Analyzing the Importance of External Chain Relevance from the Perspective of SEO and UEO
Source: Shangpin China |
Type: website encyclopedia |
Date: August 2, 2012
I believe that many friends who are engaged in optimization work attach great importance to the outer chain, because it is an indispensable part of site optimization. As a beginner in optimization, we may just focus on the quantity of the outer chain at the beginning, ignoring the correlation of the outer chain, which happens to be a key factor. So why? The author will SEO And UEO. Why is the correlation of the outer chain important The chain this piece of believes that many friends in optimizing job very seriously, because it is an integral part of site optimization. And as for the optimization of the novice, we may at first is just in the notice on the amount of the chain, and ignore the chain of correlation problem, and happened to the chain of correlation is indeed a very crucial factors. So why? The author SEO and UEO from two directions: why the chain said analysis of correlation is very important
1、 Analyzed from SEO
With the popularization and improvement of SEO technology, there have been many excellent SEOers. These SEOers can publish external links on different types of websites in different industries, but can search engines really identify what content we send, and whether the quality of content is good or bad? Maybe the search engine can judge whether an article is original or not. It can judge whether the article is repeated in a large number on the network, but it can not identify the quality of the article very well. It can only be judged by the user's behavior. Therefore, when we go to some irrelevant sites and forums to publish posts to build an external chain, the relevance of the external chain must be very poor, For example, we do clothing sales site, to optimize the type of site to release the chain, so that we completely deviate from the theme of our site; In fact, the search engine can judge what an article is about from the density of keywords. When a post is not related to the theme of the site, the search engine will automatically reduce the weight value of the link. With the popularization and the improvement technology SEO, there are many quite cattle x SEOer, these SEOer can be on different types of the website publishing industry chain, but the search engine really able to identify what is the content of the we hair, the quality of content good or bad? Perhaps a search engine to judge an article is original, from the article is in the network by many repeat, but it's not very good recognition, this article quality high and low, only through the user behavior to judge, so when we are not related to the construction site BBS post the chain, then the correlation of the chain in the poor is certainly do, like we do clothing sales site, to optimize type of website publishing the chain, thus completely deviate from our site theme; In fact the search engine to judge a article is about what of, from the density of keywords can identify, as a son with the site's theme not related, so that a search engine from hot but downgrade the link for weights.
2、 From UEO Angle analysis
Nowadays, search engines pay more and more attention to the user experience, and as optimization personnel, we cannot ignore the UEO user experience optimization. The search engine will analyze the value of an article's content according to the user's access behavior. The content that can provide good services and solve the user's needs will naturally rank higher. With the continuous updating of the search engine, the top pages are generally no longer garbage Website production Content, the following author takes the keyword "seo" as an example, we can see the site ranking first organically (excluding Baidu's own products): Now the search engine now pay more and more attention to the user experience the piece, and as we optimize their also cannot ignore UEO user experience to optimize the pieces. Search engines will be according to the user's access to the analysis of the behavior an article content of value, to provide users with good service for customers to solve, the demand of the content of the problems met in nature is also will be in front, as search engine update ceaselessly, now the top a few pages, general is not the content of the garbage, the following author to seo is what mean the key words, for example, we can see the number one organic site (excluding baidu their products) :
We found that the keyword "what does seo mean" is very competitive, but why does the site in the technical field rank first? We analyzed its content and found that the content of the site well interprets the meaning of the term seo, thus solving the needs of users. We found that seo is the key words what the competition is very big, but why technology site will row in the first place, we analyze the content, find this site and content is very good interprets the seo the meaning of the term, so as to solve the needs of the users.
For our external chain, we can say that the search engine also judges the quality of the external chain through the user's behavior. For example, our website is about the industry of clothing sales. If you send the information in the industry forum of automobile sales, even if your content is good, users will not go deep into it, Because users in auto forums are mainly to obtain information about cars, your information cannot be favored, and natural search engines cannot give high weight. The chain for us, we can say that the search engine is through the user behavior to judge the quality of the chain, such as our site is about clothing sales industry, if you put the information is sent in car sales industry BBS, even if your content son again good, the user will not go to further understand, because users in the automobile BBS mainly is to get car of relevant information, the information you are unable to obtain favour, natural search engine can't give high weight.
The optimization of the site can never be separated from the support of the external chain. Although the quality of the external chain of the site with the appropriate degree of relevance is higher from the perspective of SEO or UEO, after all, the resources are limited, and there are not many sites that can release the chain to us. Therefore, we should pay attention to diversification while paying attention to the external chain relevance, The diversified external chain will allow our website to play a better role. The site's optimization always without the support of the chain, although the correlation of the site quality whether or UEO chain SEO terms are more high quality, but after all, limited resources, can give us release of chain site will is not much, so we pay attention to in the chain of correlation, while also pay attention to diversification, the diversity of the chain will let our website to play out better effect. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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