Weight is a Website construction Based on the overall evaluation, the website weight has a good role in promoting the ranking. Improving the weight of the website requires cooperation from all aspects.
You need to see what your opponent is doing first, no matter what you want to accomplish. We should pay attention to what we can do to catch up with him and surpass his so-called "know yourself and know your enemy". We are invincible.
Read Baidu homepage related to Beijing seo, Beijing SEO When I first started blogging. Many articles with domain names exceeding two years have tens of thousands of anti chain articles, and many are company websites. Open them one by one to check, hoping to find a way to overcome them. After research, you can easily overcome a goal set in your heart for one month!
Let's share Gu Shilan's personal experience:
1、 Keyword competition
1 Baidu Index
A statistic of the number of searches by users. The daily changes can directly reflect the user's love level and needs. Baidu index refers to a keyword in the past for a period of time.
Know how many keywords you want to query. Literally, you can use Baidu Index. Small, indicating that the word is low-key and not found by others; Large, which means that the word appears too frequently and may be used poorly
More than 1000, the competition is difficult+how many people love and hate this index! Generally, the Baidu index has low competition from 0-200, moderate competition from 200-400, moderate competition from 400-600, and difficult competition from 600-800 to 800-1000.
2 Baidu search volume
Enter a keyword, Baidu search volume. The number displayed on the home page is Baidu search volume.
Those with search volume less than 2 million belong to the medium difficulty of easy access to the home page of 2 million to 5 million, in general. Five to ten million belongs to the high difficulty, more than ten million belongs to the high difficulty that I can't catch. Generally, I will be dizzy for two minutes if I glance at it!
To select the keywords I want to do, you can check them through the search index and Baidu search volume. Find the right entry point, and find the one who is both a good wife and mother and sexy and beautiful. Find it and you are half done!
3 Baidu homepage ranking
Excluding the natural ranking beyond bidding, here we refer to the home page ranking. Look at the top ten (natural ranking) stations on Baidu's home page, and how many of them use the home page for ranking. The competition degree of home page website ranking is relatively large, while that of inner page website ranking is relatively small.
2、 Basic competition within the station
1 Keyword density
It is well known that the density of keywords is well controlled. For ranking in search engines, each search engine that is very beneficial has a formula for calculating the keyword density, and a reasonable keyword density can obtain ranking, otherwise, it may suffer from the pain of K station.
What is the scope of control? Many experts will say that the density of keywords. 2-8%, or 3-8% is OK, less than 10% is OK, and 5% is the best. However, I prefer to control the density at 5-8%. Google can be higher, which is considered to be a heavy taste.
2. Domain name standing age
The higher the weight obtained, the older the domain name. The greater the impact in ranking.
But it is not absolutely true that if a domain name is used, there is a positive proportion between the domain name and the weight. It is equivalent to a person with a criminal record. As long as he violates the law again and touches the bottom line of the search engine, he will soon find out and catch you and punish you
3 Links
Exchange links with each other. Friendship links can be the exchange of friendship chains in related industries. Friendship links are based on good mutual assistance. It can be a friend chain exchange with complementary resources, or a friend chain exchange before peer websites, so that users have more opportunities to find their own websites, so as to enter their own websites and achieve a mutual promotion effect.
Increase the number of search engines' collections of your website. Friendly links can give spiders more opportunities to crawl your website. This will give you a chance to show your website to more users in the search engine.
So when I exchange friend chains, search engines now pay more and more attention to the quality of friend chains. It is necessary to consider various factors, look for high-quality friend chains, and abandon inferior friend chains.
3、 Competition degree of conditions outside the station
1 Ranking Overview
And Alexa world ranking. Understand the ranking of competitors.
For enterprises, A lexa ranks individuals generally. Websites such as online stores do not play a major role, but they are very important for online companies, which is the direct basis for external publicity.
2 Baidu Snapshot
The snapshots of the same competitors are very new, and we all hope Baidu snapshots are as new as possible. This shows that Baidu is friendly to its website, and the difficulty of competition will increase accordingly.
3 Included quantity
It depends on the number of entries. I usually analyze the competitive logarithm. On the one hand, it reflects his weight, on the other hand, it knows how much he needs to be included if he wants to surpass himself. At the same time, through the collection of competitors, you can find out which long tail words can be used, and take the other party's long tail words as my keywords, and then extend them.
The number of contents of competitors' websites can be found from the side. The age of the website, the quality of the website content, the scientific internal structure of the website, and the advantages and disadvantages of the website order.
4. External chain
It refers to the links imported from other websites to your own website. High quality external chain can improve the weight of the website. Getting a good ranking will also bring a lot of traffic.
The low quality outer chain is basically an ignored object. So no matter how many low-quality external links, now the search engine has reduced the power of external links. It is not as effective as a high-quality external chain. The quantity of the outer chain is no longer the goal of pursuit, and the quality will become the ultimate pursuit. With the search engine's increasing demands on the external chain, the vast number of friends who mass spam the external chain may need to find new external chain strategies to minimize the possibility of the website being demoted.
5 Website weight
Usually ranking will be higher, and Baidu's weight is particularly important in Baidu's search engine. Baidu has a high weight. The number of related keywords ranking at the top will also be more. The website with high weight is usually included very quickly. If it can be collected successfully, it means that the search engine trusts the website very much.
This article was published by Beijing Website Construction Company Shangpin China //www.sino-web.ne/
