How to make an overall optimization plan for website SEO
Source: Shangpin China |
Type: website encyclopedia |
Time: July 19th, 2012
Whether we do it for our own website SEO Xiaoquan hopes that everyone can work out a detailed SEO plan before the start of SEO work, and don't be afraid to spend time. Only by working in a planned way can we greatly improve efficiency and achieve twice the result with half the effort. If there is no good plan, Maybe I will spend more time to organize my thoughts later. (Xiaoquan is now mainly engaged in the optimization ranking service for customers, so it writes a plan from the perspective of customers)
Seven steps of website optimization:
1. Be familiar with customers' products and services, and study competitors
2. Determine SEO goals
3. Website modification and internal website optimization
four Website construction Outer chain
5. Analysis of customer user groups and determination of website keywords
6. Website effect monitoring
7. Decompose SEO stage objectives
1、 Be familiar with customers' products and services, and study competitors: Sun Tzu's Art of War says, "Know yourself and your enemy, and you will be in danger". Before starting to optimize, you should first learn about customers' products and services, and study competitors' websites. The customer's products and services can be understood through the customer's website or through direct communication with the customer, focusing on the points from which to analyze competitors. (1) Basic data: website age, volume, rate, snapshot freshness. (You can use Aizhan tool to query) (2) On site optimization: TITLE design, description writing, emphasis text, paragraph titles (H1, H2, etc.), URL processing, link depth, use of Nofollow, optimization of content pages and content pages, etc. (3) External data: quantity and quality of the external chain, the external chain of the whole station, the external chain of the home page, and brand awareness. We need to establish a data model through these aspects, record each item in detail, and write it into the scheme
2、 Confirm SEO goals: After business negotiation with customers, customers should confirm the final SEO goal of website optimization. Only with a clear goal can specific work be better arranged. This goal can be long-term, strategic, or short-term, but whether it is short-term or long-term, we should not set a goal that is impossible to achieve on the premise that our goal setting must be achievable. Then decompose the goals into specific monthly, weekly and daily stage goals.
3、 Website modification and internal website optimization: The websites that customers need to optimize are generally unreasonable and need to be modified, which generally depends on the customer level. This factor is temporarily ignored. (1) Dynamic website is modified to static or pseudo static (technical support is required) (2) Unified URL and 301 redirection. (3) Add website maps, friendship links, 404 error pages, etc Internal optimization of the website: write the content description of title and description tags, do a good job of site links, pictures and ALT tag description, reasonably layout keywords and keyword density, do a good job of relevance of page content, adhere to the update of original article content, etc.
4、 Website external chain construction: We should pay attention to the relevance and universality of the website outer chain construction. There are many ways to build friendship links. There are friendship link exchange, soft article submission, directory submission, independent blog, forum signature, classified information, yellow page website, submission for collection, social promotion, microblog promotion, etc. Here we focus on the methods of friendship link exchange. In Zhou Duo's external chain construction, Xiaoquan prefers to exchange friendship links. A friendship link with a high relevance weight can be worth N external links, and has a great effect on the ranking of the website. Many webmasters have a deep understanding that the principle of friendship link exchange is to prefer lack to abuse, and good friendship links can play a great role in the ranking of the website. On the contrary, poor and junk links may lead to the failure of your hard work for several months. The way of exchange of friendship links is to join the QQ group of friendship links to exchange, which is usually difficult to exchange. The best way is to submit the website to the friendship link exchange platform and find the friendship link you want. The go9g0 friendship link exchange platform is particularly recommended here. The go9go platform is one of the best in Xiaoquan's Zhouduo friendship link exchange platform. The industry segmentation of friendship links is very accurate, and it is easy to exchange links related to the same industry. What's more valuable is that the corresponding QQ group of friendship link exchange has been established according to the industry and pr level. Join these QQ groups according to your needs, and you can quickly exchange the friendship links you want. Time saving and efficient!
5、 Customer user group analysis to determine website keywords: Analyze and understand the user groups of customers, what kind of target users the website belongs to, and the target users required by different website properties are different. Do accurate customer marketing and do not go to SEO for SEO. After determining the user group, start to study and analyze the keywords of the customer's website. The principle of selecting keywords is to be user oriented. From the perspective of users, analyze what keywords they will use to search the website's products and services. At the same time, communicate with customers to determine the keywords of the website. The core keywords of the customer's website need not be hot but accurate! Methods for analyzing and determining keywords: (1) Research competitors' website keywords (2) Keyword mining tools: Baidu background keyword query tool and Aizhan keyword mining tool are especially recommended here. (3) Search engine drop-down box and related search (4) Long tail keyword mining of question and answer platform
6、 Website effect monitoring and analysis: The effect monitoring can let us clearly understand the ROI of this SEO work, what needs to be improved, and so on; The analysis of statistical data includes the analysis of traffic statistics system and server logs. Through the analysis of these data, we can also understand the benefits of the entire SEO plan, including customer conversion rate, which keywords have high conversion rate, new keyword selection, etc. SEO pays attention to actual combat. Without actual combat, everything is nonsense. A scientific and reasonable SEO scheme can help us get twice the result with half the effort in our work. But a good SEO scheme, if not implemented, is all empty talk.
7、 Decompose SEO stage objectives: Plan work with result oriented thinking, break down SEO goals, annual goals, quarterly goals, monthly goals, weekly goals, and daily work. Make work clear at a glance and improve work efficiency. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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