How to describe the seo optimization plan (site optimization) website design
Source: Shangpin China |
Type: website encyclopedia |
Time: July 19th, 2012
seo The most difficult thing to describe is the optimization in the station Website design An important step, as Seoer knows when doing SEO optimization, search engines mainly rely on frames and link points to crawl website updates, and whether website design conforms to the rules of search engine crawling and user experience values has important quality indicators. So how to describe the seo optimization plan (optimization within the site)? What factors are used to define the website design? In this chapter, we will carry out narration and discussion around this topic.
In this chapter, the author takes the website design optimized in the enterprise website as an example to explain, because there are great technical difficulties in large portal stations and small portals to answer in detail, so that readers can understand what is going on. The author takes the enterprise website as an example to explain, from easy to in-depth.
At present, the general design of enterprise stations usually only needs to meet the following factors.
1、 Website template design for site optimization
1. Product page design
Product page design is to tell users what type of products or information services the website provides when they visit the website. Product page design must take product pictures, detailed product parameter information, product uses, product renderings, and product purchase guidelines as the main design framework of the product page.
2. Home page design
The home page design usually reflects the brand temperament, conforms to the corporate brand and product promotion, and at the same time can meet the corporate brand and product image positioning, and also conforms to the search engine's aesthetic degree of website design and user's aesthetic sense. The static page design of the front desk of the home page usually adopts a three column structure design, a two column structure design, and a left right up down structure design, Focus on what the enterprise brand positioning is, and what the home page design focuses on to position the layout of the home page design structure. No matter what type of structural design is required for the home page, the navigation structure and the structural design of the entire home page must consider the user's access to the website. What information will the design page of the home page tell the user, and what information will be provided to the user. The design of the home page must meet the user's values to experience the website and pave the way for the subsequent work.
3. Information page design
Enterprise websites usually have similar information page design to news pages and articles. This can be changed according to the requirements of different types of enterprises.
4. News page design
The news page of the enterprise station is usually designed with the type of article page. Add the key promotional information of the enterprise (either products or service information provided by the enterprise) at the right, left, top and bottom suitable positions, and use pictures to decorate the text when appropriate.
5. Article page design
The article page is usually used for editing and updating articles in the website. The article page design usually adds product navigation or product list in the left column. When appropriate, some pictures and information of core products can be added, and relevant recommended plug-ins can be added at the end of the article, (If the program can automatically add internal links and address of this article, these can be designed in the program. Today, it seems that dedecms contains this function.).
6. Design of technical data page
The technical data page usually provides xxx enterprises with some articles or materials on technology, and provides fans, technicians or maintenance personnel with technical data for free download. The design of this type of page is simple, and the focus is on the left column to plan which types of technical materials are available for free download, while the right column shows the area for downloading technical materials, and the website framework planner will move up and down according to the website.
7. General (header/footer) design
At present, the design and planning of most enterprise websites and footers are fixed. Remember not to use different header and footer settings for each page or column page. This will not only cause technical difficulties for artists in template manufacturing, but also affect programmers, and also lead to search engine blindness and user experience blindness, Remember that it is best to observe uniformity.
8. Template code hardcover design
All tags that are not conducive to spiders' crawling in search engines should be used as little as possible or not used, so as not to cause spiders' crawling difficulties. When designing templates, try to reduce the code size. No matter what source code design is used for a website, the code needs DIV+CSS framework to reduce the size of the website source code and try to control it within 200k. If the website js can be encapsulated, it needs to be completely encapsulated and CSS encapsulated. Simple website URL is not only conducive to search engine crawling, but also conducive to user experience. It is recommended to use static or pseudo static code as far as possible. If it is dynamic code, code parameters should be as simple as possible, not more than 2 parameters.
9. Important single page design
Important pages usually refer to the pages that users click most and access through search keywords or other paths. For current enterprise stations, important single page design can be divided into scheduled important single pages and extended important single pages later. The author suggests to focus on extended single pages later, because the scheduled design does not know whether it is helpful to its users, If it is an extended single page in the later stage, the page with the longest stay time and the most access channels can be set as an important single page according to the number of user clicks, and some product information (promotion information, promotional activities, or core product introduction) can be appropriately added to the page to deceive users to the core page of the website, and temporarily seize the temporary traffic injection.
2、 Programming
Program design should focus on meeting or being easy to edit and use. At present, the author suggests that programmers must meet the following factors when designing website programs.
1. Product editing and publishing function (it is required to specify the size of the product image, optimize the image and reduce the capacity, and the product image must be clear)
2. Article editor
3. The internal chain auto add plug-in (dedecms is good and worth studying, but this internal chain auto add function lacks many factors at present, so you can study it.)
4. Article search function/product search function
5. Fix the picture and use the alt description and title tag
6. The column, product, important page title, keywords, and description shall be well adjusted and edited
7. Site map/Rss function
8. Transition function of sensitive words
The above 8 points are the current general programming functions of enterprises. Other functions can be increased or decreased according to the actual situation of the enterprise website, but the functions mentioned by the author must be in place, which is not only conducive to the work of editors, but also conducive to providing the first step of website comprehensive indicators.
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