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How to analyze keyword ranking

Source: Shangpin China | Type: website encyclopedia | Date: June 24, 2012
Just based on your own SEO Some of them talked about their own ideas, because individuals are very interested in data analysis, but they may not be deeply involved in data analysis. The discussion was relatively shallow, and I hope everyone can communicate and correct it together.

But it can also be used in various marketing methods as a very basic marketing method. One of the most important tasks is SEO data analysis, because only by regularly analyzing the work effect of SEO promotion, finding out the reasons for the poor effect, and summarizing the experience to achieve the best effect, can we master the source and value of website SEO traffic in an overall way, can we adjust the SEO strategy in a targeted way, and guide me to do a better and faster job in website SEO optimization.

Frequently concerned are Website production Page collection, for SEO data. The data from the basic aspects such as the external chain collection, Baidu Google ranking, Alex ranking, website traffic analysis and so on will not be very helpful for the analysis of SEO effect, but as the basic data, it can also provide me with in-depth content quality analysis, external chain quality analysis, keyword ranking effect and progress analysis, The transformation value analysis of website traffic and other data analysis help me to develop more efficient SEO strategies in the later stage. Today, Xu Ziyu will tell you about an important aspect of SEO data analysis: keyword ranking analysis.

There is also the number of ranking keywords. Keyword ranking analysis involves the ranking of keywords observed every day in addition to the most basic ones. The progress of keyword ranking, as well as the effect of keyword ranking conversion, and so on. Here are my thoughts on these aspects.

1. Ranking of keywords

Because generally, the ranking of the main keywords I choose is the most important aspect of every day. The degree of competition is relatively high. If the transformation of these words is not high from the perspective of transformation, but if the ranking is high and the number of searches is large, the transformation volume will be considerable. You need to pay attention to the ranking of keywords, and then count the conversion rate of keywords according to the ranking of keywords. For example, for a period of time, my website ranked third, and for a period of time, I ranked first. In these two stages, I visited the IP address and the number of customer inquiries, and then made a comparative analysis. If my conversion rate in the first place is obviously higher than that in the third place, it is necessary to focus on this word.

2. Number of keywords ranking

The ranking of the main keywords that most people see. Many people see the ranking of keywords. Some friends may also pay attention to the keyword ranking that Baidu weight has counted for me, but when it comes to counting the number of these keywords, I believe few people do a good job. If I look at Baidu's keyword ranking statistics, especially the recent January's keyword statistics, I will find that in fact, there are a large number of keywords ranking on my website, which will be good. To do SEO data analysis, we need to be good at mining these details, finding out the keywords with good rankings, or mining some potential keywords, and then do a targeted job in the external chain and anchor links later to improve the ranking of these keywords.

3 Progress of keyword ranking

I just blindly asked myself to do some execution work. Many friends didn't have a good grasp of their keyword ranking progress, especially some friends didn't realize that they had a good grasp of this. If I have a certain understanding of my own technology and think that I can do a good job in the stage goal of my keyword ranking, for example, my current ability is to achieve the home page in three months, then the progress of my keyword ranking every month, or even every half month, needs to be well grasped, and then the progress needs to be broken down into daily work, This will help me to carry out these tasks better. According to the customized schedule and the work I have done, if I finish ahead of time, I can stick to it. If I haven't already done so, I need to find ways to improve my progress and try to finish the work in the shortest time.

4. Transformation analysis of keyword ranking

I believe that many friends also attach importance to this area. In fact, the most necessary thing to do well in analysis is the conversion rate of keywords. The conversion rate of a user searching for a keyword generally follows the rule: brand word>product word>industry word, and the relevance and guidance of the landing page of the keyword also determine the conversion rate. In addition, it is also necessary to make a comprehensive analysis. For example, the conversion rate of industry words must be lower than that of brand words. To put it in perspective, the search volume of industry words is 100 per day, the search volume of brand words is 10 per day, and the conversion rate of industry words is 1%, the conversion rate of brand words is 10%, The transformation brought by the two keywords is actually the same every day, so when I choose to analyze the transformation, the pursuit of transformation is positive, but the amount of transformation is also worth considering.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]