Internet trend analysis and the purpose of website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: August 11, 2012
1、 Overview of Internet development and current situation of enterprise network marketing application From the perspective of business application, the development of the Internet industry was reviewed. From the early 2000's to the early 2000's, the business application of networking was represented by Shangpin China in the form of yellow pages Beijing website construction The title of "business card station" is to let others find themselves on the Internet; In the future, Baidu, now the largest Chinese search engine company, has emerged. The birth of Alibaba represents the beginning and gradual formation of B2B. After the Internet winter of 2002, China's Internet has shown a trend of letting a hundred flowers bloom and a hundred schools compete. In the next decade, various business models and profit methods have gradually taken shape. A, Internet development situation and enterprise network marketing application status from the point of view of a business application in the development of the Internet industry, from the world not to early 2000, to networking business applications from the way in the yellow pages for forms, when China on behalf of Beijing shang pin for the website of the appellation is called "card stand", it is to let others on the Internet to find their own; In development, the emerging now the biggest Chinese search engine company baidu and alibaba's birth represents the B2B start and gradually forming, past the 2002 Internet line winter, China's Internet present a letting flowers blossom and for blare trend, the next ten years, various business model, earnings are increasingly forming way.
As mentioned earlier, the search engine represented by Baidu and B2B represented by Alibaba, followed by Tencent, Sina, Netease and Sohu represented by news and information, became another business model; Subsequently, forums represented by Tianya, SNS dating websites represented by 51, Maopu, professional dating stations with 51, portal dating channels, campus and Kaixin continued to appear, and the number of C2C, B2C and Internet users in the Internet environment increased with the gradual improvement of the payment system, integrity system, logistics and distribution system, Competition barriers are also gradually established. Front have mentioned to baidu, as a representative of the search engines and to alibaba, as a representative of the B2B, and then there's the news information as a representative of tencent netease and sohu, sina, as a representative of the four big portal become and a business model; After that there, as a representative of the BBS, 51, as a representative of the SNS dating sites, the renewal of the wise, and after 51 professional making friends of the stand, portal dating channel, the school, happy sequential appear, and with the payment system, credit system, logistics and distribution system and appear gradually improve the C2C and Internet environment, B2C improve the number of Internet users, barriers to competition gradually established.
With the increasing improvement of the online environment, the number of Internet users is also increasing. The habit of users' online behavior has gradually shifted from the previous entertainment behavior of watching news and listening to music to the business application behavior represented by searching and screening the data information needed and online shopping. As enterprises in traditional industries, many companies have established sales channels through the Internet Develop end customers and find network brands with higher cost performance. However, as a "non professional Internet company", it is difficult for traditional enterprises to understand the depth of the Internet as well as technology companies, and stay at the application level of superficial technology without combining technology, thus forming a relatively blue ocean. With the increasing improvement of the Internet environment the number of Internet users are increasing, the user's Internet behavior habits are also see the news from the look before, and listen to music entertainment behavior, slowly turned to search and selection in the data needed information and online shopping as a representative of business applications behavior, as a traditional industry enterprise, many companies already have the network to establish sales channel, development terminal guest door, higher price find network brand, but as a "nonprofessional Internet company" traditional enterprise, it is difficult to do as the technology companies capable of Internet water deep water shallow, stay in shallow but not with the application of the technology level, thus form the relatively blue ocean.
2、 The opportunity of enterprise Internet marketing and the bottleneck of network application The opportunity of traditional enterprise Internet application is manifested in the blank and opportunity of Internet application in some industries and fields, and the traditional enterprises have not and cannot effectively combine network technology with traditional industries to realize effective business application value; At present, the companies that have made profits through the Internet have two general ways: only bidding advertising, bidding and simple communication. The few companies that have set up e-commerce and online marketing departments can effectively operate and generate benefits. The reason is that traditional enterprises are not familiar with, do not understand, do not study deeply, do not understand, and so on in the related Internet field. Some large groups Although the enterprise has set up an e-commerce department, due to the leadership's ideas and ideas, most of them are mere formality. The problem is that good opinions are not respected, good ways are not adopted, and specific things are not implemented. Thus, the e-commerce department has become the largest part of the internal friction of the company, As a big company in the industry, should we introspect and reflect on the facts and data of 1 million to 1 million businesses a year through the network? Two, the enterprise of Internet marketing opportunities and Internet application of traditional enterprise Internet application of the bottleneck opportunities in some industries and field performance there are Internet application of blank and business opportunities, and traditional enterprise not and cannot be very effective network technology and combining the traditional industry to realize effective commercial application value; For the present through the network has been profitable company have do for advertising, bidding and simple communication two general way, the company set up the electronic commerce and the network Marketing Department, and can effectively operations and benefits can be counted, the reason is that the problem in the series of related enterprise Internet field not familiar with, do not understand, the research is not deep, not through, and so on, some big group, enterprise though the electronic Commerce Department set up, but because the leadership thought and ideas of reason, mostly become a mere formality, cause is good advice lack of respect and, good way not adopted, with things can't get out, then forms the electronic Commerce Department became one of the biggest company internal friction part, but from the small and medium enterprise production of traditional enterprise, a year through the network meet 1-20 million business of facts and figures, as the industry company, whether or not we should reflect and reflection?
3、 The strategy and efficient and fast skills of enterprise Internet marketing As far as the application of traditional enterprise Internet marketing and the promotion of e-commerce process are concerned, the core and key points of the work, long-term planning and short-term plan are the key points. Among them, the first step is to identify their own products and positioning, find a viable business model, and develop end customers? Or establish a sales channel network? Or both? Is the customer online and realistic? Secondly, only under the premise of basic conditions and combined with the promotion and operation of technology can the advantages of the network be fully exerted and the cost-effective advantages of low input and high output ratio of the network as a tool be maximized. Three, enterprise of Internet marketing strategy and quick and efficient skills is traditional enterprise network marketing application and promote the electronic commerce process is concerned, the core and key points work, long-term planning and nearly phase of the project is the key, which combined with the Internet to find a product and positioning, find viable business model is the first step, is to develop terminal customers? Or a sales channel network? Or a combination of both? Is the client on the Internet, whether the maneuverability of the reality? Second, have basic premise condition of the combination of technical promotion activities, to the advantage of the network into full play to the largest extent with and promotion network as a tool of low cost but high cost performance advantage than that.
The planning of building a website is not only to set up and layout a website master industry carefully, but also to try to make the website stand more outstanding in the field of similar websites, so as to achieve a certain purpose of the website builder. The meaning of website building planning is very broad, and every webmaster has different feelings about it, but the conventional saying is that all the preparations are made before the website is built. For example, SEO website optimization 、 UEO marketing website construction At the planning stages such as drawing up a planning book, clarifying the steps of building a website, and analyzing the situation of the website, everything we do and every word we want to say in our study and life will be thought out and drawn up by our brains. Only in this way can we not do things badly, and can we make things develop in an orderly way, reflecting the art of personal speaking and the expressive force it contains. In the Ancient Three Kingdoms, how could the military tolerate making fun of other people's lives? Every tactic Mr. Zhuge Liang did had to be carefully considered by him to make him act unpredictably. It is said that personal talent lies in one, experience resources lie in four, and effective integration and sublimation lie in five. Site planning, not only is to a webmaster industry by industry setup and elaborate layout, and try to hit the same kind website more outstanding outstanding in the field, to the site of a purpose. Site planning meaning is very wide, every webmaster to its feelings are not with, but the conventional version is a web site on all do some preparation before work. For example, SEO website optimization, UEO marketing type website construction, to plan book, the establishment of the clear steps, the condition of analysis of site planning phase, in the study, life what we do every thing, have to say a word after each of the brain would think, drawn up. So just not doing things badly, can make things one hair exhibition, reflect individual talk of the art and its contain expression power. In The Three Kingdoms, the great things, will he take others tolerate life right of the joke, by Mr Zhuge liang every piece of tactics, have passed his thoughtful, which makes it work is the first to have known. All said individual genius a, experience experience in four resources, effective integration distillation is five.
Therefore, before building a website, the important thing is not to know how to build a website and optimize it, but to clarify the route of building a website and do a good job in planning common problems and website maintenance later. So, before the site, important and not know how to build its web site, the site optimization, and should be a clear line, the common multiple problems and later the website maintenance planning work well enough.
1、 The reason for the establishment of the website, where the goal is, everyone has different ideas and unique ways of thinking, so many webmasters have different original intentions for the establishment of the website. Some want to create a career, laying the foundation for personal entrepreneurship; Some are to establish personal hobbies, to establish their own personalized website; Some are for social welfare, for the benefit of the people, to serve the people in need, etc. No matter which of the above purposes, or out of other ideas, the basic website building strategy is essential if you want to make the website viable and long-term. A, the site by, the goal in where everybody has different ideas, has its own unique way of thinking, so many webmaster the establishment of the purpose of the different, some want to party was founded, the road of the business for individuals to lay the foundation; Have a plenty of establishing personal hobbies type, creating belong to myself from personalized web sites; Also some for social welfare, to the benefit of the people, and the service needed people, etc. No matter which of several purpose is the above, also or of other ideas, want to web site for vitality, do long term, is the basis of building stood strategy is indispensable.
After clarifying the purpose of building the website, we also need to know what kind of content we should add to the website, what kind of crowd services we should provide, and how to make profits. It is often said that people can't live without goals. Only when they have goals can they be motivated, can they have long-term countermeasures, and can be confident when things go wrong. In explicit oneself after the establishment of the purpose, still have to know you're doing this website should add what does kind type of content, what kind of service for people, what a profitable way. Often say that person can not not have goals, as long as there are goals will have power after, will a accidentally long term measures, it can have a card up one's sleeve.
2、 Understand the laws of the industry, take advantage of them, and attack their shortcomings. When we determine the nature of the personal website, we should plan the next step. Second, insight industry rules, take long, and its short when we determine the nature of the personal website, then should planning the next step.
First of all, we should know something about the same type of industry. What we need to do is to integrate a large number of materials and summarize some details of the industry. For example, the enterprise website maker must know the market situation in the enterprise industry, from competitors to potential competitive hazards and their development trend. This requires a sharp personal vision and an extraordinary business sense of smell. The ancients said: only when we know ourselves and the enemy, can we be invincible. As long as we grasp the core laws of the industry, we can maximize our advantages. Just like the market laws, there are laws to follow. As long as we see the trends, we can get the first chance to respond to emergencies quickly and effectively. No one is perfect. In the same type of industry, while doing the best, it is impossible to achieve all aspects, and there are defects. At this time, we need to have a deep understanding of its situation and build on our own advantages, so as to lose no time in creating a surprise for the opponent. In the planning stage, we should plan in a planned way to cultivate our own advantages and attack the shortcomings of our competitors. First of all, we should discern the similar type of some of the industry, we need to do is integrate a lot of material, summarized some of the details of the industry. For example, do enterprise web site have to know the prices of the enterprise industry, from rivals to potential competition hidden dangers and its development trend. This is the need to personal sharp sight and extraordinary people business olfactory capacity. The ancients cloud: the enemy and know yourself, you can. We want to hold the core of the industry rule, to maximize the advantages of the hair of his swing, like market law have rules, as long as see the trend can get the initiative, a thing to make the fastest thing the most effective response. Nobody is perfect, in the same type industry, in the most perfect do at the same time, it is impossible to do with every aspect, there are defects. At this time, we need to further understand the situation, based on their own advantages to lose no time to give rivals meet made a flat-footed. In the planning stage, we should be planned planning, training myself from advantage, against the lack of competition.
3、 It is not the best one can do to reasonably allocate and work together to build a lasting high-quality website. A businessman with both talents needs the help of a team to give full play to his advantages of wisdom. An international research and development engineer also needs the cooperation of a team to transform his perfect idea into a practical product. Therefore, the unity and cooperation of the team and the reasonable division of labor are also within the scope of station building planning. 4、 Basic maintenance of the website at the later stage Basic maintenance of the website at the later stage is also a key step in website planning. It is not only related to the establishment or profitability of personal websites, but also related to the efforts and painstaking efforts of the entire website. Therefore, whether this step is involved in website planning is very important, It is believed that many novice webmasters will not consider this remote step when building a website. They can learn to take one step at a time, and can't wait to optimize after a simple plan. Three, rational distribution, the unity cooperation to build a lasting quality web site is not a person's ability to do best and a wit and proper business home also need the help of the team can play the advantage of wisdom, an international research and development division also need team collaboration, just to take its perfect idea into the reality of the product. Therefore, the team solidarity, rational division of labor also belong to the category for multiple strokes. Four, web site later basic maintenance of website later basic maintenance, also is the key step web site planning, it is not only related to personal website set up or profit purposes, good or bad, but also relates to the website's efforts and the painstaking care, therefore, website planning is involved in to this in step is important, believe that many new adsense site won't consider this distant step, learn step step such bee-bee all is, simple planning once eager optimization.
It is often said that the post maintenance of the website refers to the stable updating of content and promotion after the website has been optimized to a certain rank. What seems to be a simple step, in fact, contains fierce competition. If we can plan all this as early as the website construction stage, grasp the details of competitors and the problems that appear, we believe that many problems of optimizing the website will be solved. Often say web site later period maintenance is to point to, in their own website optimization to certain list, stable updated content do promotion, etc. The seemingly simple step, actually contains the shock of intense competition, if we can early in the website construction phase of planning well it all, grasp the rival details and the problems occurred in the and so on, it is believed that many to optimize your questions can be easily solved. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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