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How to check the effect of website SEO optimization

Source: Shangpin China | Type: website encyclopedia | Date: July 18th, 2012
Doing Website optimization In addition to internal optimization and external chain construction, there is a very important work that is often missed by everyone, that is, effect detection. If SEO optimization is regarded as a "move", then the effect detection is equivalent to seeing how the search engine "returns the move". As long as you see clearly the response of the search engine to your operation, it is very helpful for the next step of improvement and optimization measures. The main purpose of this article is to explore how to effectively Website construction Effect test. In the general direction, SEO optimization effect detection can be divided into the following parts: ranking detection, inclusion detection, external chain detection and conversion rate detection.

1： Collection detection
Collection detection mainly detects the following three aspects: the total number of collections, the number of collections on feature pages, and the number of collections on each category page.

The total number of collections roughly indicates the popularity of your website by search engines and reflects the health of the overall operation of the website. The inclusion of the number of feature pages reflects the optimization of your website's inner pages, which can to some extent see whether your work on long tail keywords has played a role. The number of classified pages allows you to have an overall grasp of the collection of different parts of the entire website, so that you can provide targeted measures later.

2： Ranking detection
For webmasters, it's better to form a good habit, use an EXCEL form to carefully record the keywords you need to detect, and then check their ranking regularly (weekly or monthly), so that webmasters can have a more complete and visual understanding of the development of their websites.

After the optimization operation is completed for a period of time, in order to fully understand the results of the work, we need to systematically check the ranking of keywords. In addition to detecting the ranking of target keywords on the home page, we also need to detect target keywords on typical classification pages and keywords on typical final product or article pages.

3： Conversion rate detection
Now there is a mistake in doing SEO, thinking that keyword ranking is the ultimate goal. In fact, for enterprises, the ranking of keywords can be considered as "process", and the ultimate goal is to increase the business volume, so it is necessary for us to pay attention to the detection of conversion rate in the process of work. Webmasters can set up a table to record the comparison chart of website traffic and business singular number in different periods. If it is found that the growth of business volume can not keep up with the growth of traffic, it proves that there is a deviation in the direction of optimization. Generally speaking, it is likely that the positioning of keywords is not accurate enough, or the long tail words are not well done. In this case, it is necessary to carefully analyze who is the target customer group of the website and what their search habits are on the Internet, and then reformulate the keywords of the website to optimize and improve.

4： Outer chain detection
The number of external links is also an important part of the SEO optimization effect. We mainly need to detect the number of external links on the home page, the total number of external links on the website, and the number of external links on feature pages. Generally speaking, the external links queried with Yahoo's tools are more accurate. In addition, Open Site Explorer works well.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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