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How to manage the bounce rate of website pages?

Source: Shangpin China | Type: website encyclopedia | Date: June 19th, 2012
Rather than simply and rudely trying to reduce or increase the bounce rate, therefore. It is better to improve (increase or decrease) the bounce rate by taking the user's goal as the starting point. Let your SERP results reflect the content of the page more accurately, so as to improve your total bounce rate. The more relevant the content is to the user's intention, the better the bounce rate will be. For example, for those pages that can help users complete tasks quickly (such as looking up phone numbers), the bounce rate will be higher; For category pages, which are used to lead users to explore in depth, the bounce rate will be lower.

It is called user bounce rate (for example, how to manage a website with two pages Website production What about the bounce rate of the web page? First of all, I want to understand what is the bounce rate? The user leaves after browsing the login page. A page and B page. There are 100 users visiting page A, and 30 of them do not continue to visit page B, but close the page directly, so I can get the bounce rate of page A is 30% SEO Professionals want to know how (or whether) commercial search engines calculate bounce rates. Search engines do have the bounce rate factor in their web page ranking algorithms, but I can't tell what the weight of this factor is. Anyway, when measuring the bounce rate of your website, collecting user feedback is much more important than guessing the search engine algorithm.

Or on the contrary, the 1 bounce rate itself cannot explain any problem. A high bounce rate may indicate a poor user experience. Maybe users will find the content they want soon and leave your website to move on. When studying the positive bounce rate, take e-commerce websites where users make comparative purchases as an example. Users may visit three different websites within a few minutes to compare the price of the same pair of shoes, and then come back to complete the purchase after making a decision.

The bounce rate of these pages that are often used for comparison is generally very high. 2 users make comparative purchases. But users do find what they want in a short time. The positive high bounce rate also includes some tasks that can be completed quickly. For example, if the user just wants to check today's weather, he may know today's weather in less than a minute, and then leave soon

Negative jumps will occur on the website. If your website content is poor, 3 and once your SERP ranking cannot match the page content, cannot cater to the user's intention or makes it difficult for users to find the information they need. Either the user feels that he has reached the wrong page, or he cannot find the link to the content he wants on the login page, so he has to face this negative jump.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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