Analyze the role of long tail keywords and how to choose them
Source: Shangpin China |
Type: website encyclopedia |
Date: June 30, 2012
At the same time, I can learn how to choose long tail keywords. I hope that through my analysis, more and more people can understand the importance of analyzing long tail keywords. I mentioned it briefly before when I wrote the online marketing plan. Today, the author wants to introduce and analyze the role and selection of long tail keywords in detail. The role of long tail keywords in network promotion can be said to be of great significance. It includes when long tail keywords are used, the suitable range of long tail keywords, and how to select long tail keywords. 1、 What are long tail keywords It is called long tail keyword. For example, Baidu Encyclopedia gives the following definition: "keywords that are not target keywords on the website but can also bring search traffic. The main keywords of the blog are Website production 。 But not all users come to the blog by searching for the word "network promotion scheme". It may be that search network promotion Baigang, network marketing Baigang blog, or the non main keywords such as the title of the article in, a sentence in the article and so on that come here later can be called long tail keywords. Long tail keywords generally have phrases, phrases or may be composed of a paragraph. Because there are many words, they are called long tail. The expansion scope, pertinence and extensibility of long tailed words can even bring unexpected results. In the process of network promotion and marketing, simply say. The conversion rate of user groups is generally higher than that of hard target keywords. A large part of the traffic of a large and medium-sized website may come from long tail words. 2、 Applicable range of long tail keywords Now let's see where long tailed words can be used. The following is a personal classification of the suitable range of long tailed words. Above, I analyzed the definition and function of long tailed words. It does not represent all views. If there is something wrong, all friends are welcome to reply. 1 Auxiliary function So you can say that your promotion plan is not perfect, even if the website is very popular, if a website is only the main keyword. Many users may directly search your main keyword to find it. For example, your website is Baidu. Many people will search Baidu directly.) But at the same time, many new users will not understand you. At this time, long tail keywords will play a role. For example, they will search some long tail keywords, such as what Baidu is and how Baidu uses it, This is where the long tail keyword plays an auxiliary role. There are also some words. It may be the words that have a small amount of search and do not want to give up but do not want to do bidding. Similarly, it can be solved in the form of long tail keyword promotion. It is applicable to the scope, for example, some keywords have certain influence and search volume with many non main keywords, but it is not suitable to invest money in bidding optimization. 2 Determinants We should take the regular route. Therefore, websites are built from scratch, and you can't expect to use black hat to quickly improve the traffic and ranking of websites. Some target websites will encounter such a situation. When building a website, there are already many well-known websites in a certain industry or other websites with good keyword ranking of owners of the main bank. It is not wise to promote the website only by means of paid bidding. So, To use some long tail keywords strategy. 3 Marketing role Now the long tail words play a role in online marketing. Catering to customers' psychology is a category of online marketing to increase user experience. What I said above belongs to the role of long tail words in promotion. Now online marketing promotion is all about user experience. For example, the main keywords of this blog are network marketing plan and network promotion plan. The user group is friends who are interested in network promotion and want to find friends for network promotion plan. If you want to sell online marketing programs, marketing long tail keywords should be close to users' ideas. For example, you can determine where there are online marketing programs, how to learn how to write online marketing programs, friends who want to know about online marketing programs, and where to see online marketing programs. 3、 How to select long tail keywords 1 Determine and select the range of long tail keywords Can have a wider range, do long tail promotion because of the number of words. But we should also pursue certain laws and not blindly operate. When selecting and determining long tailed words, the first thing to consider is what to set long tailed keywords as the starting point. The blog of online marketing program believes that the following aspects are the starting points for determination and selection. 1. Long tail around the main keyword 2. Long tail around hot events 3. Create a long tail around your opponent's keywords 4. Long tail around user experience 2 Composition of Long tailed Words You may think of many phrases, short messages and sentences when you have a starting point. Which ones are suitable for me to do long tail! Therefore, we should consider which formats can play a better promotion effect. There are two common long tail keywords. 1. Long tail around the main keyword (e.g., the main keyword is network promotion) For example: modal particles+main keywords=how to learn network promotion Place name+main keyword=Anhui network promotion For example, today's event "12 years old, open a window and take drugs" 2. Make a long tail around hot events (you can search for hot events on Baidu Fengyun List. For example: modal particle+main keyword=12 years old, whose fault is it when you open the window and take drugs too low? Place name+main keyword=Chenzhou 2-year-old drug addicts 3. Long tail around competitors' keywords (for example, competitors' website products are network promotion software) For example, can modal particles+key words=network promotion software work? Place name+main keyword=network promotion software disabled in Anhui 4. Long tail around user experience (for example, the product sold is laptop) For example, modal particles+key words=what kind of laptop is good? Place name+main keyword=Anhui laptop 3 Long tail keyword determination skills For example, long tail keywords can be promoted in many ways. It can be promoted in the form of soft articles. In this way, keywords can be written directly on the title. In addition, the first and last paragraphs of soft articles should also include long tail keywords. If you add a long tail keyword to a page of a website, you should consider not only the keyword, but also the content of the page. In addition, when setting up some forums, blogs, microblogs and other publicity, if the number of words allows, the tag used can also be set as a long tail keyword. Finally, the most common problem is to set anchor links for long tail keywords as far as possible, but pay attention to the density. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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