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Development trend of online advertising

Source: Shangpin China | Type: website encyclopedia | Date: September 6, 2012
Beijing website construction Shangpin China: In combination with the development of online advertising in Europe, America and other countries and the actual situation in China, there will be five major development trends of online advertising in China in the future.

1. Media specialization

With the increasing number of websites. The further segmentation of the advertising market will urge customers to further pursue the professionalization of content information in online advertising. In particular, many products of traditional enterprises are professional products. Professional websites such as vertical portals are an important platform to attract them to place advertisements. Fully subdividing and using the specialized information carrier of the website will greatly improve the effective pertinence of online advertising, and it is also a major bottleneck to open the specialized traditional industry market. At the recent China Internet Conference, Wang Jianjun, senior vice president of Sohu, pointed out that the advertising alliance of the website would be a trend in the development of search advertising in the future.

2. Interactive humanization

The biggest difference between online advertising and traditional advertising is that it can achieve two-way interactive communication, and can directly interact with the advertising audience. This is the commercial benefit brought by the network with the advantages of two-way communication.

3. Tight operation

The collection of online advertising customers, the establishment of agency channels, and the planning and release of online advertising are all in the initial stage. There is still a certain gap between the overall operating system and the operating system of traditional advertising industries such as television. With the further development of China's online advertising, the major links in the chain of the operating system will also tend to be tight and mature.

4. Form novelty

The form of online advertising has changed from pictures and text ads of a single station in the early years to narrow announcements and chat ads. "Internet" is destined to be a more innovative industry than traditional media. In the future, China's domestic online advertising system will also quickly absorb the advantages of foreign relatively mature online advertising and quickly integrate into local characteristics, A variety of complex advertising types are constantly emerging in front of consumers.

5. Huge traffic

As the audience gets tired of pop ups, page floats and other forms of advertising, the online advertising of large flow information transmission mode will begin to mature gradually. In the future, this advertising mode will become a major development direction, and on this basis, there will be online advertising such as entertainment interaction. The huge flow will further increase the competitive advantage of online media over traditional media. According to the survey results of China Internet Network Information Center (CNNIC), among the 400 million mobile phone users in China at present, 50.4 million Internet users have had mobile phone access to the Internet. That is, 24% of Internet users and 12.6% of mobile phone users are mobile Internet users. Mobile Internet access has gradually become a trend. This not only shows the breakthrough of the online advertising industry, but also shows that there are many aspects to be improved in the online advertising industry. From the traditional mainstream TV media advertising charging based on time to the modern network media advertising charging based on click rate, and even the actual effect charging is about to become popular, the network advertising mode really shows its advantages that its predecessors can't match. Mobile phones will become an indispensable terminal force of the Internet in the future with China's potential consumer groups with great market value.

6. Precise delivery

According to the survey and analysis of Analysys International, at present, the concept of "pay as you go" in China - precision advertising marketing has been accepted by more and more small and medium-sized enterprise advertisers, which has brought an increasing impact on the traditional "pay as you go" advertising space advertising. In the army of precision advertising marketing, the main forces include "search engine advertising", "narrow advertising", "rich media advertising", "mobile advertising", "classified advertising", and "blog advertising", which interpret different stories on different platforms such as search engines, online news media, online streaming media, mobile terminals, online classified directories, and blogs.

The development of precision advertising marketing is a metaphor for the awakening and return of consumer power. With the continuous improvement of the audience's demand for advertising and the increase of the consumer's demand for the shortening of advertising selection time, consumers began to say "no" to forced advertising. Anti spam campaigns, anti pop-up advertising campaigns, and anti rogue plug-in campaigns rose one after another, making traditional advertising operators anxious. Operators who actively respond to consumers and implement precision advertising marketing have not only conquered consumers, but also investors.

This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
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