Website optimization and Website construction It is a long-term process. Here are nine points from SEO This paper summarizes the problems that should be paid attention to in website construction. It is also a complex process. At present, in an era when website optimization is very hot, Nanchang website builders should change their conservative experience in website construction and conduct more efficient network construction from the perspective of bringing practical significance to customers. The professional website optimizer of Nanchang Network Company shares here. In the Internet era, we hope that websites can really create unexpected wealth for enterprises.
Website optimization SEO is increasingly favored by business owners in the current era. The ideas under the development of the information age are also changing dramatically with SEO. Nowadays, the website is no longer just an image brochure of an enterprise, but an important way for enterprises to open up markets and collect marketing channels, and an important part of the company's profit. Today, the author, as a professional optimizer in, analyzes what problems should be paid attention to in website construction from the perspective of SEO.
First, look for website differentiation
To find a concept that can distinguish your website from competitors, analyze the industry environment of the website during website construction. The secret here is that to understand the difference, it doesn't have to be related to the products or services provided by the website itself. For example, as we all know, Coca Cola has a long history and the choice of the older generation, so Pepsi Cola has positioned itself as the "choice of the younger generation" and successfully established a strong position against Coca Cola. The concept of "youth" is not found in Pepsi bottles, but exists in the minds of customers.
There are also many ways to distinguish your website. More topics will be discussed in the future. In short, the trick is to find out the differences, and then propose some benefits for the users of the website. This is also an important foreshadowing role for the network promotion of enterprise websites in the later period.
Second, correctly positioning the website
That is, the special position of the website on the network. Website positioning is to determine the characteristics of the website, specific use places, special use groups and the benefits brought by its characteristics. Core concepts, target user groups, core roles, etc. The new competitiveness believes that the essence of website positioning marketing is the re segmentation and positioning of users, markets, products, prices and advertising appeals, and presupposes the image status of websites in users' minds. The core of website positioning is to find or create the core differences of your website, and then build a brand image and a differentiated concept in the mental model of consumers based on the differences.
Website construction is an important way for business owners to explore market channels. Before website construction, it is necessary to correctly position the website, which is also a decisive factor for an enterprise website to enhance its influence in the network. Reasonable positioning of the website is conducive to website optimization.
Third Streamline Page Order
Spiders prefer fast websites, for SEO. However, I don't like websites with complex order and website speed like a snail's speed. At the same time, it is also an important link to improve user experience and access speed. It is also a must for SEO optimizers. Therefore, when building a website foreground, try to use semantic code to organize the page structure with descriptive tags, which can improve the accessibility of the search engine to the website, which will also make the whole website look very concise. From the perspective of SEO optimization, it is necessary to simplify the volume of the website page order, and the compression of the compression should try to improve the access speed.
Fourth, pay attention to the choice of domain names
For example, most users are interested in COM domain name is not strange, even if it is not a station COM suffix domain names are very familiar, because I have seen many, so I am used to them. For webmasters, we should have seen IDC domain name statistics COM suffix domain names can be said to be far ahead of most of the second place. That means COM popularization. COM domain name can make users recognize this website very well. Take the author's two domain names for example, do the same type and the same optimization method, but COM websites are always better than ORG website has a deep user stickiness, and its sources are all directly accessed by inputting the URL or bookmarks COM has been deeply recognized by many users and used to regard it as a sign of good faith. Therefore, for webmasters to optimize websites, the preferred domain name suffix should be COM
The title of the fifth page cannot be ignored
The home page title is particularly important in the website title. The website title and the page title are two different concepts. This is also a general statement for spiders to judge the general content and theme of a website. How to summarize the theme content of the website in the most refined language plays a vital role in website optimization. At the same time, the page title cannot be ignored. Each page should have its own title, and each title should be different. Otherwise, if the title of each page is the same, the search engine will regard it as more website title setting problems of the same page. Click the article "Do seo title setting"
Determination of the sixth target keyword
Increase the exposure of website keywords. In terms of keyword selection, the purpose of website optimization is to rank the keywords set by the website. There is a great deal of attention. For the determination of keywords, website builders and website optimizers should consider that if they are not sure, they can use tools to analyze or consult others, and ask users' opinions. When the keywords are determined, they should try to make as few changes as possible, because many webmasters have encountered a large number of changes in keywords or titles, which led to K being demoted. This is also a guarantee for website optimization and a responsibility for users.
Construction of the seventh website inner chain
Each is interconnected without losing its smoothness. In terms of optimization, the inner chain is like multiple channels. A reasonable internal chain can effectively help the overall website to improve the ranking weight, and can also improve the weight ranking of the website content page itself. For user experience, a reasonable internal chain can deepen users' access depth, and then create a perfect website with high user experience. The guide of the inner chain also makes the spider more unblocked when crawling. When setting up the internal chain, don't just chain the words, but combine the situation of your own website, so that the article chain is not messy, and the user experience is good.
Eighth Efficient use of alt image attributes
This requires the alt in the image to inform it that if it neglects this point, the attribute alt in the image is often long or short for the search engine. The main search engine can't understand the image even if it is short or long. Some traffic will be cut. The alt description should be regular, not too long, not alt=
Ninth, be careful with AJA X
However, the content generated by AJA X cannot be linked to the search engine, which is useless, so we should use it carefully in the production of our website. It is really good to receive user experience results by using AJAX in website production.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
