How to optimize and build websites
Source: Shangpin China |
Type: website encyclopedia |
Time: March 1, 2013
A website technician who knows SEO can get a better ranking and weight of the website he has optimized, because he knows what spiders like and how to be friendly to search engines. Website construction And Website optimization Let's have a look at the skills of grasping with both hands. An understanding of seo web site technical staff, the optimization of the web site can get better ranking and weight, because he knew that the spider like what, how to go to the search engine friendly. Website construction and website optimization of grasping skills and have a look.
Good correlation between pages
The relevance between each page of a website. The general website structure is tree and network. But for each page, we must also consider the originality, updating, uniqueness and other major elements of the page content. Correlation between each page of the site, the general structure of the site is a tree and mesh. But for each page, we must also take into account the content of the page, update of the original, unique factors etc..
Breadcrumb navigation: the role of this navigation is very critical to the SEO optimization of the website. It is convenient for search engine spiders to fully crawl the content of the whole site. The navigation should be in the form of text links, preferably not pictures. Flash, js and other search engine spiders have poor understanding of the form. Good breadcrumb navigation can make the website structure clear. Bread crumbs navigation: SEO optimization effect of the navigation function to the site is very important, convenient search engine spiders can fully crawling station content, navigation should use text links form, it is best not to use pictures, flash, JS and other search engine spiders the understanding of poor form, bread crumbs navigation good can make a web site clear structure.
Links of superior and subordinate pages and links of relevant categories of relevant pages: this is the implementation of network links. At the same time, the "degree" of internal links should also be considered, taking into account the user experience and browsing efficiency, and using hyperlinks to naturally interweave the content of the website. Link on the lower level pages and pages related to the implementation of classification: This is network links, also want to consider the internal links " degree" of the problem, take care of the user experience and browsing efficiency, with hyperlinks to web content natural with together.
Properly use the latest articles, clicks, page execution time, etc. to keep the page updated: fresh content is more popular with search engines, which is more effective for Baidu. The appropriate use of the latest articles, click page execution time, keep the page to update: fresh content can get the favour of search engine, it is more effective for Baidu, too.
Optimize to page level
Each page uses a unique H1 tag, and other H tags are used reasonably: Almost everyone has noticed the use of H1 tags, but they also pay more attention to the use of other H tags, which can make a page more hierarchical and allow search engine spiders to index content faster and more conveniently. The only H1 tags for each page, and use other H Tags: almost everyone pay attention to using the H1 tag, and H tag for other uses are also more attention, can make a page has more content administrative levels feeling, let a search engine spider faster and more convenient to index content.
The use of tags, title tags, and tags should be closed: basically everyone knows the use of alt tags for images, but the use of title tags from links is more subtle. Ketong Web site generally adds them to truncated titles, which can avoid users' invalid clicks, and is not recommended as a way to increase keyword density. At the same time, some common tags, such as br, img, hr, etc., should be closed. This is also in line with the w3c standard to make the page more standardized. Tag, title tag, tag to use closed: pictures of ALT tag all basically all know, and links to the use title tags more subtle, with family network construction site will be added in truncation of the title, this can avoid invalid click user, not suggested to be used as a way of increasing keyword density. At the same time, some of the commonly used tags such as BR, IMG, HR, should pay attention to closure, which is also in line with the W3C standard practice, make the page more specification.
The web site URL address standardization
Website homepage: Website home page:
The home page of the website is the acquiescence page under the root directory of the acquiesced server. No matter what kind of manufacturing skills are used, from the perspective of URL standardization, only the whole domain name can be used, and the file title does not need to be followed at the end; Home is the root directory server tacit acquiescence in the page, whether to use what kind of manufacturing skills, from the URL standardization is only the domain name that can end up, no file name;
Website channel page: Web channel:
More complex websites are composed of several or more than ten channels, so the naming of website channels is particularly important. Take a look at the products of Baidu itself. The name of its channel catalog is completely in accordance with the Chinese phonetic alphabet of the title. Some complex site by several channels, so named website channel becomes particularly important. Look at the product of Baidu itself, named the channel contents completely in accordance with the title of the Chinese phonetic alphabet.
Site Content List Page Website content list page
The website list page can be said to be a page with the richest content and the most concentrated content of the same kind. You can also, as a user, consider it from another angle and pay attention to the way of following when listing pages. One thing to note here is that if the data retrieval of channel content in the website is to carry the list page, you should pay attention to the spelling that can be found after the channel plus the key words when you name it. The same principle applies to the paging. The site list page, can be said to be the most lucrative for the content of a page, is also the most concentrated pages for similar content, you can also be used as the user, change point of view, pay attention to the way the list page. It needs to pay attention to the point that, if the website channel content data retrieval is bearing the list page, then it should pay attention to you can find in the channel on the heel Quanpin plus key words, search page is the same reason.
Content bottom page The page content
How to standardize the URL address of the underlying page of the content? At this time, you don't need to think so much. Remember two points. The simpler the better, the easier it is to remember the better. The URL content of the page address underlying how to regulate it, then do not need to consider so much, remember two points, more simple and better, more easy to memory. This article is published on Shangpin China professional website construction service provider //www.sino-web.cn/
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