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Discussion on SEO optimization outside the chain

Source: Shangpin China | Type: website encyclopedia | Date: June 19th, 2012
The keyword ranking of others is so good, which is why the two outer chains are published on the same website. But my own has no effect. For example, if I analyze some websites with good rankings, many external links are published in classified information Website production In fact, it may be different from the type of my website and the targeted users. Of course, there are other factors besides the external chain

In station optimization involves a lot of processes and details, SEO The overall optimization can be divided into two parts: optimization within the station and optimization outside the station. The quality of optimization can be directly reflected in the user experience; The optimization outside the station is undoubtedly the part of the outer chain, which can improve the weight of the website and drive the ranking of keywords. The optimization inside and outside the station is indispensable in SEO optimization

Search engines have also given me the right ideas for optimization, and there is no doubt about the role of site optimization. With the search engine optimization guide 2.0 and the optimization knowledge launched by Baidu webmaster platform, I undoubtedly have a new understanding of optimization on the site. There is a clear direction for the optimization of the site. The future may not be an era of "wine does not fear deep alley", because everyone has a new understanding of the content and structure of the website, and the quality will also improve to a higher level. The future advantage may lie in who has good products and good ideas, more in the research of users.

At present, its role in SEO cannot be ignored, but for the outer chain. Seoer is also particularly sensitive to this area. Through the observation of forum posts, it is found that the click rate of articles related to the external chain is higher than other posts. It seems that the external chain has a very high position in people's minds; Is the existence of the external chain meaningful to the website? The search engine did not encourage me to do the external chain, nor did it give me the correct external chain publishing ideas.

Especially for those junk links with low quality, I don't think search engines encourage me to send them out. The real meaning of the link is to vote for the website, and these votes are natural votes. For example, website A finds website B is very good and helpful to users, so website A makes a link to website B, and website A votes for website B. The vote is not random, such as the website I do wedding photography, Generally, users who come to the website have a demand for wedding photography. If I make a link to the tea website, it is meaningless for users and does not really meet the needs and direct assistance of wedding photography users. Therefore, the reason why the quality of highly relevant friendship links is higher lies in this.

Every vote of American foreigners is very important, but the vote of Chinese citizens is useless, and the vote of Chinese national leaders may have a great impact on his election. So how should I understand high-quality links and general links? Take the US presidential election as an example. This is why the quality of relevant links is high, and the quality of authoritative links is still high although they are not relevant.

Why vote, and how should the outer chain do? It is better to understand the voting principle of the outer chain before doing the outer chain. Then, in terms of the direct and indirect needs of users, for example, the direct needs of my silk quilts are websites related to my silk quilts, while the indirect needs are websites selling quilts and home textiles, which can even be further expanded, such as some life style websites, some leisure type websites, These websites are also better than others in terms of the quality of links that users need.
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