Secret event marketing hidden behind SEO

No brave sailor can be created "should hold that" if the horse knows its real power, the lake is calm. Who dares to control it? "Should constantly think, summarize, analyze and learn is a long-term battle!

What is the bottom to do, as a SEO personage. In fact, many people want to ask this question, but what is the purpose of my optimization? In fact, my role as an assistant is just to bring the so-called advertisement to the media. So what is the hidden bottom behind us? Let's talk about event marketing!

It refers to a series of people and events with news value, social influence and star effect that enterprises or individuals plan, organize and use, which is called event marketing. To do publicity to attract consumers, but also affect different groups of people, which is why many large enterprises spend their money to do these advertising. These not only have great influence, but also have an understanding of our corporate image, reputation and various situations. So in recent years, online marketing has been on the track. It not only has a wide area of publicity, but also has a relatively large influence, which has greatly saved the cost of enterprises.

It conveys a wide range of characteristics. The above picture shows that the information of event marketing involves a lot of strength. Now let's talk about several characteristics of event marketing, what are the similarities with SEO, and why we should combine SEO with event marketing.

It refers to the important level of the event content. Look at the level of influence of an event Website Design importance. It mainly depends on the influence on the society and the scope involved. Generally speaking, the greater the impact on the more people, the more influence it will have. The publicity it has made is also very valuable. Let's give an example: the Spring Festival Gala is a festival for all Chinese people. Is the skit performed by Mr. Zhao Benshan in the Spring Festival Gala well-known to the public? Dare to say that at least 500 million people in China know about Mr. Zhao Benshan. This is also the media As a kind of propaganda of network information, there are more than a few people who know about the information of Shenjiu, which is not only influential in China but also in the world. But as an SEO person, I can take advantage of the topic and vigorously promote my products and information to let more people know. This is where the importance lies.

In fact, in this respect, everyone is a customer as mentioned by the salesperson before. There is no mistake in this sentence, but I can't do anything comprehensive because I have different opinions on consumers. I often say in sales, "No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no. However, we should also consider the geographical location and focus on the crowd. In this way, I can find the right direction and start more easily. So as an SEO staff, we should learn the direction, understand your customer groups, and do keywords.

Why do some companies look for stars to speak for them. Celebrities, historic cities and so on. Let's talk about the popularity of the popular Legend of Zhen Huan in the last period. That means many people know it. So enterprises began to have an idea to use the Legend of Zhen Huan to advertise themselves. Not many people will go to see what is going on when they become curious. It will be easy to get the advertisement out, Let's talk about SEO again. When you use some news, novel events, celebrities, gossip, etc. to do publicity, it will attract many people to click on your website, thus increasing your traffic. The weight naturally goes up.

Just take a personal view on the advantages of combining SEO and event marketing. After all, I still have some difficulties in achieving these goals. As an SEO practitioner, "thinking determines action" can not let action influence my thinking. At the same time, no matter whether your website is talked about by K or not. This article is published in Beijing website production company Shangpin China //ihucc.com/