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Licensing E-mail Policy Principles

Source: Shangpin China | Type: website encyclopedia | Date: September 3, 2012
Beijing website construction The company still products China: After clarifying the advantages and limitations of the licensed e-mail strategy, in order to improve the effect of the licensed e-mail strategy, the following principles should be followed in the implementation process.

1. Respect customers' right to choose

Enterprises implementing the licensed e-mail strategy must firmly grasp the marketing concept of customer orientation and always respect the right of users to choose freely. In the process of implementation, this principle is not only to obtain the customer's authorization before sending a letter, but also to provide a convenient exit channel in each email for customers to choose. It is a basic respect for customers to allow them to choose to join or quit freely, which is particularly important in today's spam epidemic, otherwise it may have a serious negative impact on the corporate image.

2. Focus on customer relationship

Enterprises should build e-mail as a communication channel with customers, rather than blindly promoting goods to make users feel disgusted.

3. Content highlights personality characteristics

Personalized emails shorten the distance with customers because they feel more cordial. At the same time, advertising emails should be designed differently for different customers. For individuals, the content should be attractive, while for corporate customers, the content should be professional and personalized. The wording should be more modest and polite, and less propaganda and polite.

4. The theme is prominent, concise and comprehensive

The life of most people in modern society is busy enough, so enterprises should avoid the fatigue bombing of target customers. The best way is that during the implementation of the licensing e-mail policy, the subject design of the e-mail should express the central idea directly and clearly, and the content of the e-mail should be expressed in refined and standardized words. This design style enables the target customer to quickly understand the email content even if they scan it at a glance.

5. Choose E-mail file format carefully

At present, the content form of E-mail mainly includes plain text and HTM L file, and the two forms have their own emphasis. E-mail in text format is convenient to download, but its information expression ability is limited; Super HTML files can be inserted into multimedia information, and the content is more rich and vivid, but the download speed is slow and easy to be blocked by security protection software. Therefore, enterprises should choose e-mail format according to different marketing objectives and product characteristics during the implementation of licensing e-mail strategy.

6. Timely update e-mail address

Many network users will change their e-mail addresses from time to time, or their accounts will be frozen by e-mail service providers due to long-term abandonment. Therefore, enterprises need to maintain customers' e-mail addresses regularly. The enterprise needs to further test and find out the reason for the e-mail that is often returned or the customer address that has not been opened for a long time. If it is found that the e-mail address is invalid, it should be cleared in time to avoid waste.

7. Timely feedback to improve service

Enterprises should set up special agencies to deal with customer replies in a timely manner. Feedback should be given as soon as possible, and targeted explanations and suggestions should be provided in a personalized manner. In addition, a timely return visit should also be made to the target customers, because sometimes it is not the customer who is not interested in the enterprise service project, but has not received or seen the letter at all, or has no time to respond to the letter. A return visit can well avoid the occurrence of such events, so as to achieve the implementation effect of the licensing e-mail strategy.

8. Preferred sending time and frequency

According to statistics, Tuesday to Thursday is the best time to send marketing e-mail. Because Monday is usually a "adjustment period" for office workers, most of them have not yet recovered from their vacation psychologically. At the same time, there are a lot of emails waiting to be processed in the mailbox of the office computer. At this time, marketing emails are easy to be ignored or even deleted directly. As for Friday, due to the approaching holiday, even though the recipients read the marketing e-mail and intended to respond, they often put it aside because they did not have enough time to think about it or discuss and coordinate with the relevant departments. When the holiday is over on Monday, they may forget about it again. At the same time, the sending frequency of marketing e-mail should also be appropriate to ensure that the e-mail information can be repeatedly strengthened within the validity period of customer memory, and that it is not too frequent to cause harassment.
This article was published in Shangpin China UEO Marketing website construction company //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

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