Are you clear about the purpose of enterprise website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: August 12, 2012
What is the purpose of enterprise website construction? Some people say that when they see others doing website construction, they will follow the trend; Some people say that building a website on a business card is very dignified and dignified. Some people say Beijing website construction Now it is an essential element. The company should have someone responsible for it, but they don't know the purpose. If the boss of the enterprise is not clear about the purpose of website construction, then I assert that the website is not developing very well. Generally speaking, the purpose of enterprise website construction is as follows: The purpose of the construction enterprise web site what is? Some people say that see others do website construction, you will also follow suit made; Some people say that build a website on the business card of a face, appear the style, some people said Beijing website construction is now required element, the company has the specialist is responsible to go, but he himself is not clear purpose. If the enterprise old total are not clear website construction purpose, that I affirmed that the site is not big development, generally speaking, the enterprise website construction purpose have the following:
1. It is conducive to improving the corporate image 1, help to promote enterprise image
Generally speaking, when an enterprise establishes its own website, it is unlikely to bring new customers and new businesses to the enterprise immediately, nor to significantly improve its performance immediately. The role of enterprise website construction is more similar to the advertising that enterprises do in newspapers and television to promote the company and its brand. The difference is that the construction capacity of enterprise website is larger, and enterprises can put almost any content that they want customers and the public to know into the website. In addition, relatively speaking, the cost of enterprise website construction is much lower than other advertising methods. Generally speaking, the enterprise to build your own web site, is not likely to be immediately brings to the enterprise new customers and new business, are unlikely to significantly enhance immediately enterprise performance. Enterprise website construction more similar to the role of enterprise in newspapers and on television the promotion company itself and brand advertising. The difference is the enterprise website construction and larger capacity, the enterprise can almost put any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, enterprise website construction costs than other advertising method far lower.
2. Enable the company to have network communication ability 2, the company has the network communication ability
In China, people often misunderstand the Internet. We have seen many companies that use email addresses as web addresses and print them on business cards. In fact, e-mail is just one of the most common and simple functions in the Internet. The real connotation of the Internet lies in the richness of its content, which covers almost everything. For an enterprise, the symbol of its network communication ability is that the company has its own independent website, rather than e-mail. In China, people on the Internet are often have misunderstandings. We have seen a lot of the company, will E-mail address as a web site, and printed on the card. In fact, E-mail just Internet network in a most commonly used, one of the functions of the most simple. Internet network real meaning lies in the content of the richness, almost abandoned. As for an enterprise that, it has the network communication skills are the marks of the company has its own independent web site, rather than E-mail.
3. A comprehensive and detailed introduction to the company and its products 3 and comprehensive detailed introduction about company and the products of the company
The most basic function of the company's website construction is to use SEO website optimization It means being able to introduce the company and its products in a comprehensive and detailed way. In fact, companies can put anything they want people to know on their websites. The company website construction, one of the most basic function, use SEO website optimization is to comprehensive and detailed introduction to the company and the products of the company. In fact, the company can put any want to let people know what into web site.
4. Realize e-commerce functions 4, realize electronic business functions
Now, you can realize e-commerce function for your enterprise on the website. You can publish on the website: A real-time news release system: online WEB release company news and various industry news, trends, shipping dates, etc; B Real time quotation system (such as transportation industry): whole container shipping, bulk shipping, air freight quotation, trailer quotation, express quotation, online booking system (customer booking → booking receipt → booking feedback), cargo tracking and inquiry system; C Online download system: including online management, online publishing, etc; D E-mall system: you can open your own shop online; E Customer message board, online survey, recruitment system, mailing list, BBS forum, etc. Just now, you can on the web site for your enterprise to realize e-commerce function. You can in website: A real-time news release system: online WEB publishing company news and all kinds of industry news, dynamic, and shipping date, etc.; B real-time quote system (such as the transportation industry) : shipping container shipping bulk, air, quotation, trailer quotation, express offer, online booking system (customers booking-booking booking and receive feedback), cargo tracking inquires the system; C online download system: including online management, online by; D electronic mall system: can be on the net of having his own stores; E client message board, online survey, recruitment system, mail list, BBS BBS, etc.
5. Keep close contact with customers 5, keep a close contact with customers
In the United States, whenever people want to know what new products and services a company has, or what changes have taken place in old products and services, UEO marketing website construction Even if they just want to know what news the company has, they will habitually enter the company's website. Chinese companies and customers are not accustomed to this contact method for the time being, and the website content of Chinese companies is generally updated once every longer. But as more and more companies publish products and information online, this situation will change significantly. In the United States, when people want to know what a company of new products, new services, or old products and services have what change, UEO marketing type website construction and even just want to know the company what news, they will enter the company's usual website. China between the company and its clients are currently still not used to this kind of contact, but Chinese enterprise web site content general also a long time to update every one. But as more and more companies in the online publication products and information, the situation will change greatly.
6. Establish business contacts with potential customers 6, and potential customers to establish a business relationship
This is one of the most important functions of enterprise website construction. Now major purchasers around the world mainly use the Internet to find new products and new suppliers, because this is the cheapest and most efficient. This is a common practice in international business and has been proved to be very effective in practice. This is the most important site construction enterprise one of the functions of, now the countries all over the world are big buyers, mainly using Internet to look for new products and new suppliers, as do the lowest cost, efficiency is the highest. This is what the international commercial practice practices, and been proved to be very effective.
7. Reduce communication costs 7, to reduce the communication costs
For many enterprises, the annual communication cost, especially the communication cost related to import and export, is a huge cost. Using multiple email addresses provided by the company's website can effectively reduce communication costs, which is a very practical benefit of the company's website. For many enterprises for, the communication fee every year especially related to the import and export of communication costs, is a huge cost. Use company web site provides more than the E-mail address, can effectively reduce the communication cost, it is the enterprise web site a practical benefits.
8. Use the website to get feedback from customers in a timely manner 8, using a web to be customer feedback
Customers generally do not take the initiative to feed back information to the company. For example, when the company designs its website, it adds emails and spreadsheets that are specially used for customers to contact the company. Due to the extremely convenient use, ordinary customers are relatively happy to use this way to contact the company. Therefore, the company can get a lot of customer opinions and suggestions. The customer is generally not positive feedback information to the company. If the company to web design, specially for the customer and company to contact email and electronic form, because use extremely convenient, relatively speaking, general customer is ready to use this way to contact with the company. Therefore, the company can get a lot of customer comments and Suggestions.
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