On the characteristics of Baidu and Google's websites
Source: Shangpin China |
Type: website encyclopedia |
Date: June 23, 2012
After having the conditions for marketing and highly recognized by search engines, add the external chain: a website has a perfect Website Design Structure. Is that enough? This is far from enough for the search engine to recognize. If we want to make it highly recognized, we need to pay attention to the quality of external links as well as external links. For a new site, it doesn't matter whether your external links are of high quality. Just find some sites with fair structure, no fraud, no over optimized sites to exchange links. Because these sites are all potential sites, they may become a high weight site in the future. If the website already has some search engine weight, then when choosing external links, you should pay attention to the link exchange and link with the site that has been demoted. Another point is that don't skimp on your links, and link to some low weight, high-quality websites appropriately. Pay attention everywhere. When you see a place where you can publish your website links, you must publish them. But don't post it in the message book, forum and other places full of links. There is also the need to add more directories. Now there are many very good Chinese directories in China. If you can add foreign directory engines, you can also do so. Search engines have their own laws. Since updated inclusion is the basis of Baidu ranking and Googl ranking, Baidu and Google include the rules and characteristics of websites for website updates and inclusion. Of course, each website's own situation is different, and the rules and phenomena of Baidu and Googl's update inclusion cannot be generalized: Slow it is slow; While Googl updates are more stable. Baidu updates and includes your website according to the quality and update speed of your website. It is basically updated on a Monday, for enterprise websites. If it is a big portal, the update and inclusion of Googl may be different. On a large portal, Baidu and googl spiders can be said to crawl 24 hours a day, and almost never leave these websites. For a website with identical content, Baidu pays more attention to original articles than Googl. Googl has collected thousands of web pages, while Baidu has no information yet. Baidu has also made progress in its collection quality from time to time. A few years ago, it said that the number of Baidu's collections was very exaggerated, but now the number of many major websites has been cut by half, even far below the number of Googl's collections. This move also shows that Baidu is changing its inclusion specifications and updating standards. The most important thing that Baidu optimizers often have a headache is that their website is often knocked over the home page by Baidu K. Not even a hair left. This is a punishment mechanism for Baidu optimization cheats. And there will be a joint and several liability. If a website is blocked and your website has a friendly link to it, then your website will also be blocked and you will not be notified in advance of the painful event of being blocked. If you do not take remedial measures, then you may always be blocked. Finally, your website will be kicked out of Baidu. Features of Baidu search engine Greatly improved the accuracy and recall of the search. Information processing mode based on word combination. It skillfully solves the problem of understanding Chinese information. It can objectively analyze the information contained in the webpage and support the mainstream Chinese coding specification. It includes GBK Chinese character internal code extension specification GB2312 Simplified BIG5 Traditional and can be converted between different codes. Intelligent correlation algorithm. The method based on content and hyperlink analysis is used for correlation evaluation. Thus, the relevance of search results is guaranteed to the maximum extent. It is convenient for users to determine whether to read the original text. The search results can indicate rich web page attributes (such as title, URL, time, size, code, summary, etc.) and highlight the user's query string. Gradually narrow the search scope. Baidu Search supports secondary retrieval (also known as progressive retrieval or forced retrieval), which can continue to search in the last retrieval results. Until the smallest and most correct result set is reached. It is more convenient for users to find the content they really like in the massive information. It will prompt relevant search terms and intelligent recommendation technology of relevant search terms. After the first retrieval by the user. To help users find more relevant results, statistics show that it can promote the retrieval volume by 10-20% It ensures the fastest response speed. Baidu search engine provides search services in China, using multithreading technology, efficient search algorithm, stable UNIX platform, and localized servers. It can greatly shorten the response time of retrieval (the uniform response time of a retrieval is less than 0.5 seconds) At present, it is the Chinese search engine with the fastest update time and the largest amount of data. It can provide a variety of services such as one week, two weeks and four weeks. The website can be updated within 7 days. Improve user retrieval efficiency. The output of search results supports content clustering, website clustering, content clustering+website clustering and other ways. Users can select a time range. It provides a solid foundation for users to provide the most correct, extensive and timely information. Intelligent and extensible search technology ensures the fastest and most collection of Internet information. It has the largest Chinese information database in the world. The distributed structure, well-designed optimization algorithm and fault-tolerant design ensure the high availability, high scalability, high performance and high stability of the system under large access. High configurability enables search services to meet the needs of different users. Advanced web page dynamic summary display technology. Exclusive Baidu snapshot. This enables users to query more efficiently and accurately. +AND-NOT | ORsitelink has been supported, and other efficient search syntax will continue to be added. How to reduce the search engine weight by Baidu, and support a variety of advanced search syntax. Even by * * *, these problems are the ones that many websites have encountered. Some websites have not cheated maliciously. Optimization is also normal. What causes these problems? Really stand SEO From the perspective, the main reason is the website itself. A website may easily have similar problems due to its unfair structure. So how to improve the weight of your site on search engines? Or how to solve the problem of power reduction or station closure? In the face of power reduction, calm analysis is needed, and the main topic is the website itself. So start from the website. What if the site has been demoted? Generally, there are four types of rights reduction: 1. Local content of the site is reduced; 2. The homepage of the website is blocked; 3 The external links of the website are reduced; Faced with this problem, all pages of the website were deleted. The content of the site is reduced. First of all, you should consider whether the internal links of the network are faulty, not that there are too many dead links in the website. The homepage of the website is blocked, and this kind of problem is mainly presented in the BA IDU. This problem is relatively simple to solve, and the host header index of the server is directly modified to other pages. Or modify the file name on the first page again. But the prerequisite for doing this is that the page is not over optimized. This is mainly due to the low quality of external links on your site and the reduction of external links on your site. The search engine will delete those spam links outside of you when making adjustments. Therefore, we must pay attention to high-quality external resources. All pages of the website are deleted. This problem is relatively serious. Generally, presenting this problem means that your site must have a big problem. It may be over optimization, website structure, etc. When encountering such problems, you must restore the site to its original state, and change the framework of the site by dropping redundant links. Wait for the search engine to re include it. Generally, this cycle will be very long. If the domain name of the site is not very important, you can consider changing the domain name and resubmitting to the search engine. The main Baidu only includes the home page of the website when the search engine reduces the right of the website (the search engine closes a page of the site, or reduces the amount of content, which is often referred to as the right reduction) or closes the site (the search engine does not include the site, or deletes all pages of the site in the search engine). The effect of Google is good. To solve these problems, we should first improve the weight of the site in the search engine, so that the search engine can recognize your site. The following solutions are summarized: In order to achieve some complex functions, we use a lot of tedious sequences to control, and refined code: many websites are beautiful for their own pages. In addition, when arranging and using these orders, I don't pay attention to the orderliness of these orders, and often insert them randomly without any principles, which will make the search engine very confused and have no ideas. So in order for search engines to better include your site, please give up those fancy or some impractical functions. In order to realize some online functions, change the structure: the structure of the website is the overall framework of the website. Some websites. Multiple iframes appear on one page. Although the search engine is improving and Googl has prevented this problem, Baidu still doesn't like the existence of ifram pages. For the internal links of the website, we must be clear, adhere to smooth links, and try not to have dead links or bad links. For dead link problems (if it is your own server), you can reformulate error messages. Regularly use Google Webmaster Tool or Xenu to check your site. Those who have experience in SEO or marketing websites (from user experience to the overall structure of the website, user behavior tracking, and finally to the website integrating sales) know that the purpose of a beautiful website is not to convert visitors to the website, so that the website can be highly efficient and recognized by search engines. To do this, the structure of the website is very important. To be simple, the structure of the website is to let users see what they want to see, so that they can always find the information and products they want, and find contact information at any time. In terms of search engine, it enables the search engine to successfully capture each page of the website through the link of the page. Specific aspects include establishing effective link navigation, so that each page has the navigation function, which can facilitate the engine and users. Establish a website map to reflect important content or directory in the map. Try to use HTML pages. If a website can not provide users with valuable information and content, it should focus on quality: the website should have a certain quality. It will be greatly discounted by search engines, which also pay attention to website content, page quality, internal link quality, external link quality and website ultimate page quality. The high-quality content of the website accounts for a large proportion in optimization! Since content is very important, how should we invent high-quality content? The search engine can only separate the content of the web page when reading articles, build indexes respectively, and then machine compile the content through word segmentation and other technologies. Then the user uses the engine to search for relevant keywords, and the search engine provides content. Display the website or related pages to users in advance or behind according to its weight and uniqueness to the page website. So try to use original content for high-quality content. Everyone's writing style is different and certainly different, so try to ensure the originality and uniqueness of the content. Page quality refers to the ultimate terminal page quality. The content is also one of them. It also points out some important aspects that the website has not paid attention to. Many websites have their own news page, which can be said to be a terminal page, but webmasters will forget to add keywords and some basic meta logos to such pages, and the specific logo should not be mentioned. But remember not to abuse it. Baidu's post bar, know, and entries can be said to be the most meaningful of Baidu's major products. These products have created many unique content, and many of the content is developed according to the Chinese search habits And it will pay more attention to the timeliness of the website. The progress of search engines is reflected in providing users with higher quality content from time to time. Search engines will advance the latest news related content to the front of search engine search results, especially news search. After doing this well, you can also bring some traffic and some customers to your site. How to optimize website effectiveness? How to make the search engine collect the news terminal page faster? The first thing to do is to ensure the weight of the website in the search engine. The site and the search engine must have a good cooperation relationship. Let Spider pay attention to his website in time, and even stay at Spider, you will succeed! Your site is mainly supported by high-quality external resources. The website page itself should pay attention to the simple code, add the proper logo, and adhere to good links. Another important point is the name or directory of the news page. Try to use the name NEWS071109. HTML or 071109. HTML as the file names with time representation are an important condition for search engines to judge news. Search engines also like topics very much. Because of its uniqueness and timeliness, search engines also like directory topics. For content, H1 should be used, and key words should be bold. Just tell your design staff several major principles of SEO, light optimization: when doing websites. Let him follow these principles. Never optimize for the sake of optimization. This may backfire. Don't accumulate keywords, and add links crazily in order to expand your own external chain. Many customers' websites have paid a high price for this, and the search engine's right to the website has been reduced in exchange for the reason. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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