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Virus marketing scheme design

Source: Shangpin China | Type: website encyclopedia | Date: August 21, 2012
Website production The company pursues products in China: the central idea of viral marketing is how to use external media resources to transmit the marketing information of enterprises to consumers at the fastest speed of diffusion. Operators can design virus marketing programs according to the characteristics of the Internet, and obtain the best results at the lowest cost. The implementation of viral marketing generally requires the basic steps of program planning and design, information source and transmission channel design, original information release, effect tracking management, etc.

1. Scheme planning and design

The virus will spread only when it is easy to infect, and "free" has always been the word that most impresses consumers on the Internet. Therefore, when designing virus marketing plans in the network, the first thing to consider is to provide valuable free digital products and services to attract the attention of consumers, that is, "viruses" must be unique, so that netizens have no or low immunity to them. If the design of "virus" is not particularly cool, it will not be able to attract people's attention and will not be popular. For example, Coca Cola "Queer" and South Korea's "rogue rabbit" can quickly become popular because of their potential.

Although words such as "cheap" or "cheap" can interest consumers, "free" has always been the most attractive word on the Internet. However, physical gifts are difficult to achieve due effect because they are not easy to distribute in the network. The free products and services that enterprises can provide on the network often include: free software with unique functions, free E-mail service, free information, free pictures and animations, free e-books or free movies and television.

In the design process, designers need to consider the following issues: What free products or services on the network can attract the attention of netizens? What kind of free product and service information is easier to spread on the Internet? How can information dissemination be skillfully combined with the real marketing purpose of the enterprise? In other words, the program of virus marketing should be original, novel and ingenious.

If the products and services designed by the enterprise have brought entertainment value or some practical functions and preferential services to netizens, and have been welcomed by netizens, but have not reached the ultimate marketing purpose of the enterprise, such viral marketing will have little value to the enterprise.

2. Design of information dissemination channels

Although virus marketing information is spread by users themselves, these information sources and information transmission channels need to be carefully designed to facilitate the spread of viruses. Otherwise, if the transmission speed is too slow, the sense of fluency will be lost.

3. Release and promotion of original information

The final large-scale information dissemination starts from a relatively small range. If you want the viral marketing method to spread quickly, you need to carefully plan for the release of the original information. The original information should be published in a place where users can easily find it and are willing to transmit it (such as an active online community). If necessary, You can also actively spread these information in a large range. Only when the number of users willing to participate in the dissemination is relatively large, can they be allowed to spread naturally.

4. Effect tracking and management

When the viral marketing scheme is designed and implemented, including the form of information transmission, information source, information channel, and original information release), the final effect of viral marketing is actually beyond our control, but that does not mean that we do not need to track and manage this marketing effect. In fact, it is very important to analyze the effect of viral marketing. We can not only timely grasp the response to the spread of marketing information (such as the growth of website visits), but also find out the possible problems of this viral marketing plan and possible ideas for improvement. These experience accumulation will provide a reference for the next viral marketing plan.
This article was published on SEO website optimization Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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