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Integration of network marketing and traditional marketing

Source: Shangpin China | Type: website encyclopedia | Date: August 21, 2012
Beijing website construction The company advocates China: as a new marketing concept and strategy, online marketing has many inherent advantages compared with traditional marketing, which make traditional marketing methods unattainable. Network marketing and traditional marketing can only be a process of integration. Even in the foreseeable future for a long period of time, network marketing and traditional marketing will also influence, complement and promote each other, until the final realization of the internal unity of mutual integration in the future, which is not the replacement of network marketing for traditional marketing. The reasons are as follows:

(1) So far, the e-commerce market on the Internet is only a part of the whole commodity market. From the perspective of the transaction amount of the e-commerce market, it only accounts for a small part of the transaction amount of the whole market.

(2) As an effective marketing channel, the Internet has its own characteristics and advantages, but many consumers are unwilling to accept or use new communication methods and marketing channels due to their personal lifestyle. For example, many consumers are accustomed to shopping and leisure in traditional malls rather than shopping online.

(3) The Internet is an effective way of communication. Although it has just enabled enterprises and cadavers to communicate with each other directly, some consumers are still willing to choose the traditional way of communication due to their personal preferences and habits. For example, many newspapers have issued online electronic versions, but it has not impacted the original printing and publishing business of newspapers, On the contrary, it plays a role of mutual promotion.

(4) Marketing activities face spiritual people, and the Internet is just a tool. Therefore, the unique affinity of the traditional people-oriented marketing strategy is irreplaceable by online marketing. With the development of network technology and the progress of network society, although the Internet will gradually overcome its shortcomings, online marketing and traditional marketing will be a mutually reinforcing and complementary relationship for a long period of time. Therefore, when carrying out marketing activities, enterprises should conduct market segmentation according to their business objectives, and properly integrate network marketing and traditional marketing strategies to achieve the best marketing objectives at the lowest cost.

Although more and more companies have begun to realize the necessity of using the Internet, only a few companies have realized the importance of integrating the Internet with traditional marketing. According to the survey of Matrix Marketing Company in the United States, many of the surveyed companies do not use the Internet in their customer service systems. These companies only regard the Internet as a sales tool. The correct point of view should be: network marketing should support the company's entire marketing system. The network is just a water area of the marketing ocean. It is not the only solution, but a part of the overall plan. Network marketing must match and support the company's strategic planning, and eventually integrate the network into the company's marketing plan.
This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
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