Principles to be followed by enterprise websites to improve their own content
Source: Shangpin China |
Type: website encyclopedia |
Date: June 18th, 2012
The lack of attractiveness of enterprise website content has seriously affected Website production It is a common phenomenon that the content is poor in the process of enterprise website construction. This situation can be changed by the following two points: first, not only product information can be used as the content of the website, but enterprise websites should focus on the needs of users, and establish the reputation of enterprise websites by providing detailed information about technical services and the use of related products. Like all other industries, reputation is an important factor in building brands, People trust enterprises with good reputation more. Through the above practices, enterprise websites will begin to attract more consumers' attention, so as to make better use of enterprise websites for online marketing. Secondly, establish a list of consumers who are interested in the products of the enterprise. Consumers on the list provide relevant product and service information through e-mail, or carry out e-mail marketing activities, including coupons or some product discount information. For enterprises with certain brand influence, if they make a little effort on the enterprise website, a little effort will get quite obvious results.
Let him come more easily and update regularly. Everyone knows that search engines have a great burden and workload to crawl all the pages on the network, so I must cultivate the habit of crawling my website pages by search engines. Let him be more willing to come, let him come more regularly. At this time, I need to do a good job in the regular work of website content. Quantitative work is actually the same. If you update 2 articles every day in the first 100 days, then you have to do more articles due to the great pressure of competition, but it is likely that Baidu will get used to the previous update method, and will still grab two articles every day after coming, This is good for you. Therefore, enterprise website construction must develop the habit of regular and quantitative updates, and try to arrange website updates in a fixed period of time, so that you can get used to it and let search engines get used to it.
Have you been demoted. Check that there is no dead link in the SEO chain, and regularly check the link. Check whether the friendship link website can not be opened. Once found, please clear it immediately. For example, when enterprises update products, they usually just delete the old products from the database, but the links on other pages are not cleared, resulting in many links becoming dead links.
Original is also good, original and pseudo original combination to find a balance. Website content updates can not kill a group of people. Either not original or not, each has its own advantages and disadvantages. What needs to be done is to combine original and pseudo original, find a balance between the two, and achieve high efficiency and quality of website content updates. When chatting with me, some webmaster friends said that they would rather do 100 external links than an original article. Although it is a bit exaggerated, it can also reflect webmasters' fear of originality. "In addition, to be original, more rich knowledge storage is needed, especially if it is a new entry into an industry, Although some experts think that it is the most powerful accomplice to create rubbish for the Internet, people still love fake originality because it is much easier to create fake originality. The amount of knowledge in each industry is limited. What we can do is to turn over this knowledge in our own words. Some people may think it is plagiarism because they are familiar with it. In fact, it is not like that most of the knowledge in the articles on webmaster website is the same, but many of them are webmasters' own understanding of this knowledge, which can also be accepted by webmaster website editors, It can also be accepted by search engines. It is actually very simple to find a balance between these two contradictory aspects. He believes that this balance point should be inclined to the original as much as possible. After all, high-quality original writing has high weight and is well included. So if there is time and need to do original articles for the website as much as possible, if you have no energy and are not good at original writing, it is no harm to do more fake original writing. In fact, it is no big deal to master the skills of adding, deleting, inserting and modifying fake original writing, and you will certainly be able to fake original writing of high quality. The degree is in your own hands!
It does not mean that I will just bury my head and work hard, adhere to the implementation. Be purposeful and skillful, and be good at summarizing experience and lessons, so as to improve the efficiency of your persistence. Executive power, the ability of executive power depends on the source power. First of all, you must set yourself a stage goal and a long-term goal. It is not easy to set too high a stage goal, because it is easy to lose confidence if you cannot reach it for a long time.
Therefore, the anchor text link must be done well. How are anchor text links laid out? What I do is the layout of anchor text links for small websites. A large number of anchor text links will help me significantly improve the keywords of my website. Therefore, there are at most 4-5 keywords on the website. Therefore, two anchor texts can be made in each article, and updating 2-3 articles can do all of them. But the website must have one or two main keywords, so it is necessary to make more anchor texts for these key words. Generally, my proportion is 2 main keywords: 1 other word. There is also the appropriate cross to disrupt the combination of these words, so that the link returned by the anchor text is more reasonable. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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