Key points of B2B industry website design
Source: Shangpin China |
Type: website encyclopedia |
Date: August 5, 2012
There is a saying in the industry that if you want to do something, you should be an industry station. Generally speaking, the traffic of industry stations is difficult to do, and most of them are used SEO In terms of traffic, as long as it is a real IP, each IP will have greater value. One data can illustrate the problem. Only 10 IP addresses of entertainment stations can be equivalent to 1 IP address of industry stations. In fact, the daily IP address of most B2B industry stations in China is about 2000. Although the traffic is low, such industry stations are basically making profits. If it is an entertainment station with 2000 IP address, its value is almost zero, let alone making profits. The industry has a jargon, seeking to do, do it industry stand. Industry stand in general, the more difficult the flow, but as long as is true IP, each IP will be born and bigger value, a data can say the problem, entertainment stand 10 IP can stand 1 IP is equivalent to the industry. In fact at present domestic most B2B industry station, day IP is about 2000, flow is low, but the industry stand in basic profit, if is 2000 IP entertainment stand, and its value almost no, much less profitable.
So how to run a successful industry station? We should pay attention to the following points: So how to luck be a successful industry stand? We should pay attention to the following:
(1) Find a good industry. How to choose? The following principles should be followed: 1) there are more advertisements in the industry; 2) there are not many related websites in the industry, even if there are many, but the top three pattern has not yet formed Get a good industry. How to choose? Should follow the following several principles: 1) within the industry enterprise advertising more 2) within the industry related website is not much, even if many, but now the top still not formed before the pattern
(2) Domain name. If you have a good domain name, congratulations. You have already achieved half of the success. It can be said that this domain name is your core competitiveness. I have a friend who wants to enter the sugar and wine industry, and wants to make a difference in the online world, so he spent a lot of money to buy a Pinyin domain name: sugar and wine, catchy, good memory, easy to promote, so within half a year, he has become the third place in the sugar and wine industry. Outside the category, we should also pay attention to the cultural level of the audience of the domain name you choose, and take the wine industry as an example. If you do wine related import and export business, word rice should be better than pinyin rice, for example. Think about what foreigners are more familiar with, words. If you do domestic trade, I think the latter is more suitable. Domain name. If you hands were a good domain name, so congratulations you, you are half way, that is, the domain name is your core competitiveness. I have a friend to following into the industry, in order to make a network, so don't hesitate to spend big to buy the pinyin domain name: rum, catchy, and good memory, promotion up very simple, so less than half a year, has been following the third industry do....... You must pay attention to the class, you choose your domain name the audience cultural level, but also for the wine industry, for example, if you do wine relevant import and export business of words, words meters than pinyin meters to should words, for example is better than you think oh, more familiar with the foreigner is what, is word, if domestic trade if I think the latter is more suitable for.
（3） Website Design Style/creativity Style is abstract UEO 。 It refers to the comprehensive feeling of the overall image of the site to the visitors. The overall image includes the layout, color, font, browsing method, etc. of the site. For example, we think Disney is lively while IBM is professional and serious. Each website will leave people with different feelings. What we need to do here is to make the unique style of the website according to its positioning. In addition, we also need to grasp the same style. In fact, the unity of this style is no different from traditional print publications. All images and words on your website, including background color, distinguishing line, font, title, footer, etc., should have a unified style throughout the site. In this way, the sub users will look comfortable and smooth, and will leave a "professional" impression on your website. However, enterprise website designers often lack this and have no overall meaning. Website style/creative. Style (style) is abstract. Refers to the whole image of the site to the visitor's comprehensive experience. The overall image including site page layout, color, type, browsing way, etc... . Such as: we think Disney is lively and IBM is professional serious. Every web site will give people leaving different feeling. Here we need to do is make the positioning of the website according to the website of the unique style. In addition we need in style on the same need to take advantage of, actually this the unity of the style and the traditional print publications that makes no difference. Your web site all the images and text, including the background color, distinguish line, font, title, what footnote, are to be all a style, total throughout. This way the user looks comfortable, smooth, will be on your site leave a "very professional" impression. And enterprise web designers often lack of this, no global meaning.
(4) Website LOGO As its name implies, a logo is the logo of a website. The most important thing of a logo is to convey the website's positioning and business philosophy in a graphical way, while facilitating people's identification. The design process of website logo generally has the following three ideas: 1. Directly use the website address as the logo. 2. Develop logo design according to the characteristics of products/services provided by the website. 3. It is characterized by delivering the business philosophy of website operators. Website LOGO. The LOGO, as the name implies, is the sign of site design, LOGO and the most important is to graphically transfer website localization and management concept, and at the same time for people to recognize. Web site in the process of logo design generally have the following three kind of thought: 1. Directly on the website urls as logo. 2. According to the web site provides a product/service features on the logo design. 3. The website operators with the transfer of the management idea for the characteristic.
(5) Visual process. When people read certain information, their vision always has a natural flow habit: what to see first, what to see later, and what to see again. Research in psychology shows that the general browsing habit is from top to bottom, from left to right, on a flat surface, stable and depressing. Similarly, the plane is left loose and right stable. Therefore, the visual influence of the plane is stronger above than below, and the left side is stronger than the right side. In this way, the upper and middle upper parts of the plane are called the "best view", which is the most preferred place. In web design, some prominent or recommended information is usually placed in this position. Of course, this visual process is just a feeling, not a fixed formula. As long as it conforms to people's psychological and logical order, it can be used more flexibly. In web design, flexible and reasonable use directly affects the accuracy and effectiveness of information transmission. Visual process. People in the reading some information, visual always have a natural flow habit, first look at what, after watching what, what to see. In the research of psychology shows that general browsing habits from top to bottom, from left to right, in a plane, the panasonic stability and depressed. Also, the plane right frinking pj stability. So in the plane of the visual impact than above below, left rather than on the right. So the upper part of the plane and is known as the "best horizon", also is the most preferred place. In web design some prominent or recommended information in these positions are usually. Of course this visual process is a kind of feeling is not a fixed formula, want to accord with the people of the psychological sequence and logical sequence, can more flexibly in web design, flexible and reasonable use of conveying information directly affect the accuracy and effectiveness.
(6) Website color matching. 1. Use one color. This refers to selecting a color first, and then adjusting the transparency or saturation (in a colloquial way, it is to lighten or deepen the color) to generate new colors for web pages. Such pages look uniform in color and layered. Website match colors. 1. With a color. This refers to the selected a kind of color first, and then set the transparency or saturation, (say some is popular color becomes weak or deepen), create new colors, used in web pages. This page looks colour united, have administrative levels feeling.
2. Use two colors. First select a color, then select its contrast color (press ctrl+shift+I in Photoshop), and then make minor adjustments. The whole page is rich in color but does not spend a little. With two kinds of colour. First selected a colour, and then select it contrast color (in Photoshop in press CTRL + shift + I) to a tiny adjustment. The entire page color is rich but not take a little.
3. Use a color system. In short, it is to use a feeling of color, such as light blue, light yellow, light green; Or soil yellow, soil gray, soil blue. That is to say, different colors are used in the same color system to increase the color of the web page, but not to spend, and the color is uniform. This color matching method is most commonly used in website design. With a color is. Simple said is to use a sense of color, such as light blue, yellow, green, Or taupe, the ash, the blue. It is in the same color fastens with different color, make the inside pages increase color, and not spend, tonal and unity. This kind of color matching method in the web design most commonly used.
4. Gray is also called "universal color" in web page design, which can be matched with any color, and can be used to avoid the graying of web pages. In the color matching of web pages, try to control within three colors to avoid the appearance of flowery, messy and no main color of web pages. The contrast between the background and the previous text should be as large as possible (never use complicated patterns as the background), so as to highlight the main text content and make users feel less tired when browsing information. Gray in web design, also known as "universal color", its features and any color collocation, when use of web gray grasp to avoid. In the web page color matching, try to control in the three kinds of colour within, to avoid a web page, disorderly and no flowers the manifestation of the color. Background and above the contrast of the big as far as possible, (never use decorative pattern for the design of heavy and complicated background) to highlight the main text content, also in the user sees the information time won't feel tired.
In fact, doing a successful industry website is far more than that, and the above is just my humble opinion. Out of class, we should also pay attention not to empty links and dead links; Pictures should be annotated; The website navigation should be clear. In fact, to make a successful industry web site is far more than these, I also just above shallow view. The class, we should also be aware of is don't appear empty link, link to death; Pictures to comments; Web site navigation to clear. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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