Summary of common problems in enterprise website production
Source: Shangpin China |
Type: website encyclopedia |
Time: March 20, 2013
On the enterprise website Website production The problems existing in the aspect directly affect the professionalism of the website, and even have a negative impact on the corporate image. Because there are so many problems in web design that it is impossible to make a complete statistics. Here, only some important problems have been investigated and analyzed, but no detailed data statistics has been made. In order to explain the problems in web design in detail, the following categories list these common problems: The existing in the enterprise web site production problem directly affects the professional website, or even have a negative impact on corporate image. Because of webpage design is very much, can not be complete statistics, here only the important part of the problem has been investigated, but did not carry out detailed statistical data, in order to have a detailed description of webpage design problems, the following classification list these common problems:
Website planning:
• The overall planning is unreasonable, and the main and auxiliary menus are not clear;
• The website construction orientation is not clear and the focus is not prominent;
• Too many or too few columns;
• Each column lacks unified planning, and the whole website is rather messy;
• The promotion function of the website is not clearly reflected.
Menu settings:
• The menu is in the form of pictures, the icon identification is not clear, there is no text description, and the user needs to move the mouse to guess;
• There are too many levels of menus, and the level of effective information is too deep, which requires multiple clicks to find effective information;
• Too many mouse responsive menus are used, and the column settings are unreasonable, making it difficult for users to find the information they need;
• Column settings overlap;
• The meaning of the column name is not clear, which is easy to cause confusion;
• Full flash home page and menu, unable to optimize processing, and no corresponding text description
• The columns are too simple, important information is incomplete, and effective information is few.
Website homepage:
• Using large pictures or FLASH, the information that real users care about is not reflected on the home page, which requires multiple clicks;
• Excessive FLASH seriously affects the home page download speed;
• Small amount of effective information on the home page;
• No title on the front page;
• The layout of the home page is messy, and important information is not highlighted;
• Open the webpage to pop up multiple windows, affecting normal browsing;
• Pursue "creative" effects, and it is difficult to understand the meaning of the website.
Page information:
• Incomplete important information, such as contact information and product introduction;
• Small page information, requiring multiple page turns;
• Information irrelevant to corporate image, products, promotion, etc;
• Too little detailed product introduction;
• The content page has no title, or all use the company name as the title;
• Some contents are outdated and lack of timeliness;
• Some columns have no content.
Web page font and art ：
• Pay too much attention to artistic effects and use a large number of pictures, which affects the speed of web page download;
• Pay too much attention to beauty, and some even use picture format for basic information content, which affects the access to basic information;
• The text is too small, the text color is dim, and the dark page background is used, which affects the normal vision;
• The page is too fancy and close to the game website.
The survey results show that the main problems in website planning and web page design include five categories of 30 problems, of which the most prominent problems (most frequently) are: The survey results show that, the main problems existing in the website planning and webpage design includes 5 kinds of 30 problems, the most prominent problem ( the highest frequency ) is:
(1) The website planning and column setting are unreasonable: the main performance is that the column setting is overlapping, overlapping, or the meaning of the column name is not clear, which is easy to cause confusion, making it difficult for users to find the information they need. Some websites have too many and messy columns, and the website navigation system is more chaotic; Site planning and column setting unreasonable : the main performance of overlap, cross, or column name ambiguity is arranged in columns, are likely to cause confusion, so that users need information is difficult to be found, some website column too numerous and disorderly, website navigation system and more confusion;
(2) Incomplete important information: enterprise introduction, contact information, product classification and detailed introduction, product promotion, etc. are the most basic information on the enterprise website, but many of these important information on the enterprise website is incomplete, especially the product introduction is too simple, and some even do not publish any contact information; Important information is not complete, contact: company introduction, product classification and detailed introduction, product promotion, enterprise site is the most basic information, but many enterprise site on these important information is not complete, especially the product description is too simple, and some even have not announced any contact;
(3) Small amount of information on web pages: there are two situations: one is that there is too little content on the page, or the content that can be published on a web page is divided into multiple pages, and there is no link between the pages, so the home page needs to click; On the other hand, although there is a lot of content, there is less useful information and more general introduction; A small amount of webpage information: includes two kinds of situations: a page is too small, or will have a webpage can publish content is divided into a plurality of webpage, and no mutual links between each webpage, need home page click; on the other hand is that although the total content many, but with less information, much content general introduction;
(4) The column level is too deep. In general, important information should appear in the place where users can find it most easily, and the channel of information transmission should be shortened as far as possible so that enterprise information can be transmitted to users more effectively. Because the columns of the website are too deep, users need to click many times to obtain effective information. In this process, some valuable users may have left the website; The column level too deep. In general, the important information should appear in the most easy to be found in position, should as far as possible to shorten the channel of information transfer, in order to make the enterprise information more effectively delivered to the user, stone because website column levels deep, users have to click to get effective information, in this process, some valuable the user may have left the site;
(5) Lack of promotion awareness on the website: promotion awareness refers to showing products to visitors and providing support for sales through the website. There are many specific ways of expression, such as product pictures and introductions on the main page, better reflecting the corporate image or new product information through page advertisements, listing the contact information of sales agencies, sales online store information, etc, Or it can accumulate internal network marketing resources and expand external network marketing resources. The overall situation in this regard is relatively lacking. The lack of site promotion: promotion consciousness refers to display products, provide support to sales to visitors through the website, there are a variety of specific forms, such as the main page product pictures, introduction, through the page advertising better reflects the corporate image or new product information, a list of sales organization, sales online contact information, or with accumulation of internal network marketing resources and the development of external network marketing resources, the lack of overall situation.
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