The free interest flow of successful website construction is the basis for gaining profits
Source: Shangpin China |
Type: website encyclopedia |
Time: July 17, 2012
Website activity is a website operation proposition that webmasters pay close attention to. "Running water does not corrupt, and household hinges do not bark". Anything can only find momentum in movement, Website Design It is no exception. The website activity originates from the interaction between users. The more interaction between users, the higher the activity. The communication between people is the flow of certain interests, or feelings, or information, or money, etc., all because of the existence of interests, making the interaction between people more and more full. A website that can fully meet the interests of users must be highly active. This article focuses on the flow of interests is the webmaster can not ignore the concept of website operation.
1、 The full flow of interests between users is bound to make the website profitable. The profit of all websites is inseparable from the transaction behavior of users. The satisfaction of free interests is actually a kind of transaction. The transfer of interests from one party to the other is just free. When the free interest flow operation of the website is very mature, the interaction between users is formed, and more and more valuable content is attracted, which attracts more users to participate in the interaction of the website. The website itself can make profits by selling virtual goods or commodities. At the same time, the traffic value of the website itself is created, and advertisers will be willing to put advertisements on your website to make the website profitable. The website can also make profits by promoting CPS projects outside the website. All the profits are based on the free benefit satisfaction, which shows how important it is to meet the demand for free benefits. Free interest flow and paid use flow are two important aspects of our website construction. The webmaster should choose which aspect to focus on according to his own realization. At first, you can choose to focus on the free flow of interests, such as answering questions or making friends; You can also choose to focus on paid interest flow, for example; You can set up a promotion section of off site profitable projects on the website, and gather users through promotion to realize the transfer of benefits between users and off site projects. By promoting off site profitable projects, you can gather many users with common hobbies or interests to interact on your website, and the activity will also be improved. The most important thing is that you can quickly make profits by promoting off site projects. The flow of interests is not only the transfer between users within the website, but also the transfer between users and off-site projects or advertising subjects. The wider the range of your website's interest flow radiation, the more profit opportunities you will get. For the webmasters with insufficient funds, it may be a more correct choice to focus on the construction of paid interest flow, supplemented by the construction of free interest flow, starting from the promotion of profit projects outside the station, because the quick realization of profits is, after all, an indispensable condition for the long-term development of webmasters. Interest flow is an important concept that runs through the entire website operation. The interaction between website users can be summarized as interest flow, or the full point of interest flow, or the slow point of interest flow. The webmaster should focus on the aspects that can quickly realize the interest flow, which will definitely make the website active and interactive to a new level. Stand in a row of forums to focus on the growth of webmasters, so that webmasters have the correct operational concept and new ideas. Interests, people's internal needs, standing at the origin of interests, you will see the essence of the problem and find a better direction for development.
2、 Interest flow is a broader concept covering information flow, logistics and commodity flow. Interest flow refers to the transfer of users' interests through the interaction between users, referred to as interest flow. The flow of benefits does not necessarily need to be based on the payment of money. Some are free, and some are paid. For example, when a user asks a question on the website, you or other users help answer it, meeting the needs of the user's interest in questions. In fact, the interest in questions has shifted, but it is free. In the initial stage, websites are basically operated step by step through gratis to meet the interests and needs of users. Of course, the free flow of interests is not just the transfer of interests between websites and users. As a webmaster, you should actively seek to transfer interests among users. Only the flow of interests among more users can fully improve the website's activity. Paid interest flow is usually the transaction of virtual goods or commodities. For example, if a website sells some virtual goods or a commodity transaction occurs between users, the interest flow can be realized only when the currency is transferred. When the interests of virtual goods or commodities of one party are satisfied, and the monetary interests of the other party are satisfied, they cannot be separated from the flow of interests between people. The operation of the website should focus on the construction of free interest flow at first, and then focus on the construction of paid interest flow after the gradual development. All things are to fully realize the interest flow between users. When interests really become the link between users, the activity and stickiness of the website will be greatly improved.
3、 The free interest flow of successful website construction is the basis for gaining profits. After we determine the positioning of the website, when creating a website column or section, we should fully consider whether the column or section can fully realize the interaction and benefit flow between users. Taking the forum construction as an example, we should fully combine the characteristics of the forum and focus on the sections that can interact and meet the interests of users. The satisfaction of interest demand is actually the satisfaction of some valuable content to the user's demand. No matter the value content is provided by the user or the website itself, the interest has been transferred. People are all in pursuit of some kind of interests, whether monetary or emotional, are essential to people. When the interests flow fully between users, the interaction between users will be fully mobilized to create more valuable content and meet the interests of more people. Take interests as the link between users, and realize the full flow of interests among users, so that the activity and stickiness of the website will gradually increase. For example, the forum's answer to questions section, the dating section, or the free source program section are all sections that can quickly interact and realize the flow of interests between users, which is of great significance to promote the improvement of website activity. In order to meet the needs of users' interests, we need to create valuable content or let users create worthless content, which is difficult to transfer interests and create a website with high activity and loyalty. Let's start from the value of the website and create a valuable website to meet the interests and needs of users. To retain users with interest flow as the link will lay a solid foundation for the website to achieve profitability, because you have fully understood the importance of interest flow and user interaction.
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