Analysis of common problems in optimizing online marketing websites
Source: Shangpin China |
Type: website encyclopedia |
Time: November 22, 2012
It is necessary to do online marketing and promote your own website, but it is not easy to do online marketing. All kinds of wind and rain block the progress of online marketing, that is, to do website promotion, there are many wind and rain blocking, for example, website links are deleted, the transformation rate of the website is too low, Website production A series of difficulties, such as the low weight of, the website being demoted, must be overcome if you want to do a good job in online marketing. Doing network marketing, promotion of their own web site is a must, but not everything is going smoothly. Do network marketing, all kinds of wind and rain blocking Internet marketing progress, is to do site promotion, there are a lot of wind and rain prevented, for example: website link is deleted, site of the change of rate is too low, the website making weight is not high, the website is fallen to counterpoise, etc. a series of difficulties, to do a good job in network marketing must overcome these difficulties. First of all, the website link was deleted. How to solve this problem?
First things first website link is deleted it, how to solve this problem? In the promotion of the website, in order to better the external links of the website. However, contrary to expectations, many external links published are always deleted at the first time after publishing, or some posts are safely left there, but will not be included. At the beginning, I often encountered this problem. Later, when I began to do more, I became very familiar with the reason: the post was deleted because of its strong advertising nature. If the quality of the post is slightly higher, the administrator generally will not delete it, even with some advertising. At the same time, it will also be included quickly. After all, high-quality posts have a large number of participants, which is very beneficial to the inclusion, and sometimes even can be collected in seconds. Although a high-quality post will delay some time, it improves the efficiency, leaves a link, and greatly improves the probability of being included. Website promotion, in order to better site external link. But get the opposite of what one wants, published many external links will release after the first time was removed, or the number of Posts established there, but would appear not to be included. The question I often meet, then slowly long, very familiar with reason: were removed because post advertising too strong, if post quality is slightly higher, general manager is not removed, even with some advertising. At the same time will be quickly collected, after all high quality post the number of participants, the recorded very favorable, sometimes even second collection. A high quality post although would take some time, but increased efficiency, leaving a link, greatly improves the probability of being included. In Baidu marketing, the main problems that Baidu knows about the promotion are: questions raised or answered, if the nature of the advertisement is too strong, such as the answered questions are directly attached with links, it will be deleted soon. In this way, we are equivalent to doing no hard work. But if you don't take a link, it will be difficult for customers to reach our website or know our products. It doesn't matter. We can't give up the promotion that Baidu knows because of this. Tip: Use the form of registered user name with advertisement, that is, register your user name as the name of the website or product, and promote the website or product, which can also work well. Do about Baidu know Baidu marketing, promotion problems encountered are: question or answer questions, if the nature of advertisement is too strong, such as answer questions directly attached link, will soon be deleted. As a result, we have to do the equivalent of useless, thankless. But if you do not take the link, the customer will be very difficult to arrive at our website, or know our products, it doesn't matter, because we can not give up the promotion of such Baidu know. Methods: using the registered user name with the form of advertising, is your username registered the website or product name, the website or product promotion, can also very good results. Rely on free promotion and low-level website promotion
Free promotion and low levels of website promotion Domestic small and medium-sized enterprises especially like the promotion of supply and demand information release, because it is direct, simple and free. Everyone rushed to find the free platform, and then rushed to send information; Another is to use submission software and spam to send messages to multiple platforms, directories and mailboxes at one time. A lot of information has been sent out in a short time, but feedback is rare. Occasionally I made one or two orders, but the amount was too small for the cost. This low-level promotion is ineffective from the perspective of input and output. Therefore, it is necessary for enterprises to adjust their marketing strategies, instead of relying solely on this free primary promotion. Domestic small and medium enterprises especially like supply and demand information release type promotion, because this way is simple, direct, free. You look like a swarm of bees free platform, and then like a swarm of bees information; there is love with submission software and spam mass, disposable information dissemination to multiple platforms, a plurality of directory, a plurality of mailbox. The information is in a short period of time made a lot out, but the feedback is very rare. Occasionally do a one or two single, measly amount, not cost. This low level of promotion from the input-output angle has no effect. So enterprises need to adjust the marketing strategy, can not rely on such a free primary generalized. Low website conversion rate
The problem of low conversion rate There are many factors that affect the conversion rate, from the formulation of your early online marketing project planning, strategy and promotion plan to the implementation of your daily promotion operations, to the online sales system and customer service Website optimization Conversion rate. Many enterprises, after setting up their websites, think that customers can come to them as long as they leave their contact addresses or phone numbers on the websites. This single passive transformation mode is obviously difficult to transform visitors into customers in a timely manner. Business opportunity message, free phone call back, use of instant chat tools, enterprise map navigation, customer ordering function and so on, these extremely important transformation means have not appeared in the enterprise website. Effect of conversion rate of many factors, from your previous network marketing project planning, strategy, promotion plan to daily promotion operation execution, and then to the online sales system, customer service and other aspects affecting the optimizing your website conversion rate. A large number of enterprises, in the building enterprise website, as long as the website leave a contact address or telephone, that customers can come to. This single passive transformation, is obviously difficult to timely take visitors into customers. Business information message, free telephone call-back, real-time chat tool use, enterprise map navigation, customer product order function and so on, the important means for transformation, but never appeared in the enterprise website. For website promotion, website links should be done with quality so as not to face the danger of being K. To do Baidu marketing, you should master the technology and understand the rules of Baidu marketing. There are many common problems in the process of promoting online marketing websites. We will not explain them one by one here. If you have any problems, please consult us. Website promotion, website links to do quality, will not face was caused by K. Do Baidu marketing, to master the technical know Baidu marketing rules. There are many on the network marketing website promotion the common problem in the process, here don't one one explanation, if you have any questions please contact us.
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