few days, and can not achieve any good results. Then I need to have detailed plans and regulations for highly competitive keywords, It is necessary to use SEO means for targeted marketing. This cycle may be long, but once these words are put in front, they can bring good results and temporary stability. For a large number of long tail keywords, SEM can be used, which has the obvious advantages of low keyword unit price, easy ranking, and not being overtaken by Baidu because of the consumption ceiling very early, and Website production Long tail keywords have higher customer intentions, and the use of funds will be more effective. For example, the search for "decoration" shop decoration "Beijing shop decoration" and "Beijing shop decoration company" is definitely getting more and more interested

The flexibility of SEO is very poor, while the flexibility of SEM is very high: the flexibility of SEM creativity and description is greater, without too much consideration of keyword density and other factors, and if an enterprise wants to do short-term activities, it must rely on SEM to do a guide, but SEO can do brand optimization. When a customer knows about your company's activities and wants to check your company's situation, At this time, SEO brand optimization plays a role, and after all, it rarely uses its own company as a keyword to do SEM. This article was published by Beijing website production company Shangpin China //ihucc.com/